Vertical electric Businessman's inner monologue: not brilliant, not outrageous, carrying

This is the worst of times, but cannot escape, vertical http://www.aliyun.com/zixun/aggregation/7574.html "> Electric business Entrepreneur in languish better time." In the past two years, the failure of vertical electric operators has been a common case, outside of the vertical electric business model of the question is constantly, then, "The Living" vertical electric business situation? True not watered, NOP founder @ Liu Yan last night on Weibo left a line of text:

Someone on Weibo asked me what I have done in the past two years, the subtext is also did not put NOP do most of the brilliant. We've been doing this for the past two years, and we're carrying it, the core team retention rate is 90%, financial indicators is not outrageous, the scale of growth does not lag behind, the turnover rate is not too much inventory, customer unit high return rates low, cash flow tight bar point but also do the goods opened the wages, not much fame also has no negative, so.

The true statement soon resonated, there are micro bo Friends @ Wang Shuqing commented that support, the direction of the rest is boil, boil down is to wait for opportunities, seize the opportunity to have a burst of growth, the opportunity did not come before the exercise team, running-in out of their own company's system, for the opportunity to prepare, carrying capacity.

Liu Yan early in the Beijing east as President of the assistant, three years ago self-employed NOP original men's brand. Its brand tone, a bit of literature and art, a little cock, a little outfit, a bit stubborn stubborn ... The outside world is willing to NOP and the early contrast, the first moment of crisis seems to be NOP deliberately avoided, on Weibo, Liu Yan hinted that "I am not literary, I am uncivilized cultural Youth", and in many interviews, Liu Yan all stressed NOP no inventory, redesign, he said on the microblog, "the style is less because of adhering to original design, From planning to design to the election expected to play version to buy the production, not with those relying on the "fast fashion" network card ratio; Our concept is a production, more than 80% of the goods are not replenishment, seat is not busy because the NOP return rate is far below the industry average.

Do not deny that Liu Yan adhere to the small brands of the growth of the road redesign, Gao Ying, light inventory, electric business bosses have repeatedly publicly said, "There is a brand of vertical electric business in China will have a place", but, the past two years, the poor financing environment, electricity business platform between the fierce price war, strong Taobao day cat, Tenacious Amoy brand, let NOP such as vertical electric business into a difficult survival pattern.

Before Jingdong, Liu Yan's career was all over the electric business, from the e-country network, determined to fight the network to witness the development of China's e-commerce trajectory, he likes to think, the early days is to send a network of thought moderators, even if the entrepreneurial nop, he also often in micro-blog on sonnets, and @ excellent purchase Xu Yougou, this to "good base friends" Weibo in the gag between the world.

After starting a business, Liu Yan said that his heart became more powerful and confident. Zhe！ Peer failure is in front of him, he seems not going to give up, his goal is to achieve this year's profit or draw a flat this goal is not low, if all the guests do well, roughly also so ... Liu Yan wrote in Weibo:

"To tell the truth sometimes I also feel bitter B, also understand those who walk halfway, there are many people advised me to give up." But I just think, a few years ago in the industry scenery when I got a potential, today's industry trough and then put all this back to do nothing should not, people can Shen. Besides, when it's bad, you're gone, and you're better off. This year's goal is to achieve an annual profit or at least draw a break.