Vertical electric quotient affected platform electric quotient price war O2O mode or the only way out

Capital in the winter, many vertical electric operators in order to survive, must only be committed to http://www.aliyun.com/zixun/aggregation/10843.html "> Platform electric, but also lost the right of speech

Along with the Mid-Autumn Festival, the National Day Double Festival approaching, Jingdong, Suning, Gome, Cat and other electric business platform between the price war and reopened, coupled with the upcoming electric business of the traditional October 10 "double" and November 11 "Double 11" big promotion, it is not difficult to foresee that the platform electric merchants will once again to buy the tide of the net shopping.

Vertical electricity dealers are forced to pay for the price war

However, in the Beijing-east platform, such as the electric dealers grab the eyeball behind, it is the vertical electric dealer's numerous wounds. Because the promotion cost of platform electric dealer will be transferred to the vertical electric quotient of these platforms to a large extent. 2 weeks ago, the well-known clothing brand Jasonwood (insisted I) because unbearable endure "be promoted", announced the Exit Jingdong Mall.

Can not be denied Jasonwood exit Jingdong speculation suspicion, but in the actual situation is not a case, according to media reports, in order to be in the upcoming "Double 11" the traditional annual promotion of the first opportunity, the cat and the two major Beijing-east platform for suppliers must be in both "two choose one". Platform Electric Trader's infighting, let a lot of vertical electric business and brand business are caught in the dilemma, dare not say.

From the end of last year, the capital of winter, making Massamasso, red children, Yao Point 100 and so many familiar, and even was once regarded as the benchmark of the vertical electric companies into trouble. In order to save themselves, many vertical electric dealers were forced to give up their own platform dream, began to change to the brand supplier, committed to the Beijing-east, when, Suning and other platform electric business, look forward to the platform with the huge flow of electricity, reduce costs, expand sales, through the capital of winter. However, a spate of blows to the vertical electric operators suddenly found that they placed high hopes for the platform of the electricity quotient, in fact, is not "good stubble."

In the country's largest imported wine direct purchase Platform Wine US network CEO Luide, traditional brands and vertical electric dealers encounter "two election one" confusion is not surprising. Luide pointed out: "For Jingdong Mall, Suning easy to buy, cat, when, 1th stores and other platforms, its profit model must be the line of the ' store ' mode: rely on low prices to attract huge flow, and then use the flow to attract many brands, including vertical operators, such as a number of brand suppliers, through the collection of entry fees, advertising fees, Technology Service fees and so on to achieve profitability, and the product itself to bring the difference in the income of the total revenue will be less and more.