Vertical electric quotient and General Electric quotient under large data

Tico with a TP company executives chat, asked the vertical electric and comprehensive electric business how to choose. Do not hesitate to answer the vertical electricity dealers, but mainly to the integrated electricity business.

Tico is very curious, vertical electric business recently thunder, Spring River water Plumbing Duck Prophet TP Company will not be optimistic about the vertical electric quotient. For details, there are big data reasons.

Vertical electric business categories are relatively single, sellers through the limited data collection can only collect a single category of consumption habits, and platform for a large number of single goods between the basic relationship between the relevant data analysis of the significance of the limitations. such as beauty makeup, the use of different brand mask consumer data can be analyzed, but for http://www.aliyun.com/zixun/aggregation/7870.html "> Electric operators, the analysis of data is difficult to use in marketing, The data between the competition is absolutely confidential, although the platform can get data for preliminary analysis but it is difficult to really give specific customers, unless the bottom line does not take care of business interests. Secondly, in terms of promotion, if you want to do the biggest impact of sales will be bound to join more businesses to do activities, competing goods enterprise Joint basic hopeless. Compared to the comprehensive platform, such as the cat will often see the same grade not the same industry merchants to do promotional activities, to achieve data and marketing sharing to achieve more than win.

If the electric business wants to maintain the rapid growth, must dig the data from the existing flow deeply, enhances the user to repeat the buying rate. This is the old lady knows, Tico also no longer repeat. But the use of large data is not limited to this, but directly interfere with the design of products.

At present, the design mode of most products still stay in the factory unilateral design, consumers adapt to the product model. Consumers and manufacturers lack of benign interaction, manufacturers struggling to experience the production of the design of the product consumers are likely to not pay, manufacturers do not know why consumers do not pay. We often see that the new style of corporate complacency is often reduced to unsalable.

Recently, the Cat Electric City announced package under the United States, nine Yang, Supor, Emmett, Iron Triangle, such as the top ten well-known brands 12 production lines, to the day Cat network customization, large-scale production mode for the network to buy consumers to provide cost-effective products. The move is to use the cat for many years of electronic data to analyze user preferences to large data to guide production.

A friend asked the iron brother whether the vertical electric dealer has the opportunity to produce the vertical area of products, Tico that the hope is not big. On the surface this is the day Cat Electric City Initiative, in fact, the move is a cat years of data based. Tico believes that the 12 production line of user preferences data is not only for the consumer of electrical appliances, but according to the entire network of consumers to sample the purchase. Factors such as age, sex, geographical location, purchasing ability and purchase preference of other non electrical products will become important elements to guide the final product design. The event is also the main network of custom-made products that directly imply that consumers of the product is a comprehensive network of most people's consumption preferences and production, not just vertical areas. Vertical Web sites, by contrast, have a big limit to this action. such as electronic products, in the vertical web site, the proportion of users will be greater than the General Electric, if the vertical site according to the user data analysis, the final design of the product is likely to be the most favorite, and the largest small white users are destined to be left out of the cold.

Again, such as the beginning of the vertical electrical products of the excessive competition, users of a single category of browsing and purchase difficult to obtain objective accurate data, but for the final guidance of the accuracy of production and greatly discounted.

Once the beginning, the future consumers may not be too accommodating to the habits of manufacturers, but directly from their own experience to require more convenient products. The user of millet participates in the product and the network order of the cat is only begun, and will directly affect the future of China's manufacturers and consumers relationship. Millet is a force of the Internet in doing, it is difficult to replicate, the cat is using data to speak, so that the final product design more scientific, with a strong ability to reproduce. Tico also decided that in the future, the user of millet directly involved in product design will exist but will not be the mainstream, for the lack of internet genes in traditional enterprises, the cat mode is the mainstream.

The day the cat from the electrical appliances to do network custom-made products, but also because the industry's products more convenient to refine user preferences, users of its personalized demand is not very high, and compared to other such as the United States and other clothing personalized demand higher than the category of the cat to further data support. But it is only a matter of time, not far in the future of the entire category of the implementation of the network will certainly be achieved. This opportunity also must be in the integrated electric business platform, the vertical electric business hope is not big.

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