Vertical Media Auto Seek change: Electronic commerce of test water can be normalized

Old car vertical Media auto will be in the near future test water E-commerce, investment 50 million yuan and auto manufacturers to cooperate in online car-buying activities: "http://www.aliyun.com/zixun/aggregation/33446.html" > 11.11 Crazy Car Buying festival.





in all kinds of media situation continues to introduce today, the traditional vertical media is also facing severe pain: the diversification of channel, media fragmentation, the rise of social media, the impact of traditional vertical media advertising profit model. Breakthrough and transformation are the way out. Old car vertical Media auto will be in the near future test water E-commerce, investment 50 million yuan and auto manufacturers to cooperate in online car-buying activities: "11.11 crazy buying Festival."





Test water Car electric dealer to do "Shopping Guide"





in this activity, the user through the auto booking, but later delivery, after-sales service by the 4S shop under the responsibility of the line.





in fact, the transition from vertical media or community to the electric business model is not a auto case, before the fashion media yoho!, the military community blood net, are successful media transfer business precedent. Auto CEO Qingeo said that vertical media in the development of E-commerce has a natural advantage. Take auto as an example, in the sales of automobile electric business channel, auto play the role of "Shopping Guide".





"Auto every month can cover 100 million of users, and China's new car sales in about 17 million vehicles per year, that is, in theory, every user to buy cars in China, in the car at a certain point in the moment, will be on the auto." ”





In addition, auto in the car Sales link to provide sales leads, Qingeo introduction, the first half of this year auto produced more than 10 million of the sales leads, and this 10 million of the sales leads in three months to truly achieve the purchase of about 51%. So said Auto has a huge demand for users to buy, these give auto to do a good job as a guide to the electrical business. Qin to expect, this car-buying festival activities, auto can sell more than 10,000 vehicles.





can the automobile electric dealer be normalized?





This "11.11 Crazy car-buying festival" activities, is auto to the electric business expansion of an attempt, and E-commerce, can become a car sales of a normal sales channel?





E-commerce analyst Ruzenwang said that in the past, the cat, Jingdong online sales are more marketing gimmick, auto the car festival is really with auto manufacturers, automotive supply chain together. But for the entire automotive supply chain, also only in front, the equivalent of only responsible for promotion and booking, and transactions, services, user experience or offline distributors, is a new type of electrical business model of exploration.





Qingeo in the acceptance of NetEase technology and other interviews also admitted that the automotive industry Internet sales channels must be the future trend of the car 4S shop can solve a lot of problems such as warehousing, and then perhaps 4S shop developed into an online experience shop, there are indeed some shackles, Because the chain of interests under the car line is very complex, but now there are some forward-looking car manufacturers have begun to start in the Internet, mainly in the overall performance ranked by some manufacturers, want to borrow the opportunity of the Internet. But subject to logistics, user experience and so on, the car electric business has a long way to go.