Video game difficult to enter foreign media attention to ban and piracy barriers

More Play network (compile/applies will) a few days ago, overseas media to discuss why a long time the major games host difficult to enter the Chinese market.　　In the middle of last month, China said it would follow the WTO ruling to further open the market for entertainment products to the United States by March 19, 2011, does that mean that the game consoles that have been sold through the grey channels have been able to appear in the Chinese market fair and square? Video games are illegal in China, and ironically almost all the world's consoles, including the Wii, XB360, PS3, DS and PSP, are manufactured and assembled in China.　　There is a thriving computer game market, but it is still a barren land for the exclusive game host market. "The government has imposed a ban on game consoles since 2000," he said. "The government thinks the best way to protect the country's gaming industry is to make policies that parents want to protect their children from healthy growth," Niko, market researcher Lisa Hanson told the media. "But the next year the market's explosive growth has expanded the market to around 100 million dollars," so the ban does not in fact solve the problem.　　"The Ministry of Culture in conjunction with other competent departments in 2000 issued a crackdown on the management of electronic gaming venues notice, and in the sixth stipulates that any enterprises, individuals may no longer engage in domestic video game equipment and its 0, accessories production and sales activities." IQue player Subsequently, Plug and Play "IQue player" became the first legally listed game host. This is the N64 improved version of Nintendo's special market for mainland China, which was finally able to be legally launched in mainland China after the Chinese background of co-founder Jenvi, a ailive company based in California (Nintendo Wii MotionPlus). The machine is priced at $60, and players can play classic works such as "Super Mario 64", "The Legendary Time Flute of Zelda", and "Nintendo's star Smash". When you need to buy a game, the player needs to go to a local authorized retailer to download the game to a 64MB-capacity flash memory card.　　Go home plug in the power can play directly, game host and handle is fully integrated. "Our goal is to launch sophisticated game consoles in developed markets in Japan, the United States and Europe," he said. "Iwata, the Nintendo president, said in 2003 that" given the unbalanced economic development of the Chinese market, the income of mainland players is far less than that of the developed coastal regions, so we think we need to provide a cheap host. " "At the same time, both Sony and Microsoft are planning to launch their own game consoles, and have set up subsidiaries in Hong Kong," he said. Sony then launched a licensed PS2 in mainland China in January 2004, but less than a year after the market disappeared for unknown reasons. Nintendo, after the machine,December 2009 again in China launched the DSI, but the final replacement for the Wii in the market is a so-called VII of the SHANZHAI host, inside the built-in some superficial body feeling game.　　Sony's PS3 was completely shut out of the country. The DSi's ban on game consoles, rampant piracy and parallel imports are another big barrier for these games consoles to enter China, which is one of the main reasons why many gaming companies are reluctant to enter the Chinese market.　　Sony was not expected to make money when it promoted PS2 in mainland China, and they were more interested in setting up the company's brand image of the game machine. In Japan, legitimate game machine sales usually include game software, but in China, Shanzhai hardware and pirated software in the way, even the Internet café will provide a game and software simulator program, the original machine to compete with the powerful piracy, the use of off-line paid to download the model of selling software,　　This law brings a lot of inconvenience to the buyers, but it makes it a few game consoles that have not been pirated so far. Today, banned gaming machines are still being sold illegally in China through the grey market. Lisa Hanson points out that many players buy machines at the same time to be able to run pirated software.　　Because PS3 can not be pirated, so its local market share is three of the lowest in the host. Since none of the authorities has a clear management role for the game, it is unclear when the ban will be lifted and the government is in a dilemma.　　Lisa Hanson The Ministry of Culture is expected to be the most likely to get the authority, but before that, China will continue to be dominated by parallel imports, piracy as the leading gaming machine industry. and Microsoft, since the launch of the Kinect, recent activity has been frequent, and its senior executives in China have repeatedly reiterated their intention to introduce licensed XB360 and Kinect, as China has agreed to further open the market for entertainment products to the US by next spring, and Microsoft seems to have sniffed a golden opportunity to enter China, and domestic manufacturers seem to have sensed the microwave,　　Hastily prepared to launch similar products to seize the market. Next spring, it will be a good chance to watch the changes in China's gaming machine market. (Edit/Ming)