Video site can not only earn advertising fees

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In March this year, Uusee.com announced the successful completion of a second round of funding of $23.5 million trillion, and on November 19 Youku (youku.com) also announced the completion of a third round of funding for 25 million dollars. Since the 05 video site investment boom, this seems to symbolize a insects of video sites and Peer-to-peer streaming investment. With the network of broadband transmission technology upgrades, such as Yutobe and other Web2.0 such as the site's stimulation, many investors have also looked at China as a video site in the early start and the number of users in a huge market. Therefore, the 2007 China Internet is also quietly happening a network video revolution, such as Tudou and pplive etc have been rapid development, and even the possibility of listing.

But as the industry has previously preached, in the Web2.0 era we have won huge resources and user groups but have lost the inherent fee model. Especially in such an environment as China, the innovation of toll mode is imminent, which is related to the survival of some Web2.0 sites. Although several video sites have opened the channels for paying to watch the show, this is certainly not worth the candle. On the one hand, the quality of these video resources is affected by the network rather than the technical aspects of the service provider, so in each video site often has the same content everywhere. It is absolutely impossible for users to pay to watch some of the video content that is ubiquitous, unless the video content provided is really an exclusive starter.

And such as PPLive and PPStream network video software is more and more popular among young users, in addition to film and television live and on-demand service light hand, there are some variety shows and video clips for users to watch, which may lead to traditional TV media influence gradually decline. After all, TV programs and Peer-to-peer software are all the same, and there are time limits on TV watching to make young people feel trouble. In the coming period, such software will probably spread to mobile terminals, allowing more mobile users to experience the thrill of watching the show at any time. But such software is often free download installation, the program is also provided free of charge, to find ways to obtain income is also worthy of exquisite.

In this regard, whether it is peer-to-peer streaming media or video sharing sites are relying on their own advantages gradually bigger, accumulated a large user groups. The total number of site-day browsing continues to climb, but the financial gains are far less than those of other types of websites. After all, now leisurely network and pplive are still relying on online video advertising to make a difficult living. Although the potential of online video advertising is huge, in the future will be the most profitable online advertising category. But now the only use of video advertising to seek revenue is absolutely not, because even if the competition between peers led to the diversification of advertising and low returns, which is unfavorable and future development. When the competition is already not between peers and may be faced with the portal site and other parties to the powerful sniper, because marketing can not be compared with the gradual retreat from the next array is also expected. What's more, the profits and development of enterprises are almost all in the video advertising one of the risk is too large, and easy to lose their advantages. Therefore, in the future these video sites should gradually develop their own brand and build a good overall advertising marketing strategy, this may also be in the video advertising to make a huge sums. Can even rely on its current popularity to develop other aspects of the industry, which is not, at least, benign development.

(Author: pine tail cat)