Video website promotion is more important than doing good content

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

There are two interesting phenomena in the video website at present, one is Sohu Video, this year to buy a "good voice of China" second season copyright, like China's good Voice network video users transferred from Youku to Sohu Video, originally thought that the combination of Youku will occupy the Internet video first Youku in the "good voice of China" At least hundreds of millions of of the flow of loss; the second is Baidu video recently sung High, in the mobile internet field, Baidu claimed Baidu video app users broken billion, has leapt to the industry first, on this one netizen so evaluation Baidu: in Baidu search engine, never see said Baidu bad! But it's not hard to see from the two news articles 2013 's cool potato big guy status once again sinks!

Of course, Youku potatoes as a leading domestic video platform, but also in the effort to do their own things, now the Youku station is more like a video portal, if put aside the field of film and television drama, simply on the news, Youku and other video site comparison, there is a certain advantage, however, a lot of hot news, are walking the television site, such as Phoenix video and so on, previously in Baidu Random search of a video content is easy to enter the chance of Youku is getting smaller, China's network video users around 60% for young people, Youku once the advantages of fixed users will soon leave, obviously, Youku from the line to now, has accumulated enough content, but, Baidu in search engine by the love of the river closure, in the popular entertainment programs, "The Sound of China" as an example, by the Sohu video to take away, the flow of a large discount, and in the field of self-created video, the user's homemade drama and traditional film and television company works comparison, appear superficial And now the video site operators have no experience in the film and television companies, to make homemade play to obtain network user recognition, low quality homemade drama is still difficult to complete this task!

So, while TV users are in sharp decline, and high-quality content or appear in the traditional television programs, including entertainment programs, video site advantage is only these excellent programs included in the use of super smooth speed and the advantages of random on-demand access to the user's approval, and the current video site's main source of revenue or advertising, Some of the more hot video content, the title of the advertisement has been more than a minute, this is a very bad video user experience, whether the current more popular Sohu video, or claimed to occupy the first app traffic Baidu film and television, advertising is an important means of its profit!

Since the current video site does not come out enough to attract user content, then, the current video web site traffic contention or in the promotion, to obtain a good promotion of the way we still take the Sohu video and Baidu Video as an example, one is to buy the best television programs or film and television works, Sohu Video said in the purchase of "China good voice" The second season after the broadcast right, has already recovered costs; another is through the search engine traffic guide users to the Web site, in E-commerce platform, Taobao has prevented Baidu involved in E-commerce, decisive blockade of Baidu, and Youku in this respect did not do very well, in the Baidu involved in this field, Watched the flow of traffic by love, such as river closure!

Of course, with the growing network of video users, with the social maturity of the network, network users may choose video content from some social platform, people like to share good things, such as watching a good movie, they always through micro-blog, micro-letter to express their views, and even directly ask friends to watch, Do not ignore this social media power, the future is a video site promotion of an important way!

Sohu Video by virtue of "good voice of China" to get a lot of traffic, but for this cost a billion promotion costs, although announced that they have taken back the investment, but still let people panic in a cold sweat, in the small media today, invest in an entertainment program to bear a great risk, we cannot but say, although the second season, "China's good voice" Advertising, the click Rate is still high, but the impact is greatly reduced, a very obvious example, last year when a good voice hit, the streets can hear the voice of a good singer, but this year is very few! Baidu, with its search engine advantage, has achieved the first hits on app clicks, In the growing era of LCD TV, people prefer to use the largest but 6-inch mobile phone to read a series, unless it is a last resort will use mobile phone to see, and on the PC side, the old video site Youku or occupy a considerable share!

In the United States, video site users prefer to focus on a number of news-type programs, because, the Internet is not only used for leisure and entertainment, its commercial value has become more and more prominent, in the traditional newspaper industry, the decline of TV users, video content towards the transformation of business has gradually become prominent, such as through video site lectures, tuition and so on. However, from now on, a lot of content is not need to pay, and high-quality video content is rare, so, video site to do better than do content to profit! Odd Heat network: http://www.qire122.com starting A5 webmaster Network, reproduced please keep the link, thank you!