Voice business still has value for improvement

Ericsson Consumer and Market Research Senior Advisor Pille Carlsen Mobile Internet has become a trend, intelligent terminals in the continuous development of mobile Internet, plays a very important role in the future of intelligence will show what kind of trend? Today, in the mobile internet boom, many people in the industry began to sing bad voice communication, I would like to emphasize that even in the mobile Internet so fast development today, voice communication still has its irreplaceable role.　　Listen to other people's voice is completely irreplaceable, even if the current voice business continues to decline, but this function is necessary, in some specific occasions I would like to hear each other's voice. Ericsson Consumer Laboratories has some data on voice communication that can indicate some of the drivers of the next phase of voice business, from a terminal point of view, 20% of Internet users in developed countries will use a VoIP business at least once a month, 30% of Internet users will use the function of video calls, and 30%　　Users will be able to use the game terminal to perform session functions. In developed countries, consumer acceptance of video calls is getting better.　　But I still doubt that in the mobile state, due to the flow and speed problems, consumers have scruples about video calls. What are the opportunities for telecom operators to improve their voice services? The answer is to improve the quality of voice communication, now consumers for voice service quality requirements are not like before, is not the word, is also not the signal is not covered, these requirements are no longer a problem, operators need to improve the quality of the call, for example, can be more noisy in the case of better communication,　　Or whether you can talk to each other, chat with each other to share some other information, consumers of the quality of communication concepts or quality indicators are changed. For operators, it is necessary to consider how to bundle voice business and user habits. In simple terms, how to tie up the voice communication business and the corresponding habits of Internet users, which is why we see the RCS or RCSE suite in the global version of the reason, this set of not only can launch a call, but also through the address Book with friends in the call to share pictures, share music or share video, You can also see the status of a friend.　　Ericsson's view is that we consider the evolution of voice, we need to consider the voice and existing user habits, through the form of IM or social form, this habit and voice good combination. Second, there are many places in the voice itself that can be enhanced, and the voice we hear today is an ordinary coded voice. Ericsson said in an exhibition last year that future operators would need to consider high-fidelity voice, and users would be more inclined to get more high-definition sound effects. This is the user's inherent habit, after the user gets a higher enjoyment, it is difficult to return to the poor voice call status. So these two directions will be the development trend of voice calls, One direction is to bind the habit to deal with, on the other hand, the voice itself to improve the quality of the face of challenges.