Waiting all night, replaced by the anxiety of the brush system.

Source: Internet
Author: User
Keywords Browser plugin
Tags .mall advertising advertising revenue agency booking browser browser manufacturers

Absrtact: 12306, after the night queue of the awkward state was replaced by brush system anxiety, and the Internet companies have launched a different version of the ticket-grabbing plug-ins. Plug-in embedded in the browser, since the Spring Festival, Jinshan, 360 of the operation of the wind. Looks like a user band

After 12306, the night line was replaced by the anxiety of the brush system, while the Internet company introduced different versions of the "ticket-grabbing plugin." Plug-in embedded in the browser, since the Spring Festival, Jinshan, 360 of the operation of the wind. Seemingly for the user to bring convenience, simple operation of a small plug-in, behind the hidden a battle over the browser.

A debate on the "grab ticket plug-in" controversy has become the new focus of online booking this year's Spring festival, a number of browser manufacturers to launch the inclusion of "grab ticket" products, someone to seize the ticket success, but with the accompanying is the people of the fairness of the booking question. And in the "grab ticket plug-in" behind the hidden is the domestic Internet industry browser dispute.

"The importance of the browser increasingly highlighted, is becoming an important channel, an enterprise control of the browser, control the flow of traffic, to facilitate the promotion of their own business." Bo, a prominent independent it commentator who is known as China's top internet blogger, said January 24 to the Chinese Times reporter analysis, this is the manufacturers push "grab the ticket plug-in" browser's core reasons.

The insistence of Internet enterprises

"We have received verbal notice, but no official documents, the product is still in normal use, this product at the beginning of 2012 years, we have, but this year is relatively hot." January 22, 360 company related personnel to accept "Huaxia times" reporter interview said.

On the same day, Jinshan network, a related person to the "Huaxia Times" reporter said, "We have not been affected, 15th the same day we moved the service to the Sina cloud." ”

This is 360 and Jinshan network to stop the "grab the ticket plugin" browser response. Just before, about the browser bundled with the ticket software news to become a hot spot, Jinshan network, 360 and Sogou and other manufacturers have to their own browser launched a "grab ticket version."

It is reported that the browser installed "ticket-grabbing plug-in" has aroused the concern of the Ministry of Railways related departments. January 18, said the Ministry of Railways to the Ministry of Industry complaints of major browsers using ticket-grabbing Plug-ins, the Ministry of Industry to inform the browser vendors, the request to stop the use of ticket plug-ins.

However, in this reporter to the two browser manufacturers to understand the specific progress, Xinhua news agency reported that "the Ministry of Industry denied the" forced to stop the ticket plug-in. "The report said that, considering that the ticket-grabbing plug-in may bring greater pressure on the railway department's ticketing system, the telecommunications Authority's market management office, on January 18, communicated with 3 Internet companies on the phone, requiring companies to pay attention to the network and take measures to avoid affecting the normal operation of the ticketing system. But "the mandatory suspension of the law is not mandatory." ”

"As of today, there are more than millions of users who have bought train tickets using the Cheetah Browser Spring Festival ticket edition." January 22, the above Jinshan network related personnel to this reporter introduction said. The same day, 360 company related personnel to our correspondent said, "Now 5.7 million users have successfully booked with 360 browsers." ”

However, although the ministry eventually did not stop the "grab ticket plug-in", but the Ministry of Transport Secretary Cheng Xiandong January 22 in the interview with other media, said, "The use of ticket software grab tickets, like in the road driving red light, retrograde." This phenomenon must run faster than others, but it affects the normal traffic order, so that most people's speed slowed down. ”

To this statement, 360 companies in the "Huaxia Times" in the statement issued by reporters in the declaration of opposition, and will adhere to the vast number of users to provide 360 of the browser to grab tickets and 360 mobile phone guards to rob ticket services. 360 companies believe that the ticket software is not "red light", but to help users faster "green pass", if the Ministry of Railways 12306 sites do good enough, users do not need to use any ticket software.

Is it upsetting order?

For this year's Spring festival, the NDRC announced on December 27, 2012 that 2013-year Spring Festival travel began on January 26 and ended on March 6, totaling 40 days.

And for the purchase of the ticket site 12306 this year, January 22, China Railway Research Institute of Electronic Computing Technology, deputy director of Zhu Jianseng, said the focus from two aspects of the improvement. First, the technical aspects, the emphasis on the system structure optimization, the hardware equipment expansion; second, management, in order to avoid large numbers of passengers queuing in the Internet to buy tickets, the original 4 time nodes to 10 points to vote. At the same time, the Internet and telephone booking pre-sale period extended to 20 days.

"Last year's design capacity was 1 million a day, 15th sold 2.65 million tickets, but we have more design capacity than this." "Zhu Jianseng said.

But even so, the huge number of visits to 12306 is still a severe test. Statistics show that, in the near future, 12306 booking site traffic growth of more than 20% per day, peak time of 200,000 people at the same time online, a day a total of 17 million person login, daily clicks up to 1.5 billion times. As of January 15, the railway 12306 purchase ticket website was clicked 1.51 billion times, 1 hours the maximum sale 300,000 tickets. January 16, 12306 site ticketing up to 2.855 million tickets, 3 consecutive days to refresh the ticket for this year's Spring festival tickets since the highest Internet ticket sales record.

According to the Ministry of Railways Transportation Bureau of the relevant officials to introduce the situation, the launch of the Spring Festival ticket, the railway daily sales tickets 6.527 million, an increase of 1.054 million.

For "Grab tickets", Zhu Jianseng in the media interview, said, "This software on our (12306) Web site generated a large number of automatic query, refresh, and then automatically submitted." This piece is still very influential in consuming resources. "It's like walking on a pedestrian street, you have to ride a bike or drive, and the whole order is disrupted," he said. ”

However, Jinshan Network marketing director Jinlei said externally, "from a technical point of view, in fact, we just simulate a normal person to refresh the 12306 site behavior, about average every 5 seconds, and the behavior of ordinary people is exactly the same." And we found in the research process that software is likely to reduce the pressure on 12306. Because after buying the ticket, will not visit 12306 websites again. If you do not buy tickets, you will repeatedly visit, but will bring a lot of unnecessary bandwidth pressure.

He also retorted, "such as telephone booking, someone uses the automatic dialing function of the mobile phone can keep dialing tickets." But the person who has no money can only use the ordinary telephone to dial, hang off and dial. Is that fair?

Benefits Bureau

Money to steal the ticket plugin

"Browser bundle navigation page fees, build a ' Chinese-style ' business model, which is not in other countries. "Chinese Internet number one blogger, famous independent it commentator Bo January 24 to" Huaxia times "reporter.

Senior Internet practitioners, and so network Marketing Director Cheng Tianyu hold similar views. January 24, Cheng Tianyu in an interview, said, "The Internet business model is the most basic is the most recognized by the capital market is advertising, and advertising revenue directly depends on the size of the traffic." Browsers are Internet users must use an application, directly from the browser to bring netizens to the page containing ads, such as navigation pages can increase advertising revenue, which is the importance of browsers. ”

Bo also believes that the current manufacturers push the "ticket-grabbing plug-in" the "core Reason" is the browser market contention. "The importance of the browser increasingly highlighted, is becoming an important channel, an enterprise control of the browser, control the flow of traffic, to facilitate the promotion of their own business." such as 360 browser bundled navigation pages, so that the navigation page to obtain advertising revenue, while its launch of the search also relies on browsers, such as no browser 360 search quickly achieve 10% of the market share is impossible. ”

In fact, this from the previous "3B war" after the performance of the Sogou can be seen. Last August, 360 low-key kill into the search market, followed by a fierce competition between Baidu and the formation of the so-called 3B War. At that time, the industry generally estimated that 360 into the search market may have the greatest impact on Sogou, or even hit the market share of Sogou.

However, on November 6, 2012 Sogou's third-quarter earnings communication meeting, Sogou quoted according to the third party statistics agency CNZZ data, Sogou search traffic share from last June's 7.4% growth to September 8%, not only unaffected also slightly rose.

"Sogou traffic source is mainly home browser, and 360 does not coincide." And Baidu's traffic in 360 browsers was eaten by 360. Therefore, despite a new competitor to join, Sogou search market share has not been affected, but to narrow the gap with Baidu. Sogou chief executive Wang Xiaoquan at that time to "Huaxia times" reporter analysis said.

"Browsers are portals for Internet users. Li, a senior analyst at Analysys International, said in an interview with Huaxia times that the browser market is entering a new competitive situation, with new business opportunities, and internet manufacturers want to "rip a hole" in this piece.

April 2012, 360 competitors one of the company's Gold Mountain Network also announced to enter the browser market, when Jinshan Network CEO Fu and said Jinshan browser named "Cheetah Browser." June 19, the Golden Hill Web Cheetah Browser officially released.

There is a view that, at present, the "Grab ticket plug" storm let Jinshan "Cheetah browser" benefited a lot. Traffic monitoring agency Alexa data shows that the impact of the ticket-grabbing version of the leopard, the official website liebao.cn in the past week, the number of visits rose by 390%. In the capital market, Jinshan Network of the parent company Jinshan Software (3888.HK) January 22 share price than the previous session rose about 9%. Bocom Analysys, in an investment report, analysed that the reason for the rise in the price of the Golden Hill software was that the Cheetah browser grabbed the ticket version.

Watching

1.2306 trillion yuan upgrade fee effect doubtful

"There must be a lot of problems with the infrastructure and information processing capabilities of the site, especially under such an investment," said one person in the telecommunications industry system integration, who interviewed the reporter, saying, "Even if the rush of tickets is such a big investment, The processing power of its servers can also be fully handled, rather than causing delays and even crashes, as it is now, so the site must have been very poorly done first from the infrastructure, and there are other problems with the hardware configuration that deserve to be delved into. ”

Before the 12306 emergence, a large number of "internal votes" and "scalpers" the existence of the purchase of tickets has brought considerable unfairness and internal operating space, and 12306 of the emergence, although to a large extent to curb the phenomenon, but brought new problems.

12306 the construction of the website is led by China Railway Science Research Institute under the Ministry of Railways, joint Tai Chi Computer Co., Ltd. (hereinafter referred to as Tai Chi shares), and the same party limited company (hereinafter referred to as the shares) to participate in the construction.

As early as 2010, Tai Chi shares participated in the Railway Customer Service Center Information System Phase I Project construction. Subsequently, 2011 undertook the construction of the two-phase Internet ticketing section of the project.

At the beginning of the website, it experienced many technical problems, in June 2011, the system began to collapse, at the end of 2011, with the T-Head and the K-word train entered the system, the difficulty of login, the withholding of tickets, registration status information duplication and the lengthy time required to buy tickets are exposed.

To this end, the Ministry of Railways to upgrade the 12306 system, that is, "a new generation of ticket system project." Once in 2010, "Railway Customer service Center information System," the first phase of the project's Tai Chi shares again won the bid, the award amount of the previous phase of the project 48.95 million to 199 million yuan, Tai Chi shares will be responsible for the first production center hardware and software equipment integration, computer room weak electrical wiring system and monitoring system According to the announcement of shares issued by the same party, it also obtained a total value of about 130 million yuan of the system's share.

But at the end of September last year, just completed the upgrade of 12306 again fell in the National Day holiday ticket buying tide.

The Information Technology Center of the Ministry of Railways later signed two purchase contracts with Tai Chi shares, according to information released by a network of people using Twitter. These two contracts are the Railway Customer Service Center Information System Ministry of Railways stage one project and the Railway Customer Service center information System of railways two project Internet ticketing system, the amount is 54,516,560 yuan and 146,956,550 yuan, totaling 200 million yuan.

According to the investment amount announced at present, 12306 total investment reached about 500 million yuan, but after many upgrades the effect is obviously not reflected, but because by a number of third-party companies to develop "grab ticket software" Success "grab the limelight" and further raise the question of its system security.

According to industry insiders, Tai Chi shares in spite of the full participation in the 12306 system construction, but the main way is system integration, the procurement of hardware and software products in a large part from the Ministry of Information Technology Center of the Railway and China Railway letter Gold Fast Company.

"Related enterprises take the project not to do products, but the product subcontract out to other enterprises to do, the contractor to earn product profits, subcontractors from the project to obtain the bulk of the profits, which is commonly occurred in the construction, communications and other industries operating mode, But the way the railway Ministry is blatantly contracting its own projects by its own affiliates is a bit too exaggerated. "A person in the telecommunications industry told our correspondent.

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