Want to make your electric dealer website trustworthy, look at these seven key elements

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Lead: for your site to withstand the "trust test", the following seven key elements worthy of your attention.

Now, a lot of foreign emerging electric business platform springing up, such as lemonstand,shopify, and Squarespace, and so on. Many people are pouring into this area to build their own "storefront". But the problem is that the number of online shops is increasing, but online fraud is becoming more and more, so is it worth the consumer's trust for the online stores that have just been set up?

For your site to withstand the "trust test", the following seven key elements worthy of your attention:

1, Web speed.

Whether you believe it or not, it's important to be able to quickly open your online store page on a user's computer. If your page load time is too long, then the site bounce rate (so-called site bounce rate, is how many people will visit your site after the first page will choose to leave) will also become higher, and the user's trust will be greatly compromised. Internet marketing agency portent found that if your page load time can speed up a second time, then the page page value will increase by 8%.

2. Web design.

Web design can create a user experience and make a breakthrough in the user experience. A bad user experience can cause users to lose trust in your site and also affect the user's conversion rate (turning visitors into customers). Veena Parboteeah, an assistant professor of information systems at the University of East New Mexico, said, "Previous studies have found that all visual design dimensions are important for user perception of usefulness, enjoyment, satisfaction, and behavioral attitudes, including images, all displays ( such as using attractive fonts properly, using colors correctly, and architecture (such as navigation, search, effective links, and easy access to websites). ”

In other words, using the right colors, fonts, and navigation structures can play a very important role in users ' perception of network trust.

3. Privacy Policy.

Consumers are very concerned about how you will collect and use their personal information. Your privacy policy must be clear about how you intend to collect and use user information. It is important to be as transparent about your privacy policy as possible, and in particular you should consider the following questions:

Do you use cookies on your website? (Small text file, the data that some Web sites store on the user's local terminal in order to identify the user's identity)

Do you sell any personal information to third parties, affiliates, or other companies?

L How do you collect information?

• Does your site track the location of users?

Can users choose to join or exit?

4. Social media influence.

Social media has a strong influence on the issue of trust. Khalid Aldiri, a professor at the University of Bradford, has previously done an empirical study to show that the use of facial photographs or video clips in social media can give users an initial degree of trust for an unknown E-commerce site. In addition, many experts and scholars have found that the greater the availability of social media applications for E-commerce sites (for example, supporting consumer praise, forwarding microblogging, or sharing), the higher the consumer's trust and loyalty, and the increased consumer's perceived usefulness and intent to buy goods.

5, the consumption of trust.

Consumer trust refers to whether your users will trust your site enough. You can view user reviews, customer evaluations, and customer feedback on your site and weigh or track consumer trust from this information. You know, Amazon has such a high degree of consumer trust because they build an internal review system that allows consumers to see what other people think of the product.

You can ask consumers to give comments and feedback on websites, social media, and even email, encouraging them to make their own voices.

6. Company Information.

Corporate information is one of the most important elements in building online trust. You can think of their online shopping experience, if there is an electrical business site, there is no contact information, no "about us", there is no return/refund/courier information, you will trust them? The author suggests that the following information must be listed on your website:

L "About Us" page

l Contact information (including mobile phone, email, address, etc.)

• Executive and management team introduction

L Licensing (if applicable)

L Awards

L Company history (company creation time, company mission, etc.)

7. Third-party security certification.

Third party security includes a trusted authentication logo on your site and installation of antivirus software running. If your site has security trust tokens from companies like TRUSTe and McAfee, you can dramatically increase the conversion rate. These logos can tell your potential users that your site has been approved and is a trustworthy site. One thing to remind you of course is that it's not cheap to get third-party security certifications.

If your budget is not much, you may want to look at other certified resources. such as the upcoming trustafact, the service can provide consumers with any Web site online Trust on the 360-degree assessment, and their analysis report is completely free, only 30 seconds to generate. (via:entrepreneur)