Web game analysis of the current situation and future of web game

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Near the Spring Festival, Guanxi's heart is full of frustration. He is a graduate student of the computer Department of a key university in Beijing, in October 2008, he and three students have made some money and borrowed from relatives and friends, saved 180,000 yuan to develop a "riddle" of the web game, but just a few days ago, because of the money problem this game just lost the opportunity to start operations.

Now, there are too many web game development groups about Hee's encounter. "I've even seen a person develop a web game. "But now many development teams have quit," says one industry insider.

In fact, as the developers decided to enter the industry-from September 2008 to November, the Web game had reached almost a white-hot stage and a lot of web games had sprung up. But now they are almost at a time when money is on the verge of drying up and running confused.

Looking at the lively, it is difficult to do--in Ecapital Capital, managing director Nufan, the Web game is particularly like the once hit "blog" and community forum, this product is doomed not to produce giants like giants of the company.

Hot for a while

Web game is also called the website game, use the browser to play without downloading the client, anywhere, any time, any computer that can access the Internet, as long as you can open IE browser, 10 seconds to enter the game, close or switch is extremely convenient, especially suitable for the work of a family, no longer have to worry about work to play games by the boss caught.

The web game, which was short-lived in the 90 's, has revived since 2006. The "future" of web games is described as appealing: for white-collar people, players are low on the threshold, and online gaming is ready for a profitable model to be ported; For 2007 years, these web-based games have brought 210 million of dollars of revenue to U.S. peers.

In a feasibility investment report in the hands of a venture capitalist, clearly written: Web game in the income model is unique and rich, all large-scale online game available profit model, can be copied over-advertising + sell props, can also achieve with a variety of value added services to achieve a combination, and can easily and the same industry and different industries to work together and so on.

"The first success came from the grand sweep. The income was already very high. "Eric Consulting analyst Xufeng told this newspaper, and now relatively high income is nine-dimensional interactive Wulin series of web games and Hangzhou Lok Hong Kong two companies.

An industry insider has revealed an alarming figure, with at least 300 development teams doing web games, and there may have been nearly 400 of such products in the market--but only about 10 of the money.

Cold at both ends

Throughout the VC investment world, the market, which is advertised as an extremely attractive one, has met with the cold shoulder of investors.

Chinaventure analyst Panjinku believes that in the 45 cases invested in online games from 2007 to 2008, only two pens were cast to the web game, the public one was the 2.5 million dollars of Sequoia Capital obtained by "51wan", which accounted for very little in total net game investment.

Another more chilling figure is that Tencent game channel "2008 Tencent online Game" survey process, only more than 80,000 of the 23.23 million votes were cast to the web game, accounting for the entire voting ratio of 0.34%.

Xufeng that the web game is not subject to VC optimistic about two reasons: the most important point is that the investment in the Web game less returns, VC will not vote so small case. Second, the timing of the July 2008 web game began to heat up, at that time the impact of the financial crisis has come out. Many cases are still looking at the beginning, and the plan is canceled slowly.

Although the Web game easy to start, designed for white-collar design, but the profit model is also relatively single.

A venture capitalist said he had also seen the web-game case, but after three weeks of research he chose to give up-"money" is limited. Nufan also agreed that "the threshold of low achievement is not big business", small-scale investors can not go to the operation and marketing that step.

Tencent Network game channel editor Dai that the web game on its nature, whether from the sensory or from the configuration, are a kind of backward game, this product can only be a complement of online games, will never become the mainstream products.

Capital Knot

In fact, low funding threshold is not only the growth of web game booster, but also to limit the success of this product stumbling block.

"The creative realization and the propaganda channel, the personal financial resources is not up to the high standard webpage game request." "Xufeng that the main problem of web games lies in the grasp of the market is not good, less content, and did not give people the space to imagine, the current web game is still the traditional online game propaganda." Dai even predicts that successful web game makers may turn to traditional games.

At the same time, it is because of the personal web Team in the capital of this dilemma, the success of the channel of spring, operating platform companies are very profitable. 51wan after the Sequoia Capital was injected, opened the prelude to joint operations: Sina, Baidu and other internet giants also began to operate the Web game platform, Shanda, nine cities, giants, perfect time and space, Jinshan, such as online gaming crocodile also began to develop web games, and then Mop, thunder, sing and other companies have tried water web game joint operation.

One operator of the basketball manager said there would be a round of restructuring in the first half of 2009, with some small companies speeding up their closures. Xufeng that the future will not have a lot of web game operators, because the market is not so big, will also be big manufacturers in the mainstream. In addition, it is possible to do mobile phone platforms, and may also be integrated with traditional game manufacturers, as an auxiliary game form.

Related reading:

The 2009-year web game market

The single profit model of Web game was neglected by investors

Personal prediction of the development of web games in the next 2 years

2009 Web Game View: No profit, ready to die