Web site construction and optimization of host selection knowledge

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

A few days ago received an intention to customer consultation, said a friend told him some optimization methods, they tried for several months, the keyword in Baidu's rankings does not seem to have changed too much. Analysis of their web site, found that the site seems to have the original content updated every day, reverse link has been included in Google about 300 more, the structure of the layout is also OK. According to the truth, such sites, as well as three or four months of insistence, the site rankings no reason not to go up, there must be other reasons. In the communication customer told me that the site will often open more slowly, occasionally downtime, once because the issue of the record was closed for two weeks. Problem found, the site host out of the problem, that is, because of the site host problem, so that customer optimization efforts in vain.

As a basis for the operation of the Web site and the cornerstone of the importance of Web server is self-evident, in fact, all understand this truth, but a good server price is relatively high, so that some people are very tangled. As a professional website construction company, Shanghai pilotage technology in helping customers build Web sites and internet marketing process, often encountered such confusion. In order to better carry out the work, the author has explored a set of choice website host's viewpoint and the method, gives the friend which prepares to carry on the internet marketing to make a reference.

Point one: Stable operation is the key, the host is more important than the website

Affordable price is important, but for the server, stable and fast safe operation is more critical. Because compared to the tens of thousands of site construction, site host (in terms of virtual host, because the vast majority of sites are using virtual host) Hundreds of of the cost, can be ignored. But the website host is the stability of the site is the cornerstone of the operation and rely on, a running instability, frequent failure of the site, not only can not guarantee the site use and site optimization results, but to the site visitors or potential customers bring negative impression.

Therefore, the author believes that the host is more important than the site, in the purchase of the host must choose a good reputation, a larger and more professional service providers. Relatively stable operation of security, the price should not be the primary consideration.

Point two: The space is modest, suitable for their best

To remove the Web site traffic, broadband peak, concurrent connection number and other professional technical indicators, Web site space size selection is also a very rich aspect of learning. Has the customer has consulted to us, is not the space the bigger website to be quicker? Although a relatively primary problem, but I think a lot of people just started to do the site, many have encountered similar questions. Running speed and site space is not associated, the site host space is neither larger the better, nor smaller the better, to meet the use can be. Generally speaking, a propaganda-oriented enterprise website, 100m-300m space is enough to use.

So, how is the size of the Web site calculated? In general, the site compared to occupy three of the space, one is audio and video files, the second is a picture file, three types for downloading documents. The vast majority of Web page text and program files will not exceed 20M, know these, know how many pictures will be placed on the site, how many music videos and the Web site is not related to the use of documents downloaded, then it is easy to calculate the exactly how much space the host.

Point three: Select host placement location based on Browse Object

If the company is export-oriented, site visitors mainly outside, such as the United States, then the host of the site must choose the United States. The Hong Kong server is definitely a good choice if the client is primarily located in the Asian region. For the vast majority of customers, the site is mainly for domestic customers to see, then please select the domestic server. Of course, it is only domestic, but also divided into different regions. Shanghai, Beijing, Guangzhou, such as the three main Internet backbone line node, up and down the line of bandwidth, Web site interoperability speed is also relatively fast. Of course, if the customer's main target is confined to a certain area, such as only in Anhui Province, then the choice of Anhui provincial capital of Hefei, the local telecommunications room is also a very good choice. What needs to be pointed out is that, after all, the first-line node Resources Limited, some IDC enterprises in order to reduce operating costs, the choice of three or four-class room hosting server, host sales leasing, although the price has advantages, but speed and stability is really not flattering.

Point four: Eliminate the single point of failure, dual-line advantage to display

Due to the coexistence of a number of operators, but for their own interests to consider the establishment of a number of obstacles, the interconnection between different telecommunications operators, the past is a problem, now is a problem, will be a long-term problem. Mainstream service providers now have two, Netcom (now Netcom has been merged into China Unicom Company) and Telecommunications, South Telecom North Netcom's long-standing pattern, there are historical reasons also have interest entanglements. Dual-line or multi-line server is in this context, the biggest advantage of dual-line server is that, whether telecom or Netcom, can quickly access and open the Web site. At present, multi-line mode has multiple, one is dual IP access, routing according to access point automatic jump selection; another is based on BGP protocol, dual-line single IP. Because BGP has a redundant backup mechanism, it is also more advantageous.

Point five: If possible, try to configure the IP host

In China, the current independent IP host is definitely a symbol of identity, because the domestic 90% of the virtual host is based on shared IP. Based on IPV4 address protocol, IP resources are increasingly drying up, the vast majority of suppliers simply do not have the ability to get so much IP resources from the cnnic hand. Another reason is that IP resources need to be purchased, and many sites may need to configure independent IP at all.

But configure the independent IP server advantage is very obvious, remove not because of the same server "illegal" site data is implicated, the biggest advantage of independent IP is very conducive to the implementation of Web site optimization. If the regulatory policy permits, independent IP does not need to bind a domain name on the host, as long as the domain name resolution can be, independent IP host another is to achieve pan-resolution. However, the policy of photo-filing, the white list system, such as a series of regulatory policy implementation, so that the original advantage of independent IP host advantage should not be played out.

As the title of this article, Web site building production, host choice is learned. For the enterprise or the majority stationmaster, the website host chooses in absolutely is not the trivial situation, but is more important than the website construction. Maybe you don't need to know more grasping also knowledge, in the process of purchasing the host, as far as possible compared to some large companies, professional companies, not too concerned about the price, you can easily choose a suitable site for their host products. This article by the professional website construction production company, Shanghai Pilotage Technology (www.joyweb.net.cn) original writing, forwarding please retain the copyright information and URL, more exciting content we will continue to launch.