Website business to pursue the direction of commercial flow

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

One of the benefits of working across the Internet is that you can get a higher, a broader view of the Chinese Internet, my personal experience is: the same business model, the same UI design, the same products, in Japan, the conversion rate is as high as 80% (that is, 80% of Japanese netizens to this site will produce further purchase behavior), the United States 60%, And China is 15% (ie 85% is boring crowd, that is, invalid clicks, does not produce buying behavior, just look). People often say that China's e-commerce market is immature, you do not experience, you will not understand the meaning of this sentence. There is also Europe and the United States, Japan Internet users more than 60% will be active Click knowingly advertising ads, and China less than 10%.

Therefore, each industry has the essence of each industry, the nature of the search industry will be diverted from the entertainment flow to commercial traffic. The essence of E-commerce industry is the conversion rate (that is, the proportion of people who come to your site to further convert consumption). I do online recruitment industry is to know that the resume delivery is the nature of the recruitment site industry, and 90% of the network recruitment industry only focus on the volume of browsing, CV registration. 10 Job Site Mister have 9 do not know their daily web site resume delivery accurate figures.

Look at the following news can be seen Yahoo China will avoid the comprehensive flow of competition and into the pursuit of only commercial traffic, short-term may suffer, 2 years later you will feel the power of Yahoo China:

Yahoo has been Alibaba Group's Taobao, Alibaba and partner Word-of-mouth network traffic all integrated into Yahoo's search traffic, so that Yahoo search can be fully covered with a strong consumption capacity and purchase intent of the search user groups, and this move also makes Yahoo search market has the largest number of commercial traffic in search companies.

And not long ago, Google to improve traffic, and the community web site to carry out the business level of all-round cooperation. And the industry has also spread Baidu to the form of advertising swap shares in disguise, not excluding the possibility of further acquisitions. Bo, senior Internet commentator, believes this year should be the key year for Google to boost traffic. With Google's market share in China falling, traffic has become an imminent problem. Google Investment Horizon, no doubt can be in the short term to promote a lot of traffic.

In view of the continuous promotion of the demand for the search bid and the change of the market competition environment, Yahoo established 2007 to attract new enterprise customers and stabilize existing enterprise customers by enhancing the business flow of search engines, enhancing the effect of search marketing, improving customer satisfaction. Promote the search marketing to popularize the application of enterprise strategy. Yahoo's integration of Taobao, Alibaba and Word-of-mouth network traffic is considered to be Yahoo search to enhance the business flow of important measures.
　　
In recent years, invalid clicks, click fraud and other issues have puzzled the search enterprise's next development. According to industry sources, in addition to click fraud, Baidu is not commercial traffic is too large, resulting in an unintended click ratio is too high is the main reason for its ineffective click. According to a recent survey by China Market Research group, nearly 1/3 of Baidu's search is related to MP3, which means that a larger proportion of users using Baidu are entertainment demand rather than consumer demand. At the same time, the survey also showed that users of Baidu's basic consumer-oriented consumers, it is these netizens in the use of search engines to create a large number of unintentional clicks, and these clicks on the enterprise customers but no value, will only waste the enterprise advertising fees.

For industry-focused Baidu invalid clicks too high, leading to a slowdown in the growth trend of events, Rui that the perfect anti-click fraud Technology and enhance business traffic, will be effective against malicious clicks and inadvertently click on the two major invalid click of the Cure. And the Yahoo integration Taobao, Alibaba, Word-of-mouth network traffic to enhance the practice, it can through the effective consumption of the proportion of increase thereby significantly reduce the occurrence of unintentional clicks.

Business traffic becomes the key to competition

According to experts, the so-called commercial flow is the people with the purchasing power and the right to speak the use of search vendors to bring traffic. These people's characteristics are basically, the age of 25 years old-55 years old, the monthly income of more than 1500 yuan, these people have strong purchasing power, but also have decision-making power, is the focus of search marketing targets. For the use of search marketing enterprises, the search vendors to bring the business flow is a very important indicator, but also the enterprise users select the most important factor to search manufacturers.

So to remind the vast number of Internet entrepreneurs, after the Web site to pursue business flow direction, a commercial flow value far more than 1000 to see the flow value of beautiful pictures.