Website Construction Super Detailed actual combat article

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Last time we have introduced the website construction process of the four preparatory work, then after the completion of the website release we need to start the relevant settings, and submitted to the relevant search engine entrance, let search engines visit the site.

1. Select Preferred Domain

This is very important, when we publish the website, need to explain clearly, the need to determine the use of the WWW two domain name or use the top-level domain name as the preferred domain name, if not sure, and so on the site has been extended to a certain time to change, then need to the wrong domain weight through 301 of the way to pass, Baidu search engine for the need of time will be 1-3 months long. When we select the level two domain name www as the preferred domain, we can specify it in Google Administration tools. For Baidu, only in the promotion, all use the preferred domain to promote it. Even if the webmaster at the beginning of the time has determined the preferred domain, and the use of this domain name to promote, but also unavoidably appear the weight of the WWW than the top-level domain weight of the situation, may be Baidu that the top domain name than the two domain name of the weight to be higher. Then I suggest the webmaster at the beginning of the time do not resolve top-level domain names. The IP resolution of the WWW domain name that only leaves the user accustomed. This avoids the future of the top-level domain with a heavy power to do 301 redirects.

2, 301 redirect

Many friends have this problem, when need 301 redirect, the use of redirect I'm not here to dwell on this, a bunch of related operations on the web. But what am I going to say when I need to use 301 redirects? When the user in the site after a period of time, found that their home page is not the first place, the first is the top-level domain name, although not to do the top-level domain name outside the chain to promote, but the top of the domain name but also a lot of included, This situation mainly occurs when the user just started to publish the site of the top-level domain to do the parsing, then we can through the 301 redirect to the site to redirect to the WWW domain name. For example, my Site "cover the Sky" just at the beginning of the top-level domain to do a resolution, and then Baidu did not know how to, on my top-level domain to give a small weight, the top-level domain name of the keyword ranking than the two domain name www are high. I also get the right to gather by 301. Of course if domain name construction soon, can be resolved to the top-level domain name!301 redirect absolutely no negative impact, everyone bold set, but set good, the best tool (Status Code detection Tool) to see, when you enter the top-level domain name, return the status code is not 301, if it is, there is no problem.

3, 404 page settings

After the website is published, the content will be continuously added and deleted. In this process will inevitably occur because of the deletion of the page does not exist, this time, we need to set 404 error page, and return to the search engine this page does not exist status information, so that the search engine in time to delete this link in the database. For IIS settings, in the custom error, right-click the site "Properties" to find the HTTP error type 404 and edit it. The message type is "file" file path select 404 error page, also have a friend will find that this setting has no effect, then can suggest webmaster in select message type is "URL", then put 404 error page in the root directory, file path is "/404.htm". Here to explain, in doing 404 pages, do not jump, this is a major taboo search engine optimization, when the error page to do jump, the search engine that will be passed the weight to the home page and led to the right to drop. Our suggestion is: Error page can do some recommended links, sitemap, site search content and a home page link, this can improve the user experience, reduce the page bounce rate. For the use of virtual space webmaster, in the background can directly set 404 error page, more convenient.

4, multi-site single IP settings

Must have a friend to think, multiple site single IP How to set up the site at the same time can be visited? In fact, there are two methods, one of which is the use of different port number, but this method is not conducive to search engine optimization, it is not elaborated here, I would like to introduce you to the host through the head of the way to share IP access to different domain name sites. Set up two Web sites under Internet Information Manager, right-click on one of the Sites tab The Web site label to the Advanced tab on the right of the IP address bar, add the host header to a domain name. Similarly in another site settings, add the host header for B domain name, so that multiple site single IP settings are set. Here to share with you, the advantages and disadvantages of single IP, the advantage is that there is no need to buy an additional IP costs, our proposal is that the content is not similar to the two sites can use the same IP, did not want to cheat friends can use the same IP, for often cheating leads to lower right, Web sites with the same data content may affect additional domain names because of the same IP, and can become more complex when troubleshooting problems. My shade. Once also and another website public IP, also caused by a site down right and lead to another site also appears to drop the right sign.

5, Site log view

Presumably a part of the webmaster and will not pay attention to search engine spiders, some may be because of the virtual space problem and can not access the log, some spiders do not pay attention to, in fact, Baidu Spiders can not be very detailed reflection of the site, but the maintenance of our website has a very good guidance. For example, when the site appears not included, snapshots of the situation, we can pay attention to the situation of spiders to probably understand the development trend of the site or by looking back status code to understand whether the site is a trojan and other problems, for virtual space, you can refer to the space provider's description, what package is supporting download log file analysis. Not all virtual spaces support log viewing, then in the purchase of virtual space, we should pay attention to, if you are using the server webmaster, you can right-click on IIS "Web site" property, in the Site tab check "Enable Logging" to choose the default "the" expanded log file format. And then through the tool Iisseo software to analyze the log, the software can list several major search engine spider crawling situation, and there are detailed crawling links. In the next section, I will explain to you in detail Baidu spider observation situation analysis as well as each big state code significance, to the problem status code how we should improve and maintain the website and so on.

6, Server security settings (later content update will explain)

7, the website content search engine entrance submission

Presumably stationmaster all to the website set up, hurriedly thought to submit the website to each big search engine entrance, please do not worry, first see the content of the website is filled good, the website link has no mistake, the key word has already set up good (detailed explanation in next period website optimization) and so on. If you are sure that there is no problem, you can submit to the major search engine entrance, after submission can wait for spiders to visit the site.

The site's early release work involves site content, keyword optimization, log viewing and other work, are the details of the content, these details directly affect the quality of the site after the optimization and promotion. So webmaster can not in order to rush the site online and ignore such as several details of the problem, prevention is far more than the problem after the remedy come easy!

This article by "Cover Day" http://www.zhetian8.com/Webmaster Summer Wind Original starting ADMIN5, reproduced please retain the copyright, thank you!

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