Website Access statistics equals your financial statements!

September 6, the upcoming grand opening of the Global Search engine Marketing (http://event.timev.com) conference, will focus on Web site access behavior analysis. According to Yingwei, President of the General Assembly, Web site visit behavior analysis will become the keynote theme of this meeting, the guest is the global digital Marketing integration Group Ccmedia CEO Mr. Jianzhong. The group has an accurate behavior analysis system for Web sites and a performance analysis system for Web site operations.

On the importance of the analysis of Access behavior, the organizers gave an image of the analogy: "Website access statistics equals your financial statements." and the corresponding statistical analysis is to interpret the ' financial statement ' process. "It is learned that at present a large number of websites, especially the traditional enterprise site, more than 50% of the site does not have access to the analysis system, and more than 80% of the site, can not correctly interpret access analysis data to guide the day-to-day operation of the site."

"No enterprise can not care about the financial results, so we also hope that through this conference to let more sites pay attention to their own access to statistical analysis, learn how to accurately judge the value of network marketing products." This is of great significance for the maturity and development of the whole Chinese network marketing market, "Yingwei said.

One of the conference's other speakers, Xiaohua (stone), more to combine their own experience, elaborated to let the customer learn to read statistical analysis: "In Xiamen Gulangyu, there are some very special characteristics of the sale of Minnan handicrafts and jewelry shop, one into the first is a master to introduce you how to distinguish the true and false gem, And then let you go in to visit and buy. The result is that the proportion of people who buy it is very high. And this conference will visit the statistical analysis of the first place, is to teach you webmaster and advertisers to identify the true and false gem. ”

Judging from the current market situation, in the network media still often see expose all kinds of vendors or salesman is how to cheat or even blackmail customers articles, this shows that on the one hand is the manufacturer's own moral and self-regulation level still need to improve, on the other hand, also reflects a large number of enterprises on the site statistical analysis and access behavior analysis of ignorance. Therefore, we also have good reason to believe that the global Search engine Marketing conference Beijing station, can have a far-reaching impact on China's network marketing development.

Attaching: Some questions about the analysis of website visit behavior
　　
1. Does your website have a traffic statistics system?

2. Do I develop a set of traffic statistics system or use third party traffic statistics?

3. Do you know what users care most about your site?

4. Do you know what the product you are buying brings the useful traffic to your site?
　　
5. I have doubts about the statistics.

6. At present so many flow statistics system, exactly that one good?

7. Why Google,yahoo, Baidu has started to provide traffic statistics?

8. Where is the future trend of flow statistics?

9. How to analyze my flow statistics system to determine my ROI?

10. What is the guiding significance of the flow statistic system to my website operation?

Excerpts from recent media reports