Website content Construction "hard to the Sky"

Absrtact: The brand construction on the internet is to the quality content, the service exchange the user to the website content Trust (process), the Baidu "Search Engine Optimization Guide 2.0" In this explains the website content (service) system construction to the network brand construction key role. Public week

"The brand building on the Internet is to the quality content, the service in exchange for the user to the website content Trust (process)", Baidu "search Engine Optimization Guide 2.0" So to elaborate the website content (service) system constructs to the network brand construction key role.

As we all know, unlike traditional publications, such as books and magazines, the content structure of the website is more open, and its content is in the unfinished state for a long time. Especially the website of WEB2.0 times, it emphasizes more users to participate in the website content (service) construction, unceasingly consummates the topic content, attracts more people to participate in the commentary, the reprint (content gain process).

This makes all site content builders face a huge problem, you have to constantly find more potential users focus on the content of the topic (unique services), inspire more potential users of the potential needs, and through continuous improvement of their services to meet the vast majority of users of the small needs.

The media characteristics of such a website determines that the content is the biggest obstacle in the development of most small and medium Web sites--content construction (unique service) must be added daily regularly, and can not simply add to the content and add-even Zac also deeply touched to say: For myself, (website SEO) The biggest problem is the content of the website.

Website content Construction "difficult to the sky", Baidu "search Engine Optimization Guide 2.0" In this way to warn the webmaster and seoer: "Content construction to meet the theme of the site", "website content construction to serve the core value of the site."

The core value of the website is to be built through the persistent content system of webmaster, constantly correcting and perfecting their original website idea in practice, in order to meet the new needs of the potential target users ' groups, so as to obtain more users ' recognition, so as to generate a sense of trust and even dependence on their website, Finally realize the original intention of the website builders-build brand.

Baidu "Search Engine Optimization Guide 2.0," stressed: "The content of the site should be user-oriented, search engine is just a regular site visitors, to provide users with the needs of the original content is essential."

So how do you constantly find content that is of interest to potential users (unique services that satisfy their individual needs) every day?

In my opinion, you must first have an "ideal website style"--with Jesus ' words "find, knock, and open the door", you must first know what you are looking for. What kind of door would you like to knock on? And the quality of your site (including content building) is by you in your mind "ideal site style "The degree of trust, the degree of pursuit determined."

Original content problem puzzles all stationmaster, SEOER

Why do you say that? Often we emphasize the importance of original content for website construction--and all webmasters are accustomed to the problem of building the content system to "lack of original content." But in fact, not only is the vast majority of Web sites subject to the same theme, but the potential users are concerned about the same content-often the most striking Chinese poetry is a consistent theme, this is from the Tri Yu "Sunset Township, Enpa on the river to make people worry" to Yu Guangzhong "grew up, homesickness is that a narrow ticket" can be seen.

The key is that Yu Guangzhong, in his own unique language, describes the basic consistent with Tri Yu's real homesickness, this is worth our website operator to study the reflection, is the website unique narrative style (to the thing expression) decides the content readability of the website (satisfies the user demand unique service), but this is by the webmaster "The ideal website style" decided.

Haier "hit the fridge" event related drama Scene (Network video screenshot)

For example, Haier named Yang at the domestic "hit the fridge" incident, is an excellent example, this is not a great original content, but all industrial enterprises are normal can not be normal due to quality problems return events, but this and Zhang Heart of the "ideal business style" seriously inconsistent, so he was angry. Behold this hit, hit a China's world-class brand, this case is really worth the small and medium-sized webmaster to ponder.

So, to build a unique narrative style of the site (Zac expressed as "content expansion" or too much methodology), to create brand site webmaster, more critical, because the site content construction is a protracted long-term process, if not to create a unique narrative style, all "engage in the site" or "be the site to engage" People know, can not form the regularity for the potential customers loved the original content upload, only one or two original content, even if the "world can get a few times" of the generous also can not form a unique style of website, let alone allow the potential users to leave a deep impression, so that the site really move towards brand site.

Or the question-"Why do we do station group (do site)?" With many of the same sites in the world, you must build your unique overall narrative style to show potential users the unique value of your site. That's the real key!

"Saliva said into pill" (Kunming dialect, meaning that "spit-Star"), or a small web site through unremitting efforts to build a unique narrative style, successful brand-building examples of it! So that everyone is still not believe.

Needless to say, many friends do Web sites for the purpose of making money. To make money to open a website this is not shameful, the key is how do we do to better achieve our goal?

Needless to say, through marketing blog and Taobao shop Interactive way marketing Jade Zhang Ka also want to make money through blog marketing, but the strange thing is, other people have new buyers, are not willing to new buyers faster orders, the larger the better, so what all along the customer's will, for fear of a single yellow-this is human nature, after all, this means the real profit, White silver who does not love!

Zhang Ka-ka said: "All the baby does not bargain", "never bought my house Emerald customers, the proposal for the first time do not do custom, do not understand each other, may have communication is not smooth."

But her practice of refusing to go abroad was not to die, and made the brand, the more do the larger, from a person operating a blog to hire a business assistant specialized, and finally opened their own studio, not only really reached her blog marketing "Travel around, collect baby, here to show you, make friends with the fate of the lovers, Kan stone on Treasure, fun "the original intention, and made money.

And it is worth our deep thinking, as with other products, Zhang Ka-ka marketing Jade lacks more can play content, her blog and other Jade Electric Dealer website, are more exquisite picture display, text introduction are very few. But unlike other emerald electric dealers, five years, the blogger has passed the unique narrative style of self blog to build-integrity management and their own unique vision of jade ornaments, there is also the kind of the buyer's almost harsh requirements (deeper, she is not demanding customers, but on their own harsh, Restrictions on their own desires-she needs to invest more, in good faith management and their own unique vision to retain customers, to create their own unique reputation, the more to do the bigger.

Being single is important, but more important is the trust of your customers, the establishment of a sense of trust-this is the real meaning of the brand, it is worth every hope that our site to make a deep thought, how to complete the original content of the day, but to think of your site to establish what kind of unique narrative style to integrate the serious industry content, reflect the unique value of your site's "Bielo", and gain the recognition of potential users.

This is the key to the construction of the content system that embodies the core value of the website. Worthy of every hope to build brand site webmaster Good thinking!