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The good content is often attracts the search engine spider's a fuse, but has the outstanding content not certainly to have the very good rank. The overall ranking of the site is pay attention to both internal and external, that is, excellent content on the basis of the need for excellent links, excellent links to the site to bring traffic to attract popularity, but also to promote the site to improve the rankings in the search engine.
A website out of the content is a link, and the balance of links related to the comprehensive configuration of the site, if the external links rich and internal links are poor or internal links to improve the external links are not enough, such links are called unbalanced links, and can not fundamentally promote the position of the site forward, Taiji has a cloud: the balance of the way, side is the road. And do Web site is the same, pay attention to is balanced.
First look at the balance in the station: the balance of the station mainly includes URL optimization, content links, dead links, structural links, such as the balance, URL optimization requirements We as far as possible to use the search engine spiders to identify the links, such as static link HTML, this link is the current search engine more like links, If the static link is not good then it is best to use pseudo static links. From the content link to see that we need to add content on the site to ensure that the links on the basis of the orderly and reasonable, can not be misplaced links, open links appear, because the content link is not in place will affect the user experience and search engine on the content page crawl. The dead link of the website is that the website has the link that has not opened, this link is like a broken kite, the kite is not pulled back after the break, and the site's dead link is so, too many dead links will make the site in the search engine unfriendly side of the farther away. The structure of the site is linked to the site's column page, content page construction links, many times you apply the process in the link conversion has not been translated into place, this time will lead to the site's link invalidation, from the effective link into an invalid link. We can go to see the little brother's website Www.zhuanqianzhidao.com, not a dead link, from the column page to the content page to the article page is a reasonable link collocation, fundamentally protect the site's progress.
Site link requirements are as far as possible HTML, effective, relevant, no dead link form, do these points on behalf of your site is basically perfect link, do a good job in the balance of the link in the station after the webmaster will continue to optimize the site's outbound links, the following to see the optimization of the link balance outside the station:
The balance of outbound links includes the sequential growth of links, stability, without being k and so on, especially for some new sites, the establishment of the chain when the progressive growth is the first law, if the site is not a few days you have grown hundreds of outside the chain, such a chain will let search engines mistakenly think you are the site is a cheat site. The website article reprint degree also must grasp a balance, many times your website weight not high search engine spider did not crawl your website, but you in the search engine did not crawl your website when will the article everywhere reprint, so the search engine does not think your website is the original article Origin place, On the contrary, you will also think that you have reproduced the articles of other websites. The site's external chain also requires stability, that is, the chain from the establishment of the beginning to ensure that it will not be easily deleted, so for the development of the site is very favorable, the webmaster can take the form of contributions and blogs to establish the chain, the chain is relatively stable. From the optimization of links, friendship links do not exchange by K or the right to drop the link to the site, because this link will fundamentally shake the reliability of the site outside the chain, think of the search engine will be the site down the right you are still exchanging links, search engine will be satisfied with your site?
The external link of the website request link growth has one degree, the long-term, the Exchange friendship link if search engine friendly website link, from these points to do the website external link optimization should be no problem, also can fundamentally achieve the optimization external link balance the goal. This article takes the balance as the focal point to narrate the website internal link balance and the external link balance skill, may say fundamentally solves the webmaster to the link confusion aspect question.