Website product page Search engine optimization skills

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Product pages The benefits of search engine optimization are often overlooked, providing only basic product information, pictures, and brief descriptions.

So how do you make the most of it from the perspective of search marketing?

Here are some suggestions:

1. Unique Product Description

Avoid simple reuse of the manufacturer's product descriptions, as there may be several other sites already using this description. This is easy, but because the search engine will mark your product description as repetitive content, you won't get a good ranking.

Unique Product description can not only improve the conversion rate of the site, but also for your site to bring large traffic.

In addition, a slightly longer product page allows you to use more important keywords and phrases. This can improve the ranking of the website under certain conditions. A Journey

2. Use keywords in URLs

Many online retailers, especially those with a large number of products, use dynamic databases to produce ugly, long, product-independent URLs.

Adding relevant keywords to your product page URLs can make your product page a good place to rank, while paying attention to key words is easy to understand.

3, the use of consumer product reviews

Consumer comments can not only persuade shoppers to buy, SEO also has great benefits. Adding comments is a great way to make sure that your product pages are full of unique content-and that's what search engines are looking for.

4, to ensure that the product page click a few times can be found

In any case, it's a good practice to make the customer find the product faster, and it makes it easier for search engine crawler to find your page.

5, optimize your product picture

With the introduction of universal search, more and more pictures will suddenly appear in the search results. Therefore, every picture of the product page should be optimized.

Use descriptive, content-rich filenames and ALT tags to optimize your product picture. At the same time, the description of the picture can make up for the lack of vision.