Website Health Check

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There are too many people ask me why a certain site does not row up, I hope I help him to see. Sometimes I have time to help to see, sometimes there is no time.

Today I would like to introduce the steps I usually diagnose the website, if someone asks later, I suggest to see this post.

Why a website is ranked high, may not be able to see through these methods. But the general site rankings can not be found, or suspected of being punished, through these steps to see some clues.

First look at the domain whois information

Note that the first registration of the domain name time, there is no registrant in the middle, this WHOIS tool can also display the type of host used.

If the domain name registration is only a few months, in the Google rankings do not go on very normal, do not look down.

Check that the Web site DNS settings are correct

I found that a lot of Chinese server settings have problems, of course, this does not necessarily affect rankings, but some server technology problems may affect the search engine on the Web page crawl.

Check which sites are located on the IP address

Can use this reverse IP tool to check, randomly pick a few domain names, look at Google, Yahoo, Baidu included. If the site contains a problem, it may indicate that the IP has been a problem.

Check website links with Yahoo

With Yahoo! Explorer Check, if the reverse link has a lot of obvious forums, blogs, message this spam link, this is not a good phenomenon.

Check included

In Google, Yahoo, Baidu check the page included, whether there is a large number of supplementary materials.

The intuitive feeling of homepage and several main columns page

This may be more by experience. For example, the bottom of the home is not a large number of links, these links if also happen to be in the same IP address, it is more to explain the problem.

Another example page title length, is not the browser the entire title bar is not finished? This is where a lot of people like to pile up keywords, in general, 20 to 30 words is enough.

Then look at the description of the label, keyword tags have a tendency to accumulate?

Check for hidden text

Press CTRL A to select all the content on the page, can you see the text that you didn't see before the full selection? Look at the CSS file has not set the text size to zero, placed in the invisible layer, or on the screen can not show the location?

Web site structure and Web site static

There are a lot of Web site URLs with a lot of question marks, but in the wonder why the collection of bad.

Check if multiple domain names point to the same content

Select some specific sentences on the Web page, such as copyright information, contact phone number, QQ numbers, etc., search Google and Baidu. Sometimes you will find the same company name, the phone number will appear on multiple sites, and then go to these sites to see the content, it is exactly the same. It is not surprising that such sites are punished.