Website optimization: 5 tips to choose the best keywords

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Yesterday, a friend asked K Static, website optimization of the first step to do? He said he is a rookie of the website optimization, do not know how to start, then K-Static today to say that the first step of website optimization: Select keywords. K static reason is that the first step is to select the site optimization keyword is because the customer is through a keyword into your site, so that you bring traffic, sales, and not what site planning, site layout and so on. We must combine the website product knowledge and the user's search habit when choosing the keyword. If you choose the keyword in the fitting of your website products and not to pay attention to the user's search habits, then this keyword can be said to be worthless, with no traffic, sales performance of the keyword is meaningless. can also consider Baidu, Google and other sites of user search habits and search volume to carry out statistics, to target the choice of keywords.

Tips for selecting Keywords:

1, according to their own website product knowledge Lists all the keywords you know.

2, visit their target users, see their relative search those words. At the same time can ask their friends around, see them in search of their own web site will use what words, for these situations do the key words of statistics to locate the key words.

3, the use of keyword tools to choose keywords such as: Baidu index statistics, Google Administrator tools.

We use Baidu Index when the relevant keywords can be combined to search, such as: Website optimization, website promotion, network promotion, etc., but generally 3 words.

We can generally see in the Baidu index of these several key words of the monthly set of Baidu Index, so as to determine the popularity of keywords; we can also see that the user groups, such as our user groups are college students, pupils, workers, teachers and so on, so can be targeted for the positioning of keywords; There is the search area, our key words from those regions and so on.

4, analysis of their competitor's website for keyword positioning.

The analysis competitor's website is how to carry on the keyword localization, the layout, the key words, the title is how in the content appears, the keyword frequency namely is the keyword density, also has is sees this website is highlights those keywords, the website title and the description is how to set up, Analyze the position and frequency of keywords in the title and description. See the keywords in the website article is how to appear, there is no according to the key words related to write articles, each page if the connection and so on.

5 According to Baidu related search

For example: You in the Baidu search box input site planning will appear a lot of related words

There is related search, in fact, these words are the original keyword Long tail keywords or similar keywords, if the search site planning will come out of the site planning book, website planning program, and so long tail keywords. Finally, according to the product characteristics of its own website and the above several points to select the core keywords, but also can use some users to search a large but relatively less competitive long tail keyword to use in the content of the article.

Then K-Static will share some of the key points to choose the method of attention to learn with you.

Tips: This article from the website optimization _ Site Planning _ website operation-K static blog QQ Group: 94322673 Welcome to join!