Website optimization lies in content content optimization lies in innovation

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With the continuous progress of intelligent technology of Baidu, website optimization is more and more difficult. In the past, the amount of thought-piling optimization has been difficult to meet the test of Baidu under new technology, most of this is only the quantity does not pay attention to the quality of the optimization model, the final result can only leave a feather.

Modern website optimization Its core has been from the past simple chain for the emperor gradually transition to the content of the king, which means that content optimization has become the core of search engines. But how can we better optimize the content? Many webmaster friends think that the original is begotten, but the fact is not so, because a large number of reprinted web site also get good results, this shows that original content is not the whole content optimization.

So how can better content optimization? Very simple as long as the following two words can be successful, that is, innovation, it seems that the two words seem a bit empty, but want to make this "virtual" innovation successfully into the "real" operation, the key or need to start from the following several aspects.

First, innovative web content writing ideas. This is to be done from the setting of the keyword, which is also a key element in the construction of many website content. Because the content of the site must be written and the site's core keywords have a close relationship, and this link needs to be displayed through the key words. For example, you do a talent education website, then the content of the construction is naturally a lot of content of the tutorial, and the content of the site and the specific education links, human resources training to write about human resources, computer education will be published on the computer tutorial, Only around the core keywords to build content, and these content has a certain readability and innovation, can get Baidu's favor.

Second, grasp the core elements of relevance. Relevance is the key element of content optimization, which is mainly embodied in the content of the article is written around the key words, whether the article tightly buckle the site title. and the related article link whether to point to related column. Both users and Baidu should reflect the details of this correlation. The other is to focus on keyword density, because the high and low keyword density determines the content of the relevance, if a keyword in the article is too dense, although it is highly relevant, but often caused the loss of the main content, let Baidu think is piling up, and thus be punished. But if too diluted, then can not reflect this correlation, resulting in the content is useless. So the proper collocation of keyword density is also very important.

Third, seize the user needs. The optimization of the content is to optimize the user, to meet the needs of users. Because the site attracts people, ultimately not rely on the gorgeous design, but by virtue of the excellent connotation, and this content is contents. So the optimized content is to catch the user's eyeball. Therefore, in the content optimization can seize the attention to attract users eyeball as the core, method eclectic, such as by attracting the user eyeball title, wonderful content, even if it is a number of reprinted content, can effectively arouse the interest of users, of course, in this process need to circumvent the title party and for the bad taste theory In order to improve the effect of the content, we should grasp the user's eyeball from the relevance.

In short, with the continuous improvement of Baidu algorithm, site content optimization needs more and more innovation, only through innovation can promote Baidu interest. So in the content construction, it can not only simple, but to combine the new Baidu original plan to carry out scientific innovation, can effectively improve the effect of content optimization, so as to make a greater contribution to the ranking of the site. This paper comes from the zero-degree software Park http://www.05sun.com/, reproduced please keep the author link, thank you.