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Website optimization is a long-term process, and SEO Novice said, to reasonable use of SEO skills and skills to operate Seo,seo is not a day or a few days can quickly see the effect of the operation, it can be said, SEO is and search engine in a protracted war of a process, It is also the process and ability of search engine wits to promote each other. The development of the network, low cost and high efficiency of SEO another many enterprises and websites tasted the sweetness, have turned to use the operation of SEO to do the brand to do sales, or even do network marketing. A relatively low input to obtain a relatively high rate of return of the industry, coupled with the network for the SEO effect of exaggerated publicity, attracted countless webmaster and network enthusiasts have to invest in the SEO industry army.
At present, many rely on the online SEO training to achieve profit and attract talent of institutions and websites, the most prominent is seowhy, as the SEO industry myths and pioneers, pioneering and extended the ability and scope of SEO, and seowhy optimization theory has been used by everyone, At present, whether it is to teach online or open a lot of training courses, here first to the initial SEO industry, some of the novice suggestions.
Suggestions for Beginners: 1th. Do what. Know what you're doing and what your career is. Many beginners do not know their career at first, even a lot of people do not understand the concept of SEO began to engage in boring work, but in fact these seemingly boring and boring work, is actually SEO brick and tile, is the most basic is the most indispensable part, A good SEO team in the SEO Division of labor and Management have a unique set of arrangements. Good SEO should first understand what they do.
2nd, how to do it. Some of the main tasks assigned by an enterprise or small team are updates to the content of the article. and the construction of the chain, plus one to two technology to do the Ngong station structure and Web site procedures to modify and deal with, that is, editors, outside the chain Commissioner and Web technology, three people are almost enough to deal with a small team, but do how much daily update how much content, Whether original, how many outside the chain, how hair is the most effective, those are good resources and so a series of problems.
3rd: When to do, I think most of the people working in the network are night owls, usually in the evening activities more, more quiet. But this disease does not mean that seoer are not working during the day, before we talked about, SEO is a can work day and night, as long as the site has the need, as long as the site can bring a certain chain and a certain amount of flow of practice is to work. SEO should be aware of the most frequent search engine activity time, in addition to a weight of the site, Baidu's performance is a "weekly song", that is, Baidu once a week ah a larger program adjustment, highlighting the webmaster last week on the site maintenance and optimization, the effect is very obvious.
All veteran are from the novice come over, no novice learning and experience is not able to master the real SEO technology, the following simple to say SEO novice site optimization is prone to misunderstanding part of the problem, that is, optimization error:
First: Site website, home page is missing/fall behind/included in the reduction of the site must be right, in fact, this can not be sweeping. Of course, first of all, to a more normalized means to optimize a website or in the exchange of links, will require sites site in the home page, but not on the home page is entirely to say that the site was down right, this is not necessarily, I have experienced some sites, site home page is not the first case, It's easy to deal with, is the link to the page more points home, add the weight of the first page, the first home only one, and the content page can have many, at the same time outside the connection also need to add anchor text link is the most appropriate, so adhere to the home page weight can be adjusted to get good results.
Second: SEO optimization outside the chain to determine everything, from the current optimization of some small team is not difficult to find, many are massive outside the chain of accumulation, the chain accumulation and weight can determine the ranking of the site, here explains, outside the chain for the emperor is definitely the right SEO theory, But not because of some special situation on the overall structure, domain name, keyword distribution, internal optimization, URL, site structure and other factors, but the importance of the chain to optimize the ranking of the only decisive.
Third: PR first, snapshots and included. Usually the above three indicators are the author's standard of Exchange links, for the general web site, the author will first query the above three indicators, PR, snapshots and sites included, PR, that is, PageRank, is a very good Google Web page technology, is weighing the weight of a Web page an important indicator, the higher the number, indicating the higher the PR. And the snapshot is Baidu technology, Baidu Spider crawl site content of the most direct embodiment, two is not the same search engine indicators, want to focus on optimizing Baidu rankings should be more value the content of the site, snapshots and included. and focus on Google optimization, it is more important to Google PR effect display.
Four: The higher the PR, the better the site rankings, this is also the wrong point of view, PR is not the only determinant of site rankings, so will not become the decision site Thepa Jiangnan elder brother's first element, the site ranked several basic points are: PR, snapshots, included, domain name, site structure, site optimization, Outside the station optimization and keyword strategy, and so a series of factors, is not the so-called PR higher, or a single thought that the higher the ranking will be better.
Four, the main keyword is optimized, ranking has, is the largest flow of the site, in fact, this is also the wrong point of view, a site's main key is the most direct optimization purposes, but must not ignore the long tail keyword, the main keyword is people search the largest word, but the long tail keyword although the search for less, But there can be a lot of different combinations, so that the framework of the key words are not necessarily less than the main key words, the flow and benefits are not necessarily better than the long tail keyword. Similarly, the website does not have any substance content, through some quick-profit means to do rank the website, cannot keep the user, will eventually lose the user.
Five, bidding must be a high-quality website, bidding is a kind of pay for Baidu behavior, is a certain fee for the rapid ranking of the method. For some enterprises and some laymen may not understand the secret, a single thought in front of the site must be good, the product must be good, and in fact not necessarily, SEO optimization of the natural ranking is Seoer spent a lot of human resources and energy to maintain the site rankings, And bidding is the site owner or enterprise by paying the way Baidu artificially intervened rankings, for more in line with the search engine design concept of SEO operations, natural rankings will get more traffic and user stickiness and long tail keyword ranking brought about by the actual benefits.
SEO knowledge is not complex, but tightly linked, today to write here, early detection of learning and operation of the misunderstanding can be early to find problems, so as to carry out more effective website optimization skills, so as to enhance their ability to optimize the site.
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