Website optimization should make full use of "around neglected" valuable keyword research data

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If you rely solely on tools for keyword research, it's easy to ignore your users. The tool is simply to find the most popular words and not to care whether or not the user really uses those words. One of the best ways to study keywords is to study the words that users use, and here are some simple research methods.

Collect information

This is the first step in keyword research, and you can find the words that users really use by following these paths.

Email communication

Every day you will be the user's email, some ask for help, some advisory services and so on. The words that users actually use will be found in email. Most companies have a form or email connection on the Web site, which is pooled in the CRM (Customer Relationship Management) system or directly to the owner's mailbox. It's not easy to generalize information from your Inbox, use a tabular system to submit the data to the database, and then send the information to the appropriate CRM or mailbox for further research.

Blog comments

If your site comes with a blog, you can import blog comments into a database. It's easy to export comments from a database. Most blog templates, which use phpMyAdmin in Control Panel, can export these comments.

Product evaluation

Many E-commerce sites allow users to evaluate a product. In general, these evaluations are very useful, however, the user's name for the product is often different from the product you have on the page. There are different ways to export comments from different systems, and you need to test how to save comments in your system.

Social review

In many other sites, users will evaluate your product, but there is no easy way to collect these evaluations. If you are using a social monitoring tool, it may be easier to derive evaluation data. If you do not use these tools, you can also use the Google monitoring tool. Set up a monitoring value for your brand, product, etc., and then put the emails in one place, and you can automatically send them to the database system for collection. Of course, you can also search for your brand name on Weibo or other social tools, and then copy the comments inside the file.

Forum

If your site has a forum, this is a good place for keyword research. In general, forum posts are more mobile than product reviews, making the forum a great place for keyword research, compared to the longer the content submitted by the blog.

If you are using a free forum system, you should export comments from your host control Panel, and instead, study how to export the data.

Data analysis

Now that you have a list of users using keywords, you need to analyze them, and there are two ways to extract keywords from the data.

Keyword Density Analyzer

The simplest way to analyze the data is to use the keyword Density Analyzer to import the user's words into the tool, and it will display the words and phrases most commonly used by users as new keywords. Because there is information that you don't want to use on the Internet, you can download a density analyzer that runs on your local computer to maintain the privacy of your users. In this case, the Textanz tool is a good choice.

AdWords Keyword Tool

Copy the list of keywords from the Keyword analyzer and paste it into the AdWords keyword tool, and you'll soon see the amount of search, competition, and CPC average for the user's words. Then you can decide whether it is worthwhile to pay for these words in search engines.

The AdWords keyword tool can also be used to crawl your site, which is another way to find new keywords. If you have forums, comments, blog submissions but no time to organize, you can use the AdWords keyword tool to grab the relevant pages to get the keyword advice. In addition, you can crawl social web sites to get keyword advice. Twitter (a foreign social networking and microblogging service site) does not allow search engines to crawl, and you have to find ways to break through the restrictions to capture tweets that have been posted on Twitter. You can use the Tweetscan tool to crawl and scan these crawled pages with Google keyword tools.

Another way to find out that users use keywords is to temporarily publish them online, and then use the AdWords keyword tool to grab the data for new keyword suggestions. Be careful of what is released temporarily, and do not release any personal information from the site where the spider can find it.

Summary

When you look for keywords from user data, you will not be able to guess what words users are using to find your product or evaluate your product, and users will give you a constant stream of information every day.

The first step in analyzing user terminology is to keep the words used by users in a structured document.

The second step is to analyse the information.

The third step is to put these words in your account and test the results.

However, if your users are not exchanging information or are not stored in an easily censored model, you will lose the opportunity to discover valuable keywords.

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