Website planning and Operation Free Strategy building expressed

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Website Planning and operation has a variety of methods and strategies, free strategy is one of the rare marketing tools. It has been said that free is often the most expensive, from the lines of words can see the meaning of the free strategy and strategic thinking.

We all know that businesses are not free for free, free is for the future more and higher fees. Look at how the Internet has changed over the years, and it's not hard to see the Dajian expressed of free strategy. First of all, the grand game of the charge of online games to free online games, it has become a new model of Chinese online operation of the pioneer. It turns out that this strategy is successful, free games let countless players into the world of online gaming, when there is a huge customer base, slowly on the high-end service charges, on this model to make a big pot full of money.

Another thing to say is a free trial product. When we browse the online mall, we will often see free to obtain the trial installed ads, as long as you leave an address, they will give you a trial. Many people have reservations about this kind of advertising, and there is the question: Do they really send? Not only is the product, even the postage is in vain. And there's something wrong with the delivery? In fact, there is no need to worry, they will send, and the quality is first-class. Why not? Because the business is to create a good product image is free to send, send the quality of the product is not a stone to hit their feet, not only the quality is good, but also more than you commonly used products or other similar products effect is better, otherwise how to let you create the desire to buy AH. When a pilot produces a first-time consumption, the free strategy succeeds, and the merchant can make a profit accordingly.

The Open-source program is also an example of a free policy application. If your program is doing well, the function is perfect, you want to gain benefits through it, but suffer from not to promote the way, free is an efficient promotion method. Of course, the free here does not mean that the program is all open source, but the basic use of the part of open source, the core part of the reservation. Through the open source of free means to attract a large number of users, and then by the user's Word-of-mouth spread, and constantly expand customer base, and then a part of the function to provide paid services, so as to achieve the purpose of profit.

Now even antivirus software has moved to a free field, it seems that the free strategy everywhere in the great divinity. In the long run, just use the free strategy well and it will bring you unexpected results.

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