Website planning and SEO

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Website planning and SEO

Hello everyone, I am the withered Maple leaf, oh habit, formerly called this name, now called the Wind and rain broken-hearted people, oh, fortunately here and everyone exchanges, today but August 8 is really a good day ah, from the Beijing Olympics countdown one anniversary, all over the country are celebrating and blessing, here I wish August 8, 2008 successful hosting the Olympic Games, In addition, today is also the beginning of the autumn of Shiber, from now on the weather will not be too hot. There is also today is Chinese men's Day (Father's Day), torch, hehe, I crap said less. Officially started.

In fact, I also belong to the comparison of the dishes of that kind, where I and you exchange the theme is the site planning and SEO, then we have heard a lot of SEO classes, SEO is also very familiar with, I am just a fish to swim.

So what do we do with our SEO? In fact, in the beginning of the site planning should be taken into account, a site highlighting the theme of what is the key keyword set which word or what words, how the site layout can be better by the search engine crawl, the site with which SEO technology to better highlight and so on.

All right
Now let's take an example to solve a problem
For example, we are now going to be a gateway station in the printing industry, then inside the column content set and our SEO is not contacted for the moment, because different industries, different positioning, and the opening of the column is not the same, the provision of services is not the same, we do not say this here.
OK
Know our station is a printing station, also clear our station provides the content and the service. If you are not clear please browse (http://www.cnpp86.com, hehe, this is just a case, do not as advertising)

Identify keywords
Directory structure
Layout of pages
The technology used to make the website
Domain Name Universal parsing
Further appropriate optimizations

1, to determine the key words and keyword settings
China's printing and packaging market has not yet a very clear keyword, but if you can (printing, printing presses, packaging plants, packaging machine) These words can be viewed from a segmented market and some potential users.
Now we can see through the title and mate tags inside the keyword is very many, and is around the printed packaging of these two words unfold.
And everyone also saw the title inside the first is "China's printing and Packaging market official website" As for why Add "official website" These four words I will be here to sell suspense oh, we are free to search Baidu in China's printing and packaging market, we ranked second, and search China's printing and packaging market, the official website, Is the first, that is the truth.

So when choosing these keywords, we can not choose and stack, in the beginning of the July, we all know that the movement of Baidu, may not affect everyone, but for me is a very bad news, I included in Baidu page from the original thousands of suddenly changed more than 200, This is a serious right to reduce the problem, what the problem is, may be my keyword settings, you can see in the top left corner of the site has a scrolling bulletin board, at that time I entered a post here, the contents of the announcement are as follows:
printing, printing presses, printing websites, online printing, packaging plants, packaging equipment
This website keywords: wait here all do not write, everybody knows inside of thing.

Since I released this bulletin in late June, it may have created key piling up, and the use of keywords should pay attention to distribution.

2, directory structure
The directory structure mentioned here is to be noted in the design, clear and short directory structure and the naming of the specification is not only conducive to user experience and web site dissemination, but also the embodiment of search engine friendly.
These issues were considered in the design of China's printing and packaging market, but the considerations were not very thoughtful,
The site of all ASP files, are sites to the directory, because the content is not very much. Actually put each column in a directory is also very good thing, very convenient management page. But here are placed to the directory, then in order to facilitate the management of these pages, we used in the name of the same, such as: Information two level page for Zx-index, information level three list page for zx-list, information level four detailed page for Zx-view. This is also a very good method, but the drawbacks appear, here is the pinyin is English, the user's sense of friendliness and search engine friendly feeling will be able to worry about. At this time if change to news-list is very good, or print-news-list this embodies the keyword everywhere, hehe.

So here's a problem.
Some people may get used to the link "-", but some people may be used to underline "_", then these two situations are very different, take Google as an example:
Print-news-list Print News list
Print_news_list printnewslist
This is the difference between the two, should be noted when used.

3, Cloth layout
As we all know, in the design of the page The search engine is most concerned about the position from top to bottom from left to right in one order.
Then we are in the design of this site to consider the main content of a news to the right, while we can also refer to the big sites such as 163.QQ, their news is such a layout, no doubt this is a very reasonable layout way.

4, the production of the site used technical advice to convert the page into a static page, because search engine like this thing. So for many stations are developed using ASP or other dynamic language.
Because most of the search engine spider program can not read the symbol "? "or" = "and so on. This means that dynamic Web pages are difficult to retrieve, and the opportunity to be found by the user is greatly reduced, not to say cannot be retrieved, of course, may be found, we can solve this problem by linking.

For ASP or other dynamic pages, it can be said that as long as you can avoid the symbol problem in the URL, it can be a good solution.

However, it is still recommended to generate static pages, adhere to the "static and dynamic combination, to quiet braking"

5, Domain name 6, pan-resolution
We do is a business of the big stations, then provide customers with a corporate Member management center, but also generated a business member name at the beginning of the two-level domain name, for this technology we may be very understanding.
Then he has a very big role in our SEO.
Can be better crawled by search engines
At the same time generated two-level domain name of the site's title is not the same, we can borrow the name of the company to better search our station. For example: In Baidu and Google search "Zhengzhou Mao printing Factory" Our stations are ranked second.
Of course, this method is very effective, but it can not be used in order to avoid being lowered right to deal with.

7, further optimize the site's specific content

At this point we are referring to the website title (title), Keywords (Keywords) and description (description)
I'm not going to tell you what these things do.
What I want to say here is that in order to better be discovered by the search engine or get more concrete and more real content, we can divide the column to set different title (title), keyword (Keywords) and description (description)

As
Our printing column can be set to
Title: China Printing and Packaging market official website printing online printing and printing business
The keyword only starts with the word print.
Description and keywords say almost all right, as long as it is around the printing
This is just one of my thoughts, I have not had time to do this aspect of the changes, as to how the effect, may be experts know, after all I have not done I do not know.

There is also the alt must remember to add, although some people think it is a cheat, but I think that is not the case, I can add alt to the picture, because this is the search engine for image search more advantages. ALT attribute to super chain you do not add to see yourself, plus all the same.

All right
I am so much chatter today, the master only is passing by, oh, for SEO is a involved in a lot of technology, I just involved a little bit, to help everyone in the site planning and production of a thing, useful everyone to see.
Finally said on a sentence, limit my level is limited, immaterial, also please criticize, thank the famous webmaster Group 17770150 King and your administrator gave me this opportunity. Thank you!
Cloud Small Fly
2007-8-8

From: Webmaster communication and mutual aid group 17770150