Website promotion is a system core project

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Recommended this article in the Network marketing practice is often encountered such a phenomenon: when the site visits are not high to consider the promotion, even after the implementation of all conventional web site promotion means still did not achieve significant results. Are these website promotion means own problem, or the application of improper operation caused? The author's experience is that, on the surface, most of the reason lies in the use of Web site promotion method is unreasonable, but from the deep analysis, it is because of the lack of systematic understanding of the promotion of the website, and did not properly handle the website to promote the system involved in the related issues, For example, the website structure design flaw to the search engine promotion way will have the very big influence, therefore the same promotion way has the different effect to the different website.

Zhao's view is: Website promotion is a system core project, not only some website promotion method simple replication and application. This article from the website promotion and the website promotion difference, the website promotion effect influence factor, the website promotion function and so on aspect to explain the website promotion system, and will continue to discuss in the next article the website promotion systematic thought to the network marketing enlightenment.

Website promotion is not only the promotion of Web site

Website promotion System One of manifestation is, the website promotion should not only pay attention to the homepage promotion, but must pay attention to the overall promotion effect. The term "web site promotion" was often seen in internet marketing articles earlier in the 2000. Mainly used to explain the importance of the site after the completion of the promotion, this word is emphasized that more people to remember the Web site, this kind of thinking in the year should be correct, although now can not say completely wrong, But clearly does not reflect the full meaning of website promotion. Because the purpose of website promotion is not to let users remember the Web site, but to obtain more potential users, until the ultimate goal of increasing corporate earnings. In fact, the user can remember a Web site is not the site to promote the focus of attention, because the use of search engines, even if you do not know the Web site can also be searched through keywords and other ways to obtain information on the site, it is because of this reason, many users are not first to a site's homepage It is likely that more than 80% of the users will go directly to the Site content page to browse the information, and not necessarily to the site homepage. This shows that in the website promotion, the website propaganda is important, but each page content is equally important, namely needs to pay attention to the website the overall promotion effect.

The influence factor of website promotion effect is various

On the impact of website construction on Network marketing effect, in particular, the impact of the basic elements of the site, such as the site structure, function, content, and so on, the impact of these site elements on the promotion of two aspects: on the one hand is the user can easily access information, if the information hidden in too deep level is difficult to be found by users, Even the site can not download for a long time, will affect the effect of the promotion, on the other hand, is the site construction of the search engine impact, because the search engine access to information is one of the main channels for users to understand the site, if the site design is not reasonable (that is, the site search engine optimization Or the lack of effective content will affect the user through the search engine access to information, which will lose a lot of users to find the opportunity, nature will affect the effect of web site promotion. Even if the basic elements of the site design is reasonable, if the site is not properly promoted, the same can not achieve the ideal promotion effect. It can be seen that in the formulation of web site promotion strategy, we must take into account the possible impact of various factors.

The website promotion also must consider the external environment factor

The reason why the website needs to be promoted is also due to the industry environmental factors, the same industry has too many to compete for a limited number of potential users. Take the search engine promotion strategy as an example, each enterprise/website wants its own information to appear in the search structure in front of the position, because if not in the top 30 search results of the site information, it means that the user can hardly be found, Therefore, the search engine retrieval results ranked position for many enterprises network marketing is one of the important tasks. In the popular search engine promotion method, one is based on the natural search results ranking search engine optimization, the other is through the purchase of search engine keyword ads to obtain the visibility in the search results (such as Baidu bidding rankings and Google AdWords). The intensification of competition has posed a new challenge to the enterprise's search engine promotion strategy: if you expect to achieve a significant result in a simple way, you can usually only old pay higher bid advertising fees to get the top advantage, which is not suitable for every enterprise, and When many websites have adopted high investment to compete for good advertising position, the overall marketing cost will obviously rise, the advantages of low cost of network marketing also lost significance. Therefore, in the fierce competition in the context of the development of Web site promotion strategy, we can not but consider more environmental factors, only beyond competitors, website promotion to gain a clear advantage.

The role of website promotion is expressed in many aspects

Website promotion is still considered to be one of the eight basic functions of network marketing, and it is believed that website promotion is the foundation of net marketing achievement, and the effect of website promotion should be achieved in many aspects, such as the increase of website traffic, the growth of the direct sales, the promotion of the Network brand, the increase of The role of web site promotion in a number of aspects is also the site to promote a systematic performance, this feature shows that in the use of website promotion, if only the purpose of positioning in the growth of web site traffic, sometimes can cause invalid access to increase, waste a limited user resources, and even affect the user's trust, In this respect there are many examples, especially for some network companies, the one-sided pursuit of Web site access, and the lack of access to the amount of resources into the ability to return, so that the promotion of the website has become ultimately meaningless. In addition, even if the site has a certain amount of traffic, but in order to maintain the brand image of the leader, or in order to further access to new users, it is still necessary to continue to promote.

In short, Zhao that the real effectiveness of the site to promote not only a few search engines, do a few exchange links, registered network real name/Universal Web site, or buy a few keyword search engine advertising so simple, these common promotional methods is the basic means of website promotion, but does not mean that the site to promote the whole More does not represent the completion of these basic work on the site to promote the task, but to take into account a variety of related factors, according to the internal resource conditions and external business environment to develop targeted Web site promotion strategy, and the site to promote all aspects of the development of various stages of effective control and management.