Website Promotion Optimization Foundation solution

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

People often say: there is a dream, do everything is passionate. If you are willing, you will succeed in everything you do.

Once, because of the dream, lost. Because of dreams, we give up. Because of the dream, we have been reborn.

In the competitive Internet industry, from the grassroots to success, they pay more than we, they start for the dream, adhere to and not give up.

Have a goal, have a direction, even fall, climb up, continue to move forward. In this way, our internet life will have more memories, more luster. ------------quote A few words from the Altar of Dreams

I. Space issues

1, the site to use Hong Kong company, the instability of the space can easily lead to site access instability, spiders do not like to visit the unstable site, is not to say that Hong Kong is not good, but unstable factors may lead to unfavorable site optimization. Stationmaster may consider to change the domestic stable space

2. Check service stability. Webmaster can test their website, see the site included in a day of audit will fall unstable, and then to see the server state, whether it is because the server instability, resulting in the site is not stable, not because of the server's hardware problems of the site included. The long-term instability of the Web server will cause the site to be K.

II. the structure of the website

1, the homepage can use the H tag, H1 label generally recommended to use to the logo, logo is the site's brand and image, open the site directly to see the logo, the HI Tag code in the logo, can also increase the weight of the keyword in the logo.

2, the website uses the dynamic URL address, the suggestion website uses the static address, uses the static access page in addition to the visit speed, moreover speeds up the search engine's collection, moreover the static page does not have any security hidden danger, does not have any exploitable loophole.

3, the site top navigation bar keyword anchor text connection, are linked to/#首页的地址, such links are completely meaningless, you can modify the link to the corresponding pages of keywords, do not link to the home page, spiders crawl and user experience degree is not the best way.

4, the internal structure of the site has serious problems, a lot of information on the site is linked to the same page. such as/sell this page, whether navigation or "buyer's Guide", "seller entrance" and so on, are linked to the same page/sell/#. Such mistakes in the internal construction, can only make the site become garbage cheating optimization imperfect, user experience is not high link site.

5, the homepage calls the label, uses is the dynamic address, proposed to change the label address to the standard address, lest the different address by the search engine duplicate collects, causes the duplicate content.

6, the site uses the picture display, the spider has not enough to the picture recognition ability, proposed to the picture optimization to add the ALT attribute, does not need to accumulate the keyword, can reflect the picture the content can, facilitates the user to retrieve the content.

7, you can specify the size of the picture, reduce the Web page rendering, speed up the site's access speed.

8, the site of the page plate called a lot of the content is last year, or longer, such content for spiders is not new, while the user experience is not high, the proposed site home page needs to call the latest content of the new content to improve spiders, but also improve the user experience.

9, the Site page set "prev, next" navigation, such navigation should be set to the bottom of the page content of the site, Spiders crawl the page from the top down, navigation placed in the content above, the spider will be scattered part of the navigation to other pages crawl, so easy to cause this page can not be fully crawled, navigation settings must not be less, but also lil place.

10, the website frame label, detects the website to use the Frame/iframe label, will cause the Baidu spider crawl difficulty. Do not use this label as much as possible during site optimization.

11, the site used JS code, in order to speed up the site's access speed, JS code can be placed at the end of the page, you can speed up the opening of the Site page. can also be able to fit together the JS code are written together, and then compressed JS

12, the site used CSS code, in order to speed up the site's access speed, you can put together the CS code are written together, and then compressed CS, you can speed up the opening of the Site page.

13, add product description, the current site operation of the biggest drawback is that the page can not be included, this site inside the module is the product + jump out of the purchase + related comments + related products, such a model so that the page has too many export links, scatter spiders on the weight of this page, spiders into the crawl after the content and directly jump out. To improve the spiders crawl, in the page to add product description, product performance, product use and display, you can refer to Taobao product content module.

14, add inside the page navigation, the current page does not have complete navigation settings, in addition to a number of related products export links, no bread crumbs navigation settings, you can set breadcrumbs navigation, reduce the spider from the home page to the depth of the click, increase the spider on the site crawl.

15, the site home navigation is not clear, enter this site, the first feeling to the user is the navigation is more chaotic, a short period of time can not find the products they want, and the home page on the product display too much, but also is the image of the display method, the slow loading of the site, not only affect spiders crawl, but also affect user experience

16, the website lacks the website map, wants to enhance the website the collection and the user experience, the website map is indispensable, the proposal makes the website map, the Sitemap may help the search engine to improve the crawl strategy, the search engine can better crawl the website.

III. Basic keyword Setup issues

1, the homepage appears the keyword "xx" or "XX" and so on the key words, may anchor the text link to the homepage, adds the keyword in the homepage the weight value, tells the spider Web station to optimize the main keyword.

2, the site title, keyword, description is not very perfect, especially the title and description of the page, can not meet the search engine optimization, the proposed site to the title of the redesign. Inside page Title principle: article content title + Category List Title + website Big Title

3, the site at the bottom of the copyright page, there are keywords "XXXX" keyword accumulation of the phenomenon, the accumulation of keywords will be spiders think is cheating phenomenon, optimization will only be caused by spiders punishment.

4, the site within the chain construction of the wrong approach, the same content page, there are different keywords anchor text linked to the same page, so that the spider can not be other people in the end that keyword is the main keyword. Anchor text within the chain of the construction of a page should not be too much to avoid the accumulation of key words cheating, optimization over the phenomenon.

5, does not need to accumulate the keyword in the picture alt, causes the optimization to be excessive.

6, site optimization of the major page keywords density is high, malicious accumulation of keywords easily lead to spiders think cheating, especially the keyword "XXX" density reached more than 8%, the proposed reduction of the density of keywords, the new station is not easy to accumulate a large number of keywords.

7, the website title, description has very obvious keyword accumulation phenomenon, the website keyword cannot be the first page, may with the keyword high density, has the optimization excessive phenomenon to have the relation, proposed the stationmaster to the key word afresh to carry on the layout.

8, the keyword layout, for the new station, home layout 8 keywords, the site itself, the weight of the low, layout so many keywords, is no doubt the weight of decentralized sites, but also can not improve the ranking of keywords, we suggest to select several important keywords, in the home page layout, not more than 3. Wait until the weight of the site to increase the addition of other keywords.

9, home layout, the main keyword selection, can be in the home page 2-3 Times, the website of the "Company profile" when the keyword, add thick anchor text linked to the home page, link section can be layout once;

Iv. website Content Issues

1, the website user publishes the supply information content to be very few, this may be caused by the site can not be included in the integrity of the important reasons for the user published information on the content of the word limit, improve the quality of information released, can also open manual audit, the quality of too low information can be audited, reduce the production of garbage content.

2, the site has opened the plate, it is necessary to adhere to the operation, content construction is indispensable, if the cancellation has been established plate, the site may produce dead links, resulting in spiders can not continue to crawl in the site. At the same time will also lead to a part of the site traffic loss.

3, the Site page title optimization has a big problem for the Internal Page title Optimization principle: article content page title + site title. Site page Title Optimization method: Site content page title + site title. As follows: 30t24 station hydraulic CNC Turret Punch Press _ punching _ punch _ Punch Supply _ Punch a net. Suggestions can be modified to: 30t24 Station hydraulic CNC Turret Punch Press _ Punch a net.

4, the Site product page is very important, the site needs to have more products included in the page, improve the collection method is to establish a network of internal chain structure. Improve the optimization of the product page, the webmaster needs to detail the product page, the description of the content can not copy and paste other sites, the best is to be able to original product parameter information, not only for the search engine is necessary, but also to improve the user experience.

5, the most important enterprise website should be included in the product page. At present, this site products included in the page is very little, open the site can be seen within the product page is only the product picture composition, a single picture does not meet the needs of spiders, while the user experience is also very poor. By the history of the site records can be seen, the site keyword ranking home, the site's traffic sources are very few, some of the reasons may be due to the user experience is not high.

6, increase the frequency of the site update. The update frequency of the website is relatively low, site optimization is a long-term work, is not such as the site was k to optimize, spiders to the site is also a certain frequency of crawling, the site is not updated for a long time, spiders can not crawl content, and will not continue to stay in the site crawl, then you update the site to attract spiders will be difficult.

7, reduce the content of Web site duplication. The original content of the site is difficult to find, the webmaster in order to update the site, will repeatedly write some content, spiders to crawl the site, will be included in the updated content, wait until spiders retrieve the database, will delete some duplicate content, reduce the volume of data volume. Then the site will encounter the phenomenon of instability. Therefore, the site to avoid duplication of content, reduce the collection of content.

8, the website text content is too few, the main content of the website is the picture, the inside page also is the picture mainly, did not add any text introduction, such website spider is very difficult to crawl, the marketing type website department is suitable uses the excessive picture. Recommended website for revision, the layout of the page to be redesigned, add some text narration. You can refer to similar websites for modification.

V. Internal ISSUES

1, the homepage enters the channel "more" the label, with the channel navigation same link to the channel list page, such label navigation easily disperses the spider the weight, proposed "more" the Anchor text link uses nofollow to shield.

2, the site within the chain is not perfect, in addition to the relevant articles recommended, basically do not see other anchor text links, the site within the page of the natural occurrence of keywords can anchor text link to the home page, so that the site within the chain construction into a network structure. Content page keyword anchor text do not optimize excessive, avoid using a page with different keywords, anchor text linked to the same page. A page anchor text link not more than 3, optimization will also cause the site to be down right.

3, the site chain building: In the pages of the article mentioned other pages, you can use the anchor text directly in the form of the chain, you can not use a pure URL form of the chain, the relevance of a small content, there is no need to set up the chain, website optimization not only to take into account the spiders crawl, but also to consider the The relevance of the content of the chain, spiders crawl is also not force.

4, site anchor text navigation set a lot of, the webmaster to check the anchor text, do not appear the same anchor text link is a different page, easily lead to spiders can not distinguish the keywords of the site, also not conducive to user experience.

5, reduce the internal page of the export link. To take into account the user and spider experience, inside the page added too many export links, scatter the weight of spiders, spiders encounter a link to crawl out of the crawl, increase the spider's crawl workload, it is easy to cause the spider jumped out.

6, the home page has a lot of anchor text keyword links to the inner pages, such as anchor text keyword link easy to lead to low home page weight, home weight scattered more. Recommendations within the page must have a keyword link to the home page, improve the weight of the first page to improve the overall weight of the site.

7, Site dead link check found that home has a large number of dead links, webmaster to the site dead link processing, a site exists dead link is not what good, first of all a site if there are a large number of dead links, will greatly damage the overall image of the site, and the search engine spider is through links to crawl search, If too many links can not reach, not only the number of pages will be reduced, and your site in the search engine weight will be greatly reduced.

Vi. Links

1, the site links have xxx links, but one-way outbound links to the xxx, one-way outbound links easily lead to loss of weight of the site, webmasters should be often to the site to detect, lest be friends chain each other to withdraw the chain, resulting in the site was down right.

2, site links, the occurrence of the keyword "XXXX" link to the domain name without www, the site in the optimization process to standardize the Web site, so that different forms of links are search engines crawl, the weight of decentralized sites.

3, check links, this site currently has xx outbound friends chain, check friends chain site will find that some of the site snapshot date is not new, included and not enough chain, the site's Baidu weight value and PR value are not very high. Links to the operation of the site will also affect the operation of the site, friendship links to quality rather than quantity, as far as possible to find high quality friends chain, industry-related friends chain, improve the weight of friends chain transfer.

Vii. External chain issues

1, site construction Station x more than a month, Baidu included outside the chain XX article, for the new station outside the chain construction is not easy to increase too much in a short time, but also to be able to maintain a chain of construction, recommend to the site to do some high-quality outside the chain, such as soft outside the chain, the relevant industry business-to-business platform outside the chain, the third party blog outside the chain, the nature Baidu's own platform outside the chain. The new station to avoid a large number of additional forum signature outside the chain, Baidu official has been such a chain of outside the form of the link outside the chain. , outside the chain is also a search engine to judge the weight of one of the standards, to the site can have a very good weight, high-quality outside the chain construction is indispensable.

2, outside the chain optimization improvement: New station Taboo is outside the chain in a short period of time to increase too much, in order to better optimize the site, outside the chain of work needs to adhere to long-term. The form of the external chain of the site should be more, not too single, the industry's relevance to be big, the new station in the search engine platform to do outside the chain, the weight is relatively high, is to do outside the chain is more difficult, the webmaster to want to be able to improve the ranking of the site as soon as possible, improve the flow rate of conversion, again difficult or insist to do. qq:361466258

Viii. Snapshot Issues

1, the site snapshot date is not the latest, the site should have a regular update site content, to do high-quality outside the chain of construction, to attract spiders to the site to crawl content.

2, the snapshot date is not the latest, the site included a small number of snapshots date does not represent the weight of the site, but Baidu's index of the site, Baidu will be included in the site of multiple pages for archiving, in the appropriate time to give the most suitable for the user experience snapshot date. Improve the site user experience, increase the homepage of the site update, snapshot date and will be updated frequently.

3, the site snapshot date is not updated, webmaster first check the site log, see whether spiders to crawl every day, if the spider to the site crawl every day, but the snapshot or not update, recommend to the home page to add some high-quality content, the frequency of the update site content to improve the quality of the spider on the page, and then promote the site snapshot update

IX. Revision Issues

1, after the revision of 301 redirect, the website after the revision, and did not redirect the old URL to the new Web site, caused by Baidu included the old web site, became a dead link, a long time dead link is easy to cause spiders to the site punishment. At the same time the site does not have 3W URL is not directed to the address with 3W, the site is mainly optimized with 3W URL, In order not to disperse the weight of the site, you can not take 3W URL 301 Redirect to the site with 3W. (recommended to use Baidu launched the website Revision tool)

X. New station issues

1, the new station operation, the key word ranking is also normal phenomenon, the webmaster do not worry, but also in accordance with the site's optimization steps to continue to do a good job of the site's content construction, outside the chain to build a regular increase. But also do not because of being down right, to increase the intensity of optimization, so as to avoid excessive optimization, by the search engine penalty is not good.

Xi. Summary

The above points may not be able to optimize the site to do a very perfect, collected just to give the general webmaster do the following reference.

The article author: The Stupid Bird first flies reprint please indicate qq:361466258 together exchanges, the common promotion