Website promotion skills commonly used to promote summary

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Website as our school enrollment, employment outside an important window. In order to provide the use efficiency of the website, make full use of the network resources, need to optimize the website and the promotion of big intensity.

PS: The following is based on the actual situation of the cooking school, the plan is to promote the principle is the same. We can analogy! Technology Limited, only for reference!!

1, search engine promotion

Our school is mainly through the bidding for search engine promotion, so we need to bid keyword settings, keyword site title, keyword Web page description to amend. can provide the right amount of title and second element in the corresponding keyword density, make it more effective to click the user into our enrollment object. Natural ranking promotion, this hope can be optimized through the above site, the effect can be a qualitative leap.

2, information dissemination and promotion

Mainly aimed at the actual situation of our school enrollment, the potential users to accumulate groups targeted the release of the relevant information of our school (with my school site links, contact telephone number, QQ number of articles). Publishing area: Forum, QQ Group, blog, Cooking industry website, education website, SNS Community, forum class can be signed in the signature of our school in Sichuan New Oriental Cooking School, users can visit our site directly. Soft Wen, we can post in some large web site bar, such as Baidu Stick, QQ Bar, Sogou Bar, as well as Tianya forum and other large communities. If the impact, it will give our site more than n free flow.

3, Baidu know, Baidu Encyclopedia promotion

These two promotional projects require a higher technical level. Because Baidu now to these two services, took the artificial audit system. Through 2 years in these two business promotion, has accumulated some experience which can pass the examination smoothly. For example, for Baidu to know, we can find friends from different places to cross questions and answers. Of course, the content of the questions and answers are provided by ourselves, the surface looks like this is a formal Baidu know the answer to the question. After the smooth passage, Baidu know the weight of the natural high, so the search engine's natural ranking has an absolute advantage, so that the increase in the flow of our website can also improve the credibility of our school. Baidu Encyclopedia, we can cook this industry from a variety of characteristics of the cuisine, each dish can be set up a Baidu entry. For example, "Sichuan cuisine," if the term is not created, then we create, and finally add reference to the end of the entry, you can refer to reference materials. Resources, you can add our school's web site. To make it, Baidu users check the entry, it can be guided by reference to enter our site. In this way, we can bring traffic to our website, but also bring out the chain (improve the main website PR), more importantly, we can improve the authority of our school in the cooking industry.

4, picture Promotion

Image promotion, most of the application to the image site. However, we can use this promotion in the culinary industry. General Promotion Method: Add the method of cooking at the same time, add a variety of dishes pictures, add pictures when the picture in the description of the title of the content and the title of our site. So that, users through the Baidu image search pictures, find our website upload pictures, you can enter our website. Let the user to our Sichuan New Oriental Culinary School to further understand, improve our school word-of-mouth effect.

5, video Promotion

Video promotion methods more mature, because now the major video site visits have accounted for more than 30% of the number of Internet users in the proportion. The basic method is that we provide video (through video editing software, for video to add our school contact information), in Youku, potatoes, i le, Sina, Ku6 and other video sites on the registration account, free upload our video. Upload the video at the same time, the same can be the title of the video, as well as the description of the video Search engine optimization with our school's website and contact details. (Note: Several major video sites in the major search engine weights are quite high, so through them to promote our school video will play a very good effect. )

6. Links

High-quality website links from the site optimization and promotion, the two-pronged effect. First of all, high-quality links can guide the search engine spider high frequency visit our site, so that the rapid collection of our website page, improve the weight of our site. Furthermore, it can bring some high quality traffic, that is to say, visitors are very targeted to visit our website. Finally, the high quality links to the site PR value increase, play a decisive role in improving. PR has been further improved, our site in Google keyword weight of the natural increase, so that our school brings a lot of free promotional flow.

7, the net picks the promotion

At present, this promotion method in the popularization of applications is not much. Of course, first for the strong, before I operate the website through the website promotion, played a very good effect. Often new things, there will be greater development space and potential. The specific operation method: First, chooses a high weight net to pick the website to be able to guarantee each big search engine the first time can include us to add the net to pick the content. After selecting, download the Web site provided by the net to add the registry file. Click to register, you can easily put all the pages of our site all add to the net pick. In this way, the major search engines, users in search engines, search for our school-related keywords, the net excerpt into the article may be ranked in front of other sites. In this way, users can also be picked up through Renren to our website.

Summary, the site's promotional methods dazzling. All is to see how to actually operate, as long as can operate well any kind of promotion method can bring certain effect. Of course, the combination of various promotional methods, make full use of their own experience and resources, can greatly improve the effectiveness of network promotion.

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