Website revision attention points

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Website revision for a better user experience, improve the conversion rate of the site to seek greater development of the site. As a seoer, first consider:

1, the overall site after the revision of how to increase viscosity;

2, the existing flow, search engine rankings, keyword traffic will not be affected. How to the impact of the revision to the minimum, the following seoer after the analysis of the next revision should pay attention to the main points:

I. Website design

Website revision primary Consideration website design how to do more beautiful, more practical, more convenient, according to the actual situation of the site, summed up the user opinion, brainstorming, refinement, strive to do the site is good, not afraid of trouble, the site is for the vast number of users, not to do for themselves, improve the quality of the site.

II. website Construction

Website revision is usually used to affect the structure of the site and the original content, as far as possible to maintain the original content and structure, to pay attention to the following 2 points.

1, the original structure and content is the search engine spiders crawl The old road, if you can not find the previous information, the weight of the site is reduced, heavy web site by the search engine processing;

2, the original content may have been collected by the user, when the user in the lookup, found that the content has disappeared, will greatly reduce the trust of the site.

3, if the structure and content must be modified, it is recommended to use 404 or domain name 301 turn, do not let users and search engine spider topological.

Third, the revision promotion

1, in the relevant industries to exchange links, and further improve the site reverse link;

2, if the new column after the revision, to fill enough content data, so that users and search spiders can be attracted;

3, after the revised site map sitemap XML, HTML, RSS format, convenient for the new structure as soon as possible to adapt to the spider, the analysis of new crawling rules;

4, the search engine on the revised page will not be released as soon as possible, to have an audit period, patience, often add new content, so that the site more dynamic.

Iv. Late observation

After the revision, the test period put into use, pay attention to the following points:

1. Whether the navigation bar is reasonable, the user needs of the website, the user experience depth research;

2, the revision of the site as a whole diagnosis, analysis, to see what is more practical, which need to improve, which can be traction flow;

3, strengthen communication with users, exchange after the revision of the functions and columns of what views, learn from experience, modify deficiencies, to ensure that the maximum meet the needs of all users.

Author: seoer Xi yuan site: http://www.noseo.org.cn/

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