Website revision is also the premise of website operation

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From the running Website management site, every 2 years of the site revision, is necessary, but the site change class also need skills!

See a lot of Web site Revision planning scheme, found that most of the site in the revision time, focus on the site's design, function, content management system input, but neglected to have the flow of the maintenance, as for search engine visibility, almost no this concept.

Website revision, how to change? If only a slight change in design, function and column, these are very simple, technically not much difficulty. Just for the development of the site itself, not much of a role, especially the existence of a very serious search engine unfriendly problems of the site, there is no targeted revision, the equivalent of only to the site to change a shell, the symptoms are not the root causes. I am in the blog "When the development of the site encounter bottlenecks to do?" Has mentioned that the site encountered development bottlenecks, is the need for revision or reconstruction of the problem. Whether it is a facelift or a reconstruction, you need to first analyze the diagnosis, to find out the problem is the effective optimization of the revision, rather than blindly to rebuild the new website. In fact, if the site is not a serious problem, after the site optimization, can achieve better development.

For many of the domestic site has not been optimized, the site revision equivalent to two times the site reconstruction. For the revision of the plan, for the success of the revision plays a vital role. Website revision plan, not only to cover the front design, function module design, column design, database design, teamwork and other links, but also need to integrate the idea of search engine optimization in the inside. Make the website system perfect at the same time, increase the user friendliness and search engine friendly degree.

The following is for the website revision may encounter several situations as well as the suggestion, only does the reference:

One, the website revision chooses what Content Management system (CMS)

Now most sites have a background management system (CMS), which can save a lot of time to edit the article, can make maintenance and management simplification. Even if it is a website without CMS, it is extremely easy to add CMS. A good CMS is not only required to manage and maintain the existing site content, but also flexibility and scalability, can help you to build a better website.

CMS can help us to better maintain and manage the site, but for now, most CMS is lack of search engine friendliness, difficult to adapt to search engine rules.

Evaluation of a CMS search engine friendliness, you can use the following points to evaluate: When you edit and submit the Web page, whether through the CMS for the page to set up a separate title and, through the CMS generated Web page URL is a search engine friendly (such as URL has done static processing), Whether you can change the way you edit content, such as through text editing and editing in Code view, whether you can add links to text content, and if the navigation structure set up for your product is friendly to search engines 、、、、、、 if you care about the location of your site in the search results page, these are important.

Ii. Change Management System (CMS) needs to be addressed

Management System (CMS) after the revision, filename and directory changes, Web page URL suffix may change from. html to. asp and. PHP, and so on, although the content is still the previous content, but it is a different new page.

The main problem: the old site has been indexed by search engines, has a higher PR value, and in search engine results page has a good performance. After the revision, the old Web page will disappear from the search engine, and then disappear is the existing high-quality traffic. Instead of the old pages of the new page needs to be indexed by the search engine, and from the PR value of 0 start.

If you choose not to delete the old page, so that it hangs with the new Web page at the same time, then your site will face the status of copying the page, which is punished by the search engine.

Solution: Let the search engine know that your old page has changed to another new page, that is, set 301 Permanent redirect page, tell the search engine the current page is no longer used, and permanently point it to replace the page. Then, the previous link breadth of the old page and the PR value will gradually transfer to the new page.

The way to set up 301 pages is as follows: in the UNIX operating environment, the redirection code is placed in the file htaccess, for example, before your revision index.htm to point to the Web page index.asp

In the MICROSOFTIIS environment, you need to open the Control Panel, select the Home directory, and then select the redirect URL.

Third, the website internal Navigation revision

In most cases, the site should be revised to take into account the site's internal navigation redesign. It is possible that the old site is using hyperlink text navigation, or static picture links to do navigation, now in order to make the site beautiful, using Flash or Java technology to make navigation menu with dynamic effects.

Any changes to the existing navigation structure may have an impact on the search engine. The reasons may be manifold: text-based navigation to the image based navigation, may potentially lose the original navigation of the key words to the internal page of the PR value to enhance the help, so that the internal pages in the search results page ranking lower; Java-made navigation, if not properly used, will artificially cause the search engine can not identify the content of navigation, based on flash navigation will make search engine spiders can not identify keywords and content.

Are these the mistakes of technology itself? You can use any method to make your site more beautiful and popular with users, as long as the use of appropriate, it can turn decadent into magic.

First, you have to make sure that you have made a complete site map, the map includes all the categories of your product and every part of the site, try to use your best keywords in navigation and site maps, but avoid adding hyperlinks to a large number of keywords, which can be suspected of cheating on the keyword.

Try to avoid using flash navigation, and if you use picture navigation, make sure you set the appropriate ALT attribute description text for each picture of the navigation menu. So the picture is no longer just a picture, can have descriptive text, you can point to the link to the page description, which can help search engine to understand the picture linked to the central theme of the page.

Iv. Changing the domain name

It is possible that we will encounter such a situation, for a variety of reasons, the need to change the domain name, then, how to retain the former faithful and stable customers and fixed visitors? How to increase the traffic of new domain names to the height of the old domain name in the short term becomes a thorny problem.

The solution is to use the new domain name while the old domain name is best kept online, until the new domain name has a certain amount of traffic. Of course, in keeping with the flow, you may encounter the consequences of copying pages, this requires the old domain name on the site content to delete, if the old domain name is also intended to use, we can for the old page to make 302 redirect page, so that the short-term transfer of the old domain name on the new domain name. If the old domain name is no longer intended to be used, you can set the 301 Permanent redirect page as seen earlier.

Need to explain, 301 for permanent redirection, Implementation 301, the new Web site completely inherit the old Web site, the old web site is equal to completely clear zero. 302 is a temporary redirect, the implementation of 302 after the old web site has no impact, but the new Web site will not have rankings. 301 redirect is the best way to search engine friendliness after changing the address of a Web page, as long as it is not temporarily moved, it is recommended to use 301来 as a referral.

Because 302 redirects have been used as a means of SEO cheating, the current search engine friendliness is poor. So to date, the search engine has the ability to handle 302 redirects with the best of Google. In other words, when the site uses the 302 redirect command to point other domain names to the primary domain, only Google will be the other domain name link scores into the main domain, while other search engines will only be linked to multiple domain name allocation, thereby weakening the main station link total. Since as a key factor in the ranking of the site of the number of the chain has been affected, the site rankings are also very natural things to reduce.

The website changes the design time to retain the previous optimization result

A company website decided to the front design revision, in the past they have asked the professional SEO company timed to optimize the site, the site's internal elements have reached the optimal search engine optimization. Website design revision process, the designer did not take into account the search engine optimization, so did not retain the original optimization effect.

Website revision end, the site search engine visibility significantly reduced, will eventually affect the site's traffic. The main reason is that in the new design, you may delete the Alt attribute of the picture when you change it, or you can delete the title of the existing page. The redesign of the Web page, some key words and links will be lost, and ultimately make the existing optimization effect greatly compromised.

If the site itself has been optimized, then, in the revision, must pay attention to the site before the optimization of the foundation to bring to the new site, if you have a professional team of SEO, it is best to have their participation in the site's revision, if the site in the revision of the time file name and structure of navigation has not changed, It is very easy to keep the original optimization of the premise, the realization of the design of the front desk revision. If you change the design at the same time, the file directory and structure of the site to make changes, so to return to the previous optimization effect is more difficult, of course, is not impossible, you need to put the existing site source files to optimize the company, let them help you restore search engine visibility, and 301 redirects to pages that have changed URLs.

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