Website Title 72 The role of variable analytic anchor text on website optimization

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The person who has contacted SEO estimates all understand the concept of anchor text, Baidu encyclopedia to anchor text definition is: Anchor text also known as anchor text link, hypertext link, English name is anchor text, anchor text is established text keyword and URL link relationship, anchor text code: <a href= URL link "> Text keyword </a>. Anchor text can be used as an evaluation of the content of the page where the anchor text resides. Believe that do SEO friends are aware of the anchor text on the importance of the site optimization, not too clear can Baidu, Wikipedia has a detailed description of its anchor text on the role of the site rankings and set principles.

Today 23 want to talk about anchor text on the Web site optimization of the alternative role, the so-called alternative, but is different from the general definition of the new rules, 23 in practice to find some strange, and you share

See the following 3 search screenshots:

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I believe we also see that tzfc120 this station in Baidu search different words can show matching different titles, and no description, this is why?

At the beginning of this is also very puzzled, and then carefully analyzed, there may be the following reasons:

1, tzfc120 This site from the beginning of December revision, due to the revision during the jump processing, and site title changes, did not write a description, spiders just crawled to the page. (wrote a robots, the revision period shielding the spider.) )

2, Anchor text: Search keyword "Taizhou Gynecology Department Hospital" show website title "Taizhou Gynecology Department Hospital", this is anchor text in function, before station outside station do anchor text link "Taizhou Gynecology Department Hospital" more.

3, Baidu According to search keywords of the user needs of automatic matching, we can do a test, search for "hao123" and "Home", the display is not the same title.

The above reasons are likely to cause the site title "72 Change", but I would like to believe that this is the role of anchor text affected. As we all know, the weight of the search engine is passed through the link. Search engine is not intelligent, he judge a website core content, and anchor text will be this so-called standard.

The last 23 has a little hint: how do we add anchor text to our target keyword? There is a very simple way to do is to do an anchor text link at the bottom of the site, the whole station form of the stroke text link. So whenever you add a page to the site, will give the target keyword to do an anchor text, but also in passing the weight of the keyword. The reason is simple: for example, the same word "medical network Marketing", if there are thousands of pages with "Medical Network Marketing" The word point to your blog home, then I believe that your station medical Network marketing This word does not want to rank all difficult.

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