Website topic page Optimization techniques for trademark registration stations

Source: Internet
Author: User

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Found in the search results, a variety of corporate web sites are basically through the home page to get keyword rankings, especially the trademark registration industry. But the title of the word is limited, we can insert the key words on that only a few, if not the site for the production of special topics, or SEO column creation, then doomed site keyword traffic is limited. Therefore, as an SEO must know how to use the site topics to get the long tail keyword rankings. So how to make a website project? In this paper, the author of the trademark registration station of the thematic optimization skills as an example, to analyze with you.

Website topic refers to the production of a website around a keyword to launch a topic report, recommended reading a page. The general website topic is different from the article page, the website topic is the content aggregation. There are related content introduction, and for the relevant content has a wealth of recommended reading, so the topic page General authoritative and professional are very high, in search engines are also easy to get a good ranking. About the production and optimization of website topics:

One, the website topic choice

A topic, generally can optimize 1 to 3 long tail keyword, can use participle and group word principle. For example, the topic of the author's website is the title of the trademark registration fee to how much money, can refer to the topic of the site production, then we can be divided into trademark registration fee, trademark registration how much money, trademark registration to how much money several long tail keywords. In the later promotion, can be aimed at these key words unfold. Note that the website Topic keyword Choice must be related to the homepage theme, such as trademark registration of the website, then it should be subdivided out of trademark registration related topics to the production of the website topic.

Second, the Content aggregation of website topic

A topic that must be focused. For example, a topic on the cost of trademark registration, then the topic should be aggregated in the site all the content of trademark registration fees. This can effectively improve the authority and focus of the topic, as well as the principle of home optimization, the topic as a stand-alone site to optimize.

Third, the website topic template production

In order to simplify the work of the website topic, we can make a website template that can be reused, but has independent of other directory structure.

Four, the establishment characteristic website special topic

If the conditions permit, you can create more complex web site topics, in the topic can include some of the topics related to hot topic recommendations, relevant information, the latest trends, or industry in the topic of some headlines and so on.

Five, inner chain and outer chain

In the site of the chain and outside the chain construction process, has been appropriate to build some of the professional pages of the anchor link to improve the weight of the page. Generally adhere to the construction of 50 links to the page, if the content is not bad, then the basic keywords can squeeze into the top 50, and then through a number of relatively high weight platform for the introduction of the topic of traffic, then the row to the home page is no problem.

In the user is supreme today, because the topic page aggregates the website related content aggregation, has the very high user experience degree, therefore, the search engine is very likes the topic type the page. But also can break through the site keyword ranking limitations, through more long tail keyword for the site to introduce more traffic. This article from Gongsunze Guangzhou Trademark Registration company Http://www.sbzcw.net Reprint please retain the copyright link.

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