Wedding Marketing New mode: whole Network Marketing

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Nowadays, a variety of wedding forms are appearing frequently, and more and more young people are accepting these new forms of wedding, such as the Low-carbon wedding recently advocated. Wedding industry Market potential is huge, so more and more wedding companies springing up everywhere, every year there are countless wedding companies down, but every year there will be more wedding companies stand up, wedding industry is not romantic, lack of innovation, a lonely pain.

Emerging wedding companies continue to pour into the market, leading to increased competition in the industry, how to survive in this harsh environment, how to make their company rapid development and growth, is a lot of wedding company bosses need to think about the problem. Here, I discuss with you the new marketing model of wedding company: The entire network marketing, from the wedding company's internal business management, to the external network platform for the establishment and promotion, to create one-stop marketing service system, from within to outside, the two-pronged, will be conducive to the unbeaten, to achieve greater development.

First, strengthen the wedding company internal management

At present, the world has a lot of wedding enterprise management software, such software use, can greatly improve the wedding company's internal management level. For example, some management software can provide: reception, information pictures and video display, order management and not signed tracking, dispatch management and tracking, member management, revenue and expenditure management, inventory management, wedding anniversary reminders and return visit records, customer survey, statistical analysis, basic data settings, system settings and other functional modules, The realization of the wedding service perfect Process Control, save cost and time, improve customer satisfaction. The use of such software, on the one hand, can quickly enhance the company's corporate image, such as guests to visit your company or you participate in the exhibition meeting you no longer need a photo album, directly on the computer to show guests your company's professional services and products, to impress guests; On the other hand, can effectively improve the level of enterprise management, In the past, paper-made guest orders were easily lost, find inconvenient, often difficult to determine, how many customers have recently provided services and what services need to provide, and so on, and the use of software can be used to query the relevant situation anywhere; Finally, the perfect Business Report function allows you to view the business summary from various angles at any time, Make your use of resources at a glance. At present, the use of more wedding management software, such as the days of the wedding management software, fire people Wedding management software, the Platonic Wedding management system, Baby bear wedding management software and so on, wedding companies should be more understanding to choose their own wedding management software.

Second, the establishment of external marketing system

The author here said the external marketing system mainly refers to the wedding company's network platform construction and external propaganda means, before we put the internal management straightened out, then we need to through our external marketing system for us to create more business opportunities, to find our potential customers, form a signature.

1. Network Platform Construction

Network platform Construction, the author is hoping more from the perspective of marketing-oriented sites, the establishment of a netizen and search engines are more like the site, can effectively improve the flow of the site and enhance the site's customer conversion rate, so that more potential customers become your real customers. For example, www.cqweiting.com, www.cqxyhd.com, www.cqhgy.com are marketing-oriented examples of Web sites, interested friends can study under. In fact, marketing-oriented website, simply said, is: Good search engine performance + good customer experience.

2. Network Promotion method

There are too many articles on the internet to promote, here is not one by one cases, and how to apply so many promotional techniques to the local wedding industry, this may be the wedding company's concern, the author believes that the wedding company network promotion strategy to three keywords: regions, weddings, regions + wedding.

(1) Regional

Do you know what local famous portals, female websites, forum or young people like the local site, if you do not understand, then you are out, you should make up a lesson, if you understand, then you know what the media are some of the advertising, price is what, what form can be free to promote, Do you know this again, if these do not understand, you out again, as to how to do, I believe you should be clear now.

(2) Wedding

Do you know any famous wedding or female portals in the country, including marriage, marriage and wedding channels of the national comprehensive portal? If you do not understand, you should seize the time to learn, since you are engaged in the wedding industry, I believe your lofty ideals will certainly not be only in the local development, If you do not even know the situation of the wedding industry, how to open up a new market? If you understand, very good, you have laid a solid foundation for the future development.

(3) region + wedding

To say the simple point, is the local influential wedding portal, such as in Chongqing, there are local very well-known local wedding portal-Chongqing Wedding Network, the local wedding portal focused on the wedding and the region's advantages, extremely targeted crowd, is a local wedding merchants a cost-effective network publicity platform.

(4) Promotion practices

Forum Promotion: Hair posts will always, in the forum to blow more cattle always bar, then you would be the forum to promote.

QQ Group Promotion: Local QQ Group, tell the locals what you do.

Search Engine Optimization: No money will have effect, of course, see how you do it.

Search ads: Money will have an effect, of course, it depends on performance.

Media resources: With this thing, you can do a lot of things, you can advertise directly, you can through the soft text publicity, you can organize group buying in the forum, you can also work with the media an activity, but the premise is that you have good relations with the media, generally speaking, At first, you need to invest a certain amount of money to establish a cooperative relationship with the media, and the local wedding site is the first choice of cooperative media.

Microblogging promotion: If you do not understand what is micro-blog, you can Baidu, at present, Weibo is doing a better job is Sina Weibo, Tencent Weibo relies on its powerful QQ resources, development very quickly, with micro Bo to build their own territory, forming a group of fans on the internet, so you become their wedding counselor, imagine, At that time your business will be less, of course, the accumulation of the popularity is a long process, as long as you pay attentively, there will be harvest.

I am here to discuss with you a new form of wedding Company's new marketing model, there may be some points of view is also defective, the author's point of view is pure, I believe that the above remarks to everyone can also have a little help, and finally hope that everyone can find a truly suitable for their own development.

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