Where are we going? "cut off" suspect evolved into a "brush list"

Abstract: For where to go to the net, the recent peat peat. First of all, the promotion of thousands of yuan gift package, but in the implementation of the suspect evolved into a false brush; Then, with the arts Dragon lawsuit results released, the court decided the art dragon to go where

For where to go to the net, the recent peat peat. First, the promotion of "thousand Yuan Gift package" to let the activities, but in the course of the implementation of the suspect evolved into a "false brush list"; Then, it and the arts Dragon lawsuit results, the court decided to where the art dragon compensation 8,127,402 yuan cash, to where nets to the art dragon recharge 52 million yuan, but both sides show a "win" posture. Where are you going? The network also declared unwilling to cooperate with the Arts Dragon, will choose to appeal.

At present, the online tourism industry into the era of melee, enterprises also from the past a single business model to expand to a variety of models. The industry generally believes that the various measures to go behind, reflects the strategic transformation.

"Cut guest" suspect evolved into "brush list"

about where to go with the Arts Dragon lawsuit dispute, the art Dragon Rush on the first day of the New Year, announced that the Court has supported its appeal. And where to go net is responded, 52 million yuan recharge will not cause any financial loss to it. Because the money is in the name of the Art dragon, but in essence is to play in the art Dragon set up in the advertising account where the net. And where to go to the net account, it must be in accordance with the company's rules for advertising consumption, can not be mentioned.

From the past both sides to fight Ctrip, and now parted ways, the Internet industry analysts believe that, fundamentally, with the entire OTA (aerial download technology) of the development situation. "Where the business may develop faster, and then may do their own hotel direct sales, but also to do some strategic adjustment, the art Dragon side may be its business development did not keep up with the expectations, so they also have some problems." "said the letter of the sea light.

According to where to go the net in the third quarter of 2014, the total number of nights in the hotel reached 10 million, surpassing the 9.4 million of the art Dragon. At the same time, where to go recently in the hotel business movement frequently, including the use of Star Marketing, invited Liu Yan, Tong Avatar Hotel Front desk, start let the activities, launch "thousand Yuan Gift package" and so on.

It is worth paying attention to this "thousand Yuan Gift package" the front cutting guest activity. When guests arrive at the front desk check-in, just take out a mobile phone sweep "Go where" two-dimensional code, can get "thousand dollars gift Package", this should be a good thing. However, there are front-line staff to open up the material, "as the task of increasing the number of dozens of per day is absolutely impossible to complete the", "the target is too high, we can only engage in the Internet, with virtual numbers, or please people brush" and so on.

It's worth noting where to go. NET third-quarter earnings losses, especially hotel and ticket business growth pressure increased, and hotel has been to where the important source of the network, the last quarter will be to test the annual business progress of the important moment, but also competition with rivals white-hot stage.

about where to go "cutting guest activities" suspected evolution into a "false brush list", with various details of the industry to dig out. In response to these phenomena, "China business newspaper" to where to go to the network of public relations responsible person sent to interview the Mail, but until the press has not received a reply.

Insiders pointed out that where to go to the "front cutting" activities are actually stealing direct sales and OTA passenger flow, the guests are led to where their own booking channels. and Ctrip related people to reporters, "' front-cut customers ' not too much impact on Ctrip, because consumers to book, stay in hotels are certain habits, so from the data does not have much impact." But the malicious brush will cause false orders, performance, this is the core problem. ”

For the cause of this phenomenon, AI Media Advisory Group chairman and CEO, Guangdong Province Internet Association, Vice President Zhang told reporters, "This kind of brush phenomenon in the taxi software industry has also appeared, mainly management is not done to create loopholes." Li Chengdong, an analyst at the electricity business, said this kind of thing is not likely to go where the intention to do, because it will affect the credibility of the company, and for a large platform, in order to earn thousands of yuan, tens of thousands of dollars and do this thing is not necessary, more likely to be later products, implementation and other issues.

Business Penetration Burn money Shang

At present, the online tourism industry is entering the business intersection from the business differentiation stage. Analysis of the industry, the former online tourism business model of a relatively advanced, but it is not possible to eat a few days of fresh. Adapt to the development and change of the industry, business crossover, integration into a trend.

Ctrip before long low-key line of its hotel parity function, that is, in the search results page show other OTA price and booking links, users can jump to other OTA website to view search results (no need to enter the city and date again) and complete the booking. This obviously means that Ctrip has taken a substantive step in the platform strategy.

Ctrip related people told reporters, "Ctrip advocates is ' assured price, assured service ' concept." Rest assured that the service is based on Ctrip over the years of service system, and in terms of price, although Ctrip has a very full product resources, but there are some products on the market lower prices, so we are willing to integrate resources to the platform to provide users with lower prices. In addition, the comparison of the function of Ctrip and go where is not the same, we do not accept the flow fee, also does not accept the user's money, if there is a good product, the price than Ctrip low products can be put on Ctrip to sell. ”

With the industry leader Ctrip Competition, where the practice is to extend from the platform to OTA mode. January 4, 2014, where to go the network set up a destination division, the United States Group of former executives Zhang Qiang as the general manager of the department. Starting from scratch, the division is promoting the expansion of its hotels by signing 20,000 new hotels each month. While the ground troops signed, they taught the hotel how to use the app and other software. Up to the three quarter of 2014, the number of direct-signed cooperation hotels more than 220,000.

Where are you going? Zhungchengsu, the chief executive, said publicly, "hotel direct business is particularly inspiring." All this benefited from the rapid expansion of the hotel's direct network and the continuous development of technology, the third quarter hotel sales volume accounted for 51% of the total hotel business. Wireless services continue to be the main driver of our growth, wireless revenue accounted for 40% of total revenue, wireless bookings accounted for the total number of hotel rooms 55%. ”

In addition, in the same way to kill the advantages of the operation of the business outbound travel, the choice of cattle and donkey mother strategic cooperation, then try to use the donkey Mother's tickets, around the car to kill the advantage of the ticket business. The two sides added a fire to the free-for-all of online travel.

However, regardless of the subsidy war, the price war or the business expansion behind, each side faces the performance test. From the data, the product development, Ctrip 2014 three quarterly expenditure rose 83%, to Where to rise 153.1%, a year-on-year rise of 198%; marketing costs, Ctrip, where to go, the third quarter of the second-year cattle growth 69%, 189.6% and 206.1% respectively. The growth in both expenditures was almost entirely higher than the three companies ' revenues.

In Li Chengdong's view, "at present enterprises have to seek transformation." To where to go for example, the platform can neither control the goods, nor control the service. Traffic can not solve the fundamental user experience problem, so it is still to add product input and marketing input. Although the stage investment is large, do not make ends meet, like Jingdong logistics, but from the present point of view, this strategic transformation is not wrong. "The industry forecasts that in 2015 parties will also be in a number of business units in the fierce competition."