Where is the material network? Analysis of operation mode of picture material network

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If you also want to be involved in running a material download site, if you are running a site like this, you may have to ask yourself-is there a way, where is the road?

The current network of advertising design picture material Network has four kinds of operation mode. The four modes embody the way that the website operators choose from their own advantages and resources, however, which one is the direction of the future development of the industry? which is more likely to succeed?

First, the original forum or portal as the basis of the material station-material station must be independent and technical upgrade

Mode: The original BBS or portal station as the basis for the expansion of the new section of the material station

Representative: Red moving China, visual China

Advantages: its own BBS forum or portal can bring certain visibility and human flow

Inadequate: Planning and division is not clear, give visitors a confused, unprofessional feeling. In the process of operation, it is also easy to GU lost and resources dispersed caused difficult to excel.

This type of site in the long-term development, must have a choice, is slowly transition into a pure material download network, or material download just as a master station to increase the popularity and access to the volume of channels. To be a pure material to download the development direction of the network, and ultimately to stand alone, so that the existing site structure and database and domain names and so on factors will be disturbed by the site operators, and face the upgrading of technology. At the same time, if there is no strong technical strength and planning capabilities, this transition will cause a great loss of popular traffic. If not independent, then it as a material download station, it is absolutely impossible to succeed.

Second, the mass of meager profit material download network-more than a burden, material quality management is critical

Mode: member upload, integral download, recharge revenue

Representative: Network map, I map

Advantages: Large amount of material, mature technology

Lack of professionalism is not strong, designers increasingly difficult to find the material they want

Network material Quality management is not strict. At least 90% of its material library can be deleted. If it is going to keep its lead, it must sift through its material, or it will have more and more junk and increase its operating costs. It is difficult for designers to choose the material they want, and few people have the patience to turn over more than 50 pages.

I have a similar nature to the picture network. This type of site to the user experience and material quality upgrades, this upgrade is not technical personnel, but the direction of advertising design Senior master.

Third, free station--where is the profit point? If not, why is it maintained?

Mode: Free material station based on free download, advertising revenue, expanding business as profit target

Representative: Stand cool, material China, material world

Advantage: Free

Shortage: Technology, interface design, material quantity

Free Station The only advantage is free, there is a bit of popularity, but really can make money? Can you really serve a good customer? To do a millions material download station, need more money than million. The whole material, plus server, bandwidth and operating costs, a little BD advertising revenue of up to 1, 20,000, difficult to maintain.

Free station will not attract designers to participate in the upload material, relying on the site operations team itself upload material, the amount of material is also a bottleneck.

At present, except the station cool NET development is good, other free station has been declining gradually. At present, the station cool NET also actively expand business section and profit point. If it succeeds, it will move toward the direction of development different from the meager profit material station.

There is no free dinner, unless you have other sources of income to support a monthly minimum of more than 50,000 of the material station operation, otherwise it can only be small-scale individuals to play.

Four, professional-type meager profit material download network--Continuous investment and quality control only possible success

Mode: member upload, integral download, recharge revenue

Representative: Material commune, network

Advantages: Professional, user experience and identification better

Shortage: Popularity and access is difficult to rise, the technology to the upper floor

Want to protect the quality of the site material will be professional, but also will affect the development of the Web site speed, and increase investment, which needs to be able to carry out investment and have a certain degree of endurance to do it. and constantly improve the site's technology and user experience. Through this sustained effort to gradually build the industry's visibility and identity, the eventual success, but the risk is great.

In addition to the above four modes, there may be other models, such as a traditional version of the World Web site operation mode, but this model is not in our consideration, as we now have to consider if we sell 120-yuan CD, it was 15 years ago.

This article for the Material Commune Network (www.tooopen.com) original, you are welcome to reprint, please keep the article source.