Where to? Zhang: Mobile end needs targeted product development

Tencent Science and technology news August 15, where to go mobile division general manager Zhang in 2013 China Internet Conference, said that the combination of mobile characteristics, to where the mobile client has targeted solutions, so that users can feel in different scenes a targeted service. Zhang introduced the development of the wireless service. 2010 to 2011, the entire wireless internet has just started, where to launch tickets, train tickets and other information inquiries. The second year solved the problem of the transaction, completed the purchase of tickets, hotel reservations. 2012 and 2013, where to move the platform to add more services. Where to go on the PC in the platform mode, users search to related resources can jump to the OTA partner page to operate. But in the mobile internet This mode of jump is difficult to do, where to solve? Zhang said that the principle is to allow users in the transaction process and the creation of a transaction can be guaranteed. PC-side Jump mode is not applicable on wireless devices, it is difficult for users to remember a URL, it is difficult to enter the address. Therefore, after the transaction, the user's subsequent service is difficult to be tracked and difficult to provide. Where to go the suppliers on the PC platform have direct data docking, but the program is different. The following is a transcript of Zhang speech: Zhang: I am very glad to be here today to share with you, where wireless is how to create a mobile travel life within reach. Where are we going? The three anniversary of the establishment of wireless, we can first review the three anniversary of what we do, we think that the first year, is 2010 to 2011 we defined as the information year. At that time the entire wireless internet everyone saw the dawn is just beginning. 3G has seen an increase in the trend, in that year we have tickets, train tickets and so on information inquiries. But in the second year we defined as the trading year, in this calendar face we solved the problem of the transaction, so completed the ticket purchase, hotel booking, and then gave us a lot of help, with a lot of third-party payment companies, such as fast money. 3rd, 2012 and 2013 are defined as open years, in which we have more services on the mobile platform, the hotel and airline flagship store to where the wireless platform. Group buying and the promotion of scenic spots, now on the wireless platform users can also be very convenient to buy tickets, tourism-related products. And in the recent past, we and more partners to travel with the user to provide a delivery service, so in the last three years, we are the first to cover the full platform of online tourism app, the first to support the online fast payment platform. is also the first in the tourism industry to put forward users in the delivery and taxi services, the first to launch such services. After more than three years of work and we have worked hard, where we are now in the wireless field can be seen in the services have ticket inquiries and reservations, and then a large hotel booking, there is not like in this summer in a strange city to wait for rentOr to find a taxi, you can easily call the taxi service via the wireless terminal. After the ticket can be very natural, users can call a taxi for free, in the time and place you want, the taxi will appear in that place waiting for your boarding. We now also have electronic tickets, covering 5,800 attractions 20,000 kinds of tickets booking information, booking methods, followed by the latest version will be on the line of multiple modules. At the end of this month, users can also use wireless clients to compare, search and purchase domestic and outbound routes. Support the whole where the wireless development actually comes from behind us there are three very important systems, the first system is the information system, that is, where to go wireless dedicated to building the process of eating and living travel information provided, as well as third-party UGC system, but also to help users faster to product screening, decision-making. The second is that there is a very good trading system behind it, and the trading system supports OTA, airlines, and hotel groups, where they can provide services to tourist users in the form of a flagship store on the wireless platform where they go. We started from 2010 to create a after-sales service system, there is a perfect customer center will give the user to create orders to solve the follow-up information tracking problems. In addition, in this way in the tourism entertainment shopping information Services, the entire user can use a unified user system to do support. In this user system there is a unified account, there is a general balance of the account system, and in this platform you can enjoy the integration of the payment of products, is the way to pay for all product procurement. In addition to the user interview just now in the process, in addition to the user feel to where to provide a wide range of tourism information rich feeling, we will have three important experience. The first is low price, where to go always find the most cost-effective products in each category, the most able to provide cost-effective services suppliers. Then in the use of the process, we all feel that the operation is very convenient, and in this area the entire service is to have the entire security protection. We can do some data sharing on the low price, where to go now the entire platform and our cooperation of a total of 12,500 tourism providers, we provide 125,000 air ticket route coverage, 186,000 tour lines of products, a total of 16,400 daily purchase products, It covers 8,500 tourist attractions, and there are 468,000 hotels on the platform to go, as well as hotels beyond. Just mentioned in the ticket, almost all airlines where to open a flagship store, flexible to provide you with cheap tickets. There are also a number of hotel groups on the platform to go to their users to provide more targeted hotel services. In the process of using the user can still be very integrated experience, all the products are almost all by using the same operating process, such as you go to search, you select the target of the route, the hotel, and then select the right supplier to pay, you canTo get eating and living travel entertainment shopping. This convenience comes from the entire user system, or the entire product system optimization, because considering the wireless process is a dynamic process, input may not be very convenient, so we try to let the user's some key information storage and user to fill, minimize the user's operation, So we have a lot of users of the common information to save. Just mentioned UGC, we have the largest hotel UGC system, every day to receive thousands of users of the comments. This system provides more information to help users choose how to filter hotels in unfamiliar cities, you can look at the photos and look at the past in the near future for a while, the users of this hotel are evaluating them to help you make a more effective and intuitive evaluation of the hotel. Combined with the characteristics of mobile, we are in the mobile client to provide a special airfares, price trends, flight dynamics, airport treasure, hotel snacks, and in the early morning occupancy problem has a very targeted solution. Let users in different scenarios can feel a targeted service. In the past one months we have launched to where car channels, where to send services, now covering 24 cities, should be in the entire taxi application is now covered in the widest range. We have received strong support from the mainstream online car service providers in the delivery process, and are strictly adhering to the free, not allowing users to pay an extra price for the service. In the past in the 4.0 release in July, the interaction made a major upgrade, in the current version of the user 90% of the common operation can be resolved within the thumb radius. When it comes to trading, we will inevitably worry about safety and security issues. But here we have a guaranteed service and a plan from last year's airfare and hotel, which is where to go on the platform as long as you search for success, where you can guarantee your trip, whether it is to give you a lift, or other way must let you reach the destination. And the service is not in accordance with the provision of time, we will give you a certain amount of compensation, so that users at ease. Where to go on the platform is already on the payment is a major link, because in the travel information is not only the display of information, you have to see the good goods must buy it, otherwise you will see the cooked duck run away. For example, in the tourism industry often hear the reality of the discount, will see very attractive holiday products, will also see 5 Yuan ticket, this situation in the airlines have occurred. But in the past, in terms of payments and transactions, the process of paying for wireless transactions often misses this opportunity and lets these good opportunities be taken away by others. Where to go in the next version. There will be a major escalation in the payment process the current version of the user to complete a payment through four steps, the first need to choose a payment method, the second to choose a bank, the third after the selection of banks to complete all credit card 16-bit input, complete ID 18-bit input, and to complete the phone input., enter the verification code and enter valid information. In this cumbersome process many of the goods were stolen by other users. In the next release, all the links in the fastest case can be done in two steps, select a card, as long as you have been to where to make a transaction, then you in the next transaction as long as you select this card, and then enter a trading password to get the desired goods, The whole process is reduced by more than 40 input, the entire scheduled time increased by more than 50%. Where's the back? A small team prepares for a year, in which there is a very strict wind control system, the first to pay the end of the wind control system. Then there is the operation of the wind control, such as the fastest control is likely in the airline ticket industry, if you use your own credit card to buy yourself a ticket, you have to travel, in fact, in this transaction there is no risk. Just say you're willing to pay. We offer different scenarios for different applications in the payment environment, helping users to better enjoy the life of travel. Of course, the whole still can not be separated from the technical security system support, we have version of the Protocol control, we have the reverse technology, there is key sharing, the platform to set the key. And the whole deal is signed in a way that guarantees the security of the entire transaction. Thank you! Tencent Weibo: Where to go on the PC platform mode, the user search to the relevant resources can jump to the OTA partner page to operate. But in the mobile internet This mode of jump is difficult to do, where to look at this problem? Is the introduction of the TTS model also based on this issue? Zhang: Under the whole consideration our principle is lets the user in the traveling process, or in the transaction process and produces the transaction, can safeguard the user the service, this is one of our purposes. If it is a jump mode, now there is a big problem is that if the user on the wireless device, we all know that users are difficult to remember a Web site, it is difficult to enter the address. Therefore, after the transaction, the user's subsequent service is difficult to be tracked and difficult to provide. Where are we going? The suppliers on the PC platform are directly connected to our data, and we send the user's orders to these Ota. But it will be through the interface to the order of the information to go to where, so we have an entrance to help users to track all the production orders, so I think this problem can be solved. Where to go suppliers are consistent, but the scheme is different. Note: 2013 Internet Conference held in Beijing from August 13 to 15th, Tencent Science and technology as the official strategic cooperation portal of the Internet Congress and the official designated cooperation News Center, in the field to carry out a full range of video and text live. and special set up 2 on-site interview rooms, to invite industry experts and business representatives to discuss the industry status quo, pointing to the future trend. As the official microblogging partner of the General Assembly, Tencent Weibo (http://t.qq.com/) has launched a campaign to ask CEO questions #, all net friends can advance to your concern of the Internet industry CEO questions. Some of the questions will be selected, presented at the site of the Internet Conference and answered by the guests.