White hat seo and black hat seo what is the difference

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Believe that most SEO practitioners white hat seo and black hat seo will not be unfamiliar. So, white hat seo and black hat seo are respectively? What's the difference between white hat seo and black hat seo? What are their meanings?

White hat seo and black Hat seo is the title of two SEO optimization methods. White Hat SEO is a fair way, is the use of the mainstream search engine distribution guidelines prescribed by the SEO optimization method. White hat SEO using the thinking of SEO, reasonable optimization of the site, improve the user experience, reasonable and other Web site interconnection. and black hat SEO just as opposed to white hat SEO, its use is the search Engine command prohibited way to optimize the site, to unreasonable or lack of fairness means, to affect and interfere with the search engine rankings for the benefit of the site. White Hat SEO is concerned with the long-term interests, time-consuming, more energy, but the effect is stable, and will not be because of the search engine algorithm changes and face the risk of punishment, and black hat seo using cheating or suspicious means to enhance the search engine rankings, can be considered a means of opportunistic suspicion, investment small, quick results, But at any time it is possible to be punished by search engines.

Common Black Hat SEO methods have page jump, a large number of post spam links (spam links, that is, in order to achieve a fast upgrade keyword search Engine ranking purposes, and in the major forums, blogs and other published, and the subject content is not related to the links, as well as automatically generated or collected from the Web page contains links), Hidden pages, Bridge page ( Bridge page is usually a lot of software to automatically generate a large number of pages containing keywords, and then from these pages to do automatically to the home page, keyword piling and so on.

White hat seo and black hat seo

From the point of view of professional ethics, there is no doubt that Black hat seo is a kind of not worth advocating or even a kind of being spurned, smack SEO techniques, we should promote white hat seo, do a good job of website SEO, maintain the rationality and fairness of the industry. After all, it is estimated that no one likes the taste: they insist on fair and impartial to do white hat seo, hard to pay, in the end, but by Black hat seo easily crowding out the ranking position. And, white hat seo is "catch", looking to the long-term interests of a company, a website is almost harmless, and black hat SEO focus on the current interests, lays radical style, very likely to bring disastrous consequences to the enterprise K Station, all the rankings overnight disappear, everything back to zero.

However, if you put aside the moral factors, from the Black Hat SEO point of view, Black hat seo for them, the return on investment rate is quite high. Standing in the Black Hat SEO position, white hat seo kind of catch strategy, even if very correct, they are not willing to do so-seriously do the site is a tedious thing: you have to persist in creating, to take pains to do analysis and so on. And, in black hat seo There is an undeniable argument is: You can not guarantee that in full compliance with the search engine rules, you will be in 10 years after a search engine focus on the site-who knows when the search engine will make a big change in its algorithm, Let thousands of white hat sites disappear from search engines? From this point of view, Black Hat seo fast method of making money, but also has its advantages and reasons for existence. So put aside the moral factors, do white hat seo or black hat seo, just when you know exactly what you're doing, you have an autonomous choice-do you spend a lot of time and energy optimizing a healthy, long-term website, or are you going to risk being blocked by a search engine and making a quick buck?

Finally, I would like to say: I advocate fair and impartial, I like the feeling of creation, like to do things bring joy. So I will stick to the white hat seo.

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