Why the long tail word should build independent site optimization

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"Guide" in the establishment of the site, as Seoer or build the station of the people, must be the industry keyword needs analysis, to determine the site optimization and value orientation, in order to identify the enterprise in the network should be how to develop.

Because NH engaged in steam optimization for a period of time, before there have been written similar articles, so today continue to detailed decomposition and sharing. Similar article: The same key words different needs analysis, but also: talk about: The steam website user experience How to do, the diversification of demand, promote the website to build station direction is different. NH today from a slightly more objective point of view is to share their ideas, for reference only.

Product single Demand

As for the single requirement, we have talked about how to do the user experience in the steam-turbine website. Buy sprinkler users, at the same time to buy a crane is not possible, but do not rule out this situation, when building a station, not for small demand to hinder the large demand, thinking a lot, the vehicle to achieve a single demand for the site, the company's website optimization direction is different, The choice of optimization method is different, this is only NH personal opinion.

Single requirement of keyword

Keyword single demand analysis, for example, some industries are more special, such as: decoration industry, search decoration this keyword, search engine drop-down, is always the first picture, the demand analysis, with Baidu Index analysis, picture this keyword flow is large, and decorate the word to compare. See Figure ↓

From the figure, analysis of this time in 2013, "Decoration effect map of 2013" than "Decoration effect map" and "decoration" Baidu index, more than most of the flow, is the demand has changed? or has the user mentality changed? If the decoration industry is slightly less clear, the optimization direction of the error. When the user has a certain demand for the latest and the time, should choose an independent website to optimize, rather than put on the same site optimization, which will be faster to get rankings and breakthrough site traffic restrictions.

And back to the special steam industry, this phenomenon exists? Of course, for cold models, there is very little such a large range of traffic beyond, you can see the popular models: Sprinkler, tanker, for the picture keyword, whether the flow of traffic beyond its own keywords? Please look at the picture:

From the graph, from the data, the picture accounts for 3 1 of the traffic, this is enough to explain the importance of the picture, and before NH stressed that the picture experience must be done well, but most of the special steam site for the picture of this piece, the user experience is extremely poor, creating a picture of the word flow up, while the user needs will be changed, will be more specific search, Produce more long tail words, so, with the "Decoration Effect map 2013" This keyword principle, you can take the same strategy to build a website independently.

Single keyword Diversification

When the analysis of the single requirements of the key words, how to do more specific, such as decoration industry, decoration effect Map 2013 pictures, the word. Users in search of the time, may need to decorate the effect map 2013 pictures, master bedroom decoration map, then will search the main bedroom decoration effect map Daquan 2013 pictures, as well as villas, European and American style, French and other keywords, so as to reflect the diversity of single keywords.

Back to the special steam industry, users search the sprinkler, he may want to buy Dongfeng car, slowly understand, know how many tons of sprinkler, will search longer keyword, so this is the long tail benefits, resulting in a single keyword diversification. In the same way, it should be in the various models.

Summary: Why do you do this? When it comes to pictures, the product station can not do to win Baidu Pictures, because it collects calls, complete the relevant pictures, but it has a disadvantage, that is, the quality of the picture collection is not high, so in the choice of why to do the independent picture site, must consider a few points above, when the demand is not small, Can be done with the product site, but it exceeds the requirements of the time, must choose to build a station, so it is possible to obtain more search engines more traffic.

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