WiFi service providers to enjoy the network to complete the tens of millions of dollars in the A round of financing

DoNews May 16 News Internet giants preemptive entrance has reached the point where, this time used to card is WiFi.

According to an informed source who participated in the investment, WiFi service providers to enjoy the network in March this year, has completed 10 million US dollars in Class A financing, and WiFi applications ranked first WiFi sharing wizard, it is this company The product. "The cumulative download exceeded 80 million daily active up to 6.6 million, which makes WiFi applications this 'popular' into a 'hot'."

In 2013, 360 personal WiFi, Baidu WiFi, millet portable WiFi, extreme routing and other hardware tools to seize the personal market, leading the same time, while the other based on the WiFi client software terminal to WiFi sharing wizard, WiFi master key Representative, become the dark horse in the field. In the meantime, commercial WiFi applications have also taken the plunge. In the face of the vast market of mobile Internet, all companies with long-term strategic vision have been robbing this market. WiFi is undoubtedly the best place for landing. Hardware terminal set up the stage, and the software application staged a good show, in 2014 entered the explosive growth of WiFi applications.

Sharing co-founder of the network, CMO Division novel introduction, WiFi sharing wizard launched in 2012, coinciding with the APP the most popular year, the company's R & D team has launched a constellation master, limited free master, Mooker, hit video And a series of APP products that perform exceptionally well in various APP categories. "We did not expect the demand for WiFi applications to be so strong, which was a hit at that time. However, the huge user demand propelled the product revolution. The BI system showed Day With more than a million active users, we decided to focus on the WiFi space. "

It is understood that the same network CEO Zhang Qi Ke Qian thousand rubber group vice president, general manager Ren Ren, and Secretary Xin also recently formally resigned handle vice president of network marketing positions, and Zhang Qi Ke joint venture. Zhang Qi specializing in product development, the Secretary responsible for marketing novel aspects of the work. And in the A network to enjoy the network of investors, in addition to Qiming Venture Partners and other institutions, the famous investor Cai Wensheng is also out on its list.

Although the WiFi application card is located at the entrance of the mobile Internet, but the Secretary novel that this is dancing at the foot of the elephant, compared to similar products, WiFi sharing wizard in terms of user retention, activity and depth of use, far more than competitors , But how to break through the giants dispute is the company must face the problem. "We focus on the WiFi segment, the strength of the giant is not its advantage, not to mention we are now actively working with all parties to increase the depth and consistency of the user has always been a win-win situation." Si Xin pointed out that a successful terminal applications , First of all to meet the needs of users for the function, and then through product innovation to meet the needs of users in depth, and then form the user behavior chain, which is where the core of big data.

At this stage there are many WiFi marketing products emerge in an endless stream, the Secretary novel that such a mode is too quick success, based on advertising for the purpose of WiFi marketing market threshold is too low, the model is too simple, reproducible and user privacy can not be protected and other issues, "The value of WiFi applications is the power source for the next billion-dollar market. It is a new entry point for mass users. It is a platform for intelligent interaction. Simple and rude models are bound to be eliminated."

Secretary fresh frankly, sharing network in the short term do not worry about the profit model, nor will it get involved in killing the chicken-like marketing, the core strategy is to expand the size of the user in order to maintain the absolute superiority of the enterprise. It is reported that, in addition to sharing network based on PC-based WiFi sharing wizard, based on the mobile WiFi-based wizard will also be released in June. (Finish)