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Many users use the WordPress system to build a blog, will be installed by default with the default template, although its function is quite perfect, but in fact, the search engine is not friendly, and not for the search engine for a good design, Below I introduce some techniques and methods can make WordPress system is more friendly to search engine, in order to be included in search engine better.
Article URL link structure optimization
Permalink include Postname. The general server supports the Mod_rewrite feature, which allows you to optimize permalink (permanent link) and set it in Option-permalink options I prefer to use ***.com/boke/%year%%monthnum%/%postname%.html this link structure, one link directory is only two level, is advantageous to the index, secondly this link structure and blogspot and movable The link structure of type is consistent, which facilitates smooth migration or switching of the system. Postname use English, if it is written in English blog, the system will automatically post slug title as Postname.
Second, the optimization of the blog article title streamlining
Article title is best to include the key words of the article, do not use some meaningless title, for English blog, it is best to enable a name SEO slugs plug-in, the plug-in can automatically post slug in the "useless" word deleted, In favor of SEO. In Chinese blog, it is best to manually set up some of the function words or adverbs deleted, to achieve a concise title. such as:, the ground, this is, welcome and so on the words do not need to stay.
Third, the article title and keyword, description optimization
WordPress default title is "blog name-article name", this user experience is not too good, search engine is not too like the title, I think should use the "article name-column name-blog name" form, it is recommended to install a name of all in one SEO pack plug-ins, You can automatically optimize title and add meta tags for descriptions and keywords.
Iv. robots.txt on the optimization of privacy documents
In the blog root directory to place a robots.txt file, you can specify the search engine only contains the specified article.
For the WordPress system, there are some Web site addresses should not be indexed by search engines, such as background programs, log files, feed addresses, and so on, different blog systems, these addresses are not the same, so webmasters have to do their own system of robots.txt files. A general example of robots.txt for WordPress is as follows:
User: *
Disallow:/wp-
Disallow:/feed/
Disallow:/comments/feed
Disallow:/trackback/
Sitemap submitted to search engine optimization
For the Google search engine, the use of sitemap (site map) can make search engines more effective index, install a name Sitemap Generator plug-in can automatically complete the generation of Google Sitemap, Then the webmaster will submit this address to Google Webmaster can be.
Vi. settings to prevent spam comments
There are a lot of spam comments on the blog, it will affect the performance of the blog in the search engine. For this, you can install a plugin that automatically filters spam comments, recommending the use of Akismet.
Seven, related articles can improve the user clicks
tag to achieve the relevant article tags, but the webmaster are recommended to use the 2.3 inside the tag system to achieve, so efficiency will be higher.
Viii. Search Engine Source optimization
You can also install a plugin called landing sites in the WordPress system, you can let those from search engine search over the user experience better, through this plug-in can choose to display to the user search keyword related articles.
Nine, do not easily change the main parts of the blog
Do not always easily change your domain name, blog name, link structure, link address, etc., the early should do a global planning, halfway to make a big change is very unwise, search engine is very sensitive to this, a discovery of these several position changes, immediately to the site for a review, which caused the site included or updated temporarily stop , the serious person appears to be K phenomenon.
Frequently update your blog content
Finally, blog owners have to remember to constantly update, and write high-quality articles, this is the most critical seo, write high-quality articles, will be easier to achieve the goal of SEO.
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