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WordPress is a very good site procedures, search engine for its affinity, a lot of friends with WordPress set up a single page station has achieved a good ranking, the full swing of the electric Circle competition is filled with WP figure. Although said in terms of the program itself, using WordPress SEO optimization to occupy the innate advantages, but specific to the optimization of the blog we also need to make detailed settings. For original content and outside the chain Duncan does not intend to talk about, this is any site must do things, this article only introduced with WordPress build blog to do SEO need to pay attention to some problems.
I. Stability of headings and frameworks
A lot of novice new blog, due to no experience, set up a blog after repair changes, element do not know the search engine on the new station is very important to assess the stability, Duncan suggested that before you build a blog, it is best to determine the development of a good blog and then proceed to implement. Title no doubt the most important, the old station to change the title has to take one step at a time, the new station from the beginning to determine the title, to avoid midway changes and replacement by the search engine punishment. WordPress is very attractive another point is the diversity of theme styles, many people see other people's theme templates are more beautiful, frequent replacement, for those who do not SEO purpose of the blog, appropriate toss a bit more refreshing, but if your goal is to optimize the site, It is best to identify your template before you build a blog. Because the structure of each template is not the same, each replacement template, spiders will be familiar with your site, a frequent replacement of the template blog will not get the favor of search engines.
Second, set the fixed link to the pseudo static URL
Pseudo-static network address than dynamic more advantages, the establishment of WordPress blog, followed by the setting of the fixed link, in the background there are a variety of settings, the principle is not to let the URL inside garbled, Chinese, question mark, etc. these are not conducive to the identification of the spider symbol. Another thing to note is that the shorter the URL address level, the better.
Third, the use of Web site map to help spiders crawl
Site map Baidu and Google two kinds, can be shared, but not the same kind of add two times, lest the search engine to determine the cheating behavior. Duncan recommends the Baidu Sitemap generator the Google Map builder and Google XML Sitemaps XML map. The role of the site map is one aspect of the reader generally understand the overall structure of the blog, on the other hand, in order to make spiders better understand the framework of the blog, the page through the internal links to search for other pages.
Iv. Keywords and description
Keywords and description used to be very good, now the role is gradually small, but a website has these two points will undoubtedly appear more formal, can increase the user experience, many webmaster tools also provide keyword density and ranking query, if your blog written in the keywords, So for Web site optimization will also play a multiplier effect. At present, some WordPress theme templates have been SEO optimized, can easily add keywords and descriptions, but there are many templates do not provide this support. We need to manually write the header.php file in the subject.
V. Location of keywords
We do a SEO blog, the purpose is to choose the key words to get a good ranking. So where does the keyword appear in favor of optimization? The website title must have, the article first paragraph and the last paragraph must have, the middle paragraph scattered naturally appears. In peacetime when writing articles, 60% of the article title to cover the keyword, the reason we do not 100%, taking into account a natural problem, both prominent and not too optimized to avoid the opposite.
Automatically write the copyright notice at the end of RSS and article
Now do a lot of collection, more depressing is that others collected after the ranking in front of you, this to the original author of the Blow is not heavy. Write copyright We cannot prevent those who manually copy and paste, but there is a certain resistance to machine acquisition. Duncan Blog is also often collected by people, most of them are collected directly in the RSS output after the subscription, but because the tail joined the copyright note, automatic collection of past articles how many brought some outside the chain.
Seven, do a good job of WordPress navigation structure
WordPress can easily and quickly set up a classification directory, Duncan suggested that the category directory as far as possible to maintain a level menu, spiders crawl in is the article, rather than go in there is another layer of structure. Simplicity and clarity are the first principles. Categories in each page should also be reflected, better practice in the article in addition to articles and articles within the chain, but also appropriate to do some of the classification of the stroke text.
The use of tag tag
Tags are a lot of WordPress bloggers do not attach importance to the place, in fact, in the optimization also occupies a certain role and position. Many new blogs are the first to release the inclusion is the tag, and tag will also help readers to better understand your blog, as soon as possible to find the content. So when we write an article, it's best to add the relevant labels to each article.
Nine, sidebar settings
One of the most wanted blog is to have sidebar, some on the left, some on the right, this does not matter. It is important that we add the latest articles and random articles in the sidebar, which is commonly known as the article update period. Spiders do not like the comprehensive revision of things, but the appropriate changes in the page is very affinity, fresh things than a century does not change the attraction.
X. Use of Plug-ins
There are many SEO plug-ins, all in one SEO Pack, seo friendly image, and so on, these plug-ins have advantages and disadvantages, and some can add Alt and title tags to the picture, and some automatically optimize the title of the log, automatically generate meta tags. For these plug-ins, we use in the process to take into account what I use this plug-in is doing, can not blindly pursue. Many plug-ins due to improper settings, resulting in an excessive optimization of the situation, the results instead of the ranking decline. Any tool, appropriate is the best, excessive will be counterproductive.
Of course, the site optimization There are all aspects of the content, the above is only for WordPress blog need to notice some of the things to make an analysis, do a good job to give you points, but can not rely entirely on. In the final analysis, original content and external links are most important, in doing the above mentioned 10 points, follow the content and the chain of two aspects to do the work, I believe your ranking will soon improve. This article by Duncan Blog | Contract Energy Management Webmaster Duncan Original Http://dengken.name, reproduced please the famous source to retain links, not very grateful!