Yahoo reputation alternative to share the Olympic cake

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To meet the 2008 Chinese Olympic Games, there are sohu-style deep pockets to buy the so-called monopoly rights, Sina + tencent + NetEase = new Teng Net-type so-called cooperative alliance, but also the Olympic Games to determine the fate of the video sites. But, once the eldest brother China Yahoo silence smooth transition. Not in silence broke out in silence died, Mr. Lu Xun said, so Ma Yun led the Chinese Yahoo to cut into the market, share the Olympic games this huge cake.

Chinese Yahoo + Word-of-mouth successfully crowded the Olympic bus

In the Olympic Games in the vast information war, China's Yahoo and the word of mouth merge to do life services, the route, intends to live services + information mode to share the Olympic cake. Yahoo reputation such a "strong convergence" is to provide life services for the 2008 Beijing Olympic Games. "This is what we are going to do next year, but we feel that the time is now," according to Ma. "Indeed, this is a carefully built Olympic life service platform, will be during the Olympic Games for the people throughout the life of the service information and interaction, to solve the people in different places and travel encounter life problems." It will also launch a series of unique Olympic information resources, such as Yahoo American resources, life services community, life Yellow Pages, Taobao, Ali, tourism and so on. Heavy information, more advocacy services This concept is a counter to the conventional, it is this "alternative" of the move, so that "Yahoo Word-of-mouth" ahead of birth, and successfully squeezed the Olympic bus, thereby increasing the Olympic Service team has also activated the Boring life service system.

Aim for Business Opportunities

Behind the Olympics is a huge business opportunity, the Life Service website certainly does not miss this once-in-a-lifetime opportunity, Ma Yun said when talking about the merger of Yahoo and Word-of-mouth network: "This is what we are going to do next year, but we feel that the time has come now", this time should be the perfect opportunity to share the Olympic meal!

We can see that Yahoo Word-of-mouth in the Olympic Games under the time and intensity than any one Life service site is larger, which is the advantage of resource integration. And, Yahoo Word-of-mouth also take advantage of the original Yahoo's information advantage, will be the focus of the game and the needs of life services integration, put forward "optimistic about the game, live a good life" of the Olympic Life service slogan, providing life information at the same time provide Olympic information. Its purpose is obviously to use strong resources and operational advantages, during the Olympic Games for the city's people and tourists to provide the most convenient life services. Look at the pages of these different cities, can be found that, basically, Yahoo Word-of-mouth is in the life search and classified information on the basis of the people to provide practical, real-time, and with predictive life service information, content related to catering, short-term rental, hotel accommodation, carpool, Olympic tickets, Olympic part-time and so on.

The last puzzle of Alibaba business empire

Alibaba's business-to-business, Taobao Consumer-to-consumer and Yahoo Word-of-mouth p2c life Service, this is the E-commerce empire that Alibaba wants to build! This e-commerce big-mac form of empire has already covered three of real-life ladder industries.

Life Service Market Potential without analysis we can also know how big, Yahoo word of mouth is that this market potential, its main direction is a full range of life services, which is also the future of Alibaba market and to eat cake.

We can also see that after the birth of Yahoo Word-of-mouth, the whole life of the industry fluctuations and promotion are very obvious, this to benefit from the MA Yun star effect and Yahoo's Word-of-mouth into the introduction of the capital market more attention, so life Service site began to gradually recover. Ma Yun in the successful use of Yahoo reputation to share the Olympic cake at the same time also led to the development of the Life service industry, is a successful case.