Food application Dilemma

Absrtact: A number of domestic developers to Sohu it revealed that Apple Mail told the App Store is about to add food Drink (food and drink, short food) this category. Food application dilemma The developers of food applications are distressed because their applications have not been properly divided

A number of domestic developers to the Sohu it revealed that Apple Mail told the App Store is about to add "Food & Drink (Food and drink, short food)" category.

Food application Dilemma

Food application developers are distressed because their applications have not been properly categorized, have to pick a variety of side of the category to enter, such as popular life categories, as well as relatively unpopular travel and other categories.

The recipes apply to the popular "lifestyle (short Life)" category, encounter fierce competition. "The food application is pressed very badly, needs and Jingdong Mall, Taobao and other electric business giant application competition." "Bean Fruit Food founder Wang Yuxiang sigh.

Personalized restaurant recommended by the gods shake current in the relatively unpopular "travel" category, before entering the "lifestyle" category, but are not appropriate. "In fact, it's too broad to be submerged in a lifestyle, and it's too biased in the travel category to take care of the people who live there," he said. "In the eyes of the co-founder of Wu Shichung, the new" gourmet "category is more suitable for the" young man's Gourmet artifact ".

Gaming, socializing and living are the three most competitive categories in Apple's App store.

"Gourmet" category detailed

Wu Shichung said he received an apple email this morning and was told that the App Store would add the category of "gourmet food" in the next few weeks and suggested that the gods shake it. Wang Yuxiang had been proposing Apple's new food category, and he also confirmed that he had received an invitation from Apple.

Apple has explained in the mail the scope of application of the "Gourmet" Category: "This category applies to these applications, helping users cook and bake, make drinks, recipes, find out where their friends are eating, and learn how to eat and drink, but not diet, grocery stores, coupons collection and food-related games. ”

Apple said in an email that before July 8, if the developer did not explicitly refuse, it would automatically migrate at least one application to the new category, and the gourmet category would be the priority category for the application.

Reason guessing

Apple did not give an explanation for the new classification. However, Wang Yuxiang said that Apple's move was not abrupt, and had previously contacted the bean-fruit food side several times.

"Apple wants to isolate the food category and stimulate the use of better apps by the gourmet app developers," he said. Wu Shichung guessed. According to his observation, in the travel category, many food applications occupy a very high position, but also reflects the value of such applications.

In addition, he speculated or related to the Apple Localization initiative. "Food categories in China is a very important category, the Chinese people are very valued to eat, such as the tip of China's hot." "He expects more of these localized initiatives as Apple becomes more focused on the Chinese market," he said.

Last November, Apple's App store China began supporting renminbi payments.

Good

In addition to making food applications more precise, this new classification portal will also facilitate the download of applications and the promotion of active users.

"Precision categories are more user-active than the overall list." "Wu Shichung revealed that through the classification of the number of downloads, which accounted for 60% of the Shake of the gods, active user ratio can account for about 65%. With a more precise category of food, he says, there will be greater improvement.

Wang Yuxiang that the new category of food will have a big impact on the pattern of life. "We will no longer need to be with Jingdong, Taobao and other electric giants in the application of life in the category of competition." He disclosed that at least one of the recent selection of the application to the food category, but the specific paragraph has not been decided.