Food becomes the new hot spot of electric business competition, Fresh decides the future of food electric business

Just after New Year's Day, many electric dealers can not wait to start in the Spring Festival marketing campaign. With double one, double 12 of the electric business war, food products upgraded to the main character of the World War. Whether it is a platform or a vertical electric dealer, are rapidly expanding the category of fresh food, and hope that the use of fresh cold chain on the logistics advantage, set up the threshold of competition.

Food becomes a new hot spot for electric business competition

Looking back on 2013, although there are still 818 stores, double-XI, double 12, such as by cheap to rob the market famous campaign, but simple crude gunpowder taste full price war, has gradually gone, the entire electric business industry fission diversified and differentiated development trend.

In the past year, the cat double A 35 billion yuan sales, once again proved its position in the platform of the boss, Jing Dong also to 100 billion yuan annual turnover of the world, and to Cofco me to buy the network as the representative of the vertical class, then shouted a big hit "value War" slogan, to seek the development of differentiation, and gradually killed a road. Cofco I buy the net with the advantage of the global supply of COFCO and the rich experience of food industry, quickly in the fresh delivery open market, not only successfully on line in South China Fresh channel, but also in the import of food, mother and child, wine and other categories have been rapid development. Data show that I bought the net 2013 sales rose 267% compared with 2012, the whole year new members accounted for 75%.

Analysys analyst Mao Aijing that the domestic electricity market after fierce competition in recent years, 3C digital, clothing, books and cosmetics and other categories have gradually entered the mature period, with the logistics distribution to the 三、四级 market extension, the above category of goods in the 三、四级 market growth potential will soon be excavated. In contrast, food online shopping is still in the early stages of development, with great incremental potential. It is expected that in the next 5 years, food will become the fastest growing category of China's electricity market.

Cofco I bought the net recently released the "2013 Food online shopping white paper" shows that the total amount of food dealers in 2013 amounted to 32.4 billion yuan, an increase of 47.9%, food net shopping market total turnover to 2.5%, the food net purchase users reached 44.95 million people.

Fresh decision on the future of food electric business

2013, in the field of food online shopping, fresh category is not to be overlooked a new star, the market entered a rapid growth stage, the year-on-year growth rate of 30.34%.

From the grain I bought the net to get rich fund huge investment, to "Chu Orange Willow Peach" swept the country, the field of food and electricity business competition from the beginning has attracted much attention, the competition also quickly into the white-hot stage. To me to buy nets, shun Fung optimization, such as the representative of the first regiment and the original life, Tuo Tuo workers, such as fresh vertical electric operators as the representative of the Second Corps, the overall acceleration of the whole national fresh food layout, seizing the majority of the domestic market share.

Mao Aijing pointed out that the main reason for the sustained and rapid growth of the fresh market first, the rapid economic growth so that people's disposable income increased, network shopping gradually become popular; the second is the rapid development of cold chain logistics, making the quality of fresh goods rapidly improve, but also enhance the consumer network to buy fresh goods confidence, which for the market to expand a huge space.

In fact, the integrity of the cold chain distribution system has become the most important criterion for measuring the professional degree of food electric business, because it relates to whether a food electric dealer can really bring fresh food to the customers ' hands, and it is a great test of the professional and strength of the electric business.

It can be foreseen that in the 2014, the food dealers will become the power of the giants of the new blue Sea, and rely on the whole cold chain of the development of fresh goods will become a measure of food electricity business is an important standard of professional. 2014, the electric business is still very busy, but the busy is no longer only "price war", but on this basis to improve product quality and logistics of the "value war."