Food can become hungry marketing?

Lead: The current bento.jp only provides a lunchbox every day, but the website changes dishes daily. And users do not have to make any choice every day, as long as the user to download an app, and then order before 11:30 every day on it.

In China nowadays, there are already a lot of Catering Delivery Websites. Some of these websites have done quite a bit or even have a lot of money, such as "hungry" websites.

In the domestic catering take-away site is generally divided into three types:

The first category: catering and distribution are provided by the cooperation of the restaurant, and the site only concentrate on the platform.

The second category: catering is responsible for the cooperation of restaurants, and distribution is responsible for the site.

The third category: catering and distribution are to make the site itself to get.

No matter what the three types of catering takeaways, there are already many competitors in the country, and many also melt a lot of money, doing very well.

Then there is no chance of such a fierce competition in the catering takeaway website, take a slice of it? We have a look Qin Gang to share with you today, there may be the answer.

No choice is the best choice

I do not know if you have ever seen the movie "Shopaholic" starring Lau Ching Wan and Cecilia Cheung. Lau Ching Wan is a psychiatrist in the city specializing in shopping malls, but a patient with phobia.

There is a scene in the movie that makes me most affected, that is, Lau Ching Wan only to a particular restaurant, only a package, if the package sold out, he did not know what to eat something, and finally only slowly into the disease state .

In fact, each time we go out to eat is a similar situation, see the menu so many choices, no way to start, so we like to call someone a la carte, generally say casually eat whatever line.

Only a lunchbox is provided daily

Bento.jp is a Japanese food takeout website, they just on the line soon, the most important feature of this site is: bento.jp only provide a lunch box every day, but every day to change dishes. So users do not have to make any choice every day, just download an app, order before 11:30 every day on it.

bento.jp now offers services in Tokyo, Japan, the price is about 50 yuan a copy, lunch and delivery completed by the site. This site has aroused the Japanese media reports came out, but also attracted many users. Every day, many users look at what bento.jp offers today, then place an order and then share it with social media.

bento.jp This takeaways website is a very good interpretation of the concept of "Less is more", allowing users to choose less, no worries, while the product is very easy to standardize, large-scale, very easy to enlarge.

Now the site is more and more, and the content on the site is also more and more. Catering takeaway sites can choose up to hundreds of varieties, too many choices for consumers is actually no choice, painful choice.

If you also do a day only a variety of food takeaway website, if the taste of the food is beyond the user's imagination, it will be easy for users to help you spread the word of mouth, do not want to fire is not difficult.

Web site innovation like this has long been done in other industries, but also very successful, such as Tesla Motors, only one, to buy but also line up. Apple's cell phone is only one at a time, each one out of ten thousand people are empty, now how many people wait iPone 6s out to know.