"Food" or an upstart in the electricity business

July 22, 2010, the fifth annual Internet summit was held in Shenzhen Convention and Exhibition Center, the topic of this summit revolves around the new trend of effect marketing, and discusses the issues of "network advertising marketing value and launch strategy" and "the Industrial development of e-business". This Shenzhen summit, Eric expanded the size of the meeting, the issue will cover more areas of segmentation, but also targeted for regional customers to adjust, Sohu, Sina, Tencent and other industry giants will be given to all, the actual combat enterprise's invaluable experience for the majority of participants reasonable use of network marketing means to achieve the maximum network marketing to help.

The summit will "network Advertising Alliance class" and "Search engine marketing category" When awarding the "Iris Effect Marketing award 2009-2010 Chinese Best Effect Marketing Award" Two categories of awards to the COFCO Group I bought the net (www.womai.com), in order to show the industry for me to buy online line operation in less than a year of time to achieve the best affirmation and respect. In hundreds of enterprises from the fore, the industry to buy my network marketing strategy evaluation as: "Wide launch, precision monitoring, deep optimization, to break the traditional search engine marketing model to achieve the ROI and the cost of the synchronization of the effect of the increase in the industry is very rare." ”

Cofco I bought the net bold strategy, for the e-commerce industry to bring certain inspiration meaning--its according to the "Crowd search preferences" keyword purchase, so that I buy the net related words can be found on the search engine. such as in the keyword search "tent" can be set is a tourist, I buy the net will recommend the relevant tourism essential food, search "car" related, then recommend some red wine, tea and other related high-end diet.

This summit I bought a net of the shine let others envy unceasingly, but in my buy net person to think, from a year ago "Cofco Group New Blue Sea" dream, I buy the net also need in reality to achieve more breakthroughs. The Cofco Group, the August 2009 on-line operation of the food business website, began to cover the casual snack, biscuit cakes, juice drinks and other thousand kinds of goods, advertising is in the virtual world Bull, peremptory to build the first domestic "online supermarket."

But today's upstart, in fact, was initially positioned only as a platform to sell and promote new Cofco. But the original inadvertently inserted products, in the operation of the middle grain family after the all products are put in, and began its category rich, one-stop shopping operation strategy.

If the Beijing east is satisfied with the demand for genuine 3C products, I-baby to provide users with more than the general store variety of maternal and child supplies. So what did I buy the net for? There is no answer to this question--now enter any food-related words on the search engine: snacks, cereals, grains, biscuits, rice ... The first web site will be the "I bought the net" business E-commerce website.

And the real need for me to buy a network to consider or conjecture is, how it integrates all the best quality resources, the COFCO group front-end to the industrial base to consumers to ensure that I buy the net in the future to keep ahead. In the industry's view, the background of large state-owned enterprises, resource advantages, not bad money and other conditions, so that it from the outset to become the largest and most professional food business website.

I bought the net and finally chose to open my own platform. At present, I bought thousands of kinds of goods, "Cofco production" accounted for only one-third of the total. This eliminates the consumer to "I buy net only sell Cofco products" doubts, at the same time through the non-Cofco production of "Cofco Optimization" product brand warehousing check, will I buy the net to create as the most authoritative professional food website.

From the online to the upstart, I bought the net for a year. After a year, after many years, whether it will become a real scale of the online supermarket, or even become "bigger than Cofco Group" enterprises? We wait and see.