Footwear website Optimization How to do long tail keywords

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Quanzhou SEO: This is my year ago a work report, is before the admin5 on the other article "Amoy Shoe net SEO optimization of actual combat case" follow-up. This article mainly introduces the selection of the long tail keyword of the shoe business-to-consumer website, and give some of the site's SEO data, of course, the date of this article was written earlier, some of the data has been greatly improved, interested friends can follow this discussion of the method of online shop optimization work.

Second, the search engine included analysis.

1, Website Collection quantity

11.24-12.7 search engine included situation table

12.7-12.21 search engine included situation table

Compared to the first two weeks, Amoy shoe net included a large increase in volume, from the inclusion of GG, the current site more reasonable collection should be in more than 5,000 pages, the amount of Baidu on the number or significantly less, Baidu's collection also has a larger growth space, which is our future work one of the key points.

2, keyword Flow analysis:

From Baidu's current keyword source, to attract traffic is some "brand name + new shoes" such as the two-level keywords, at present, Amoy shoe nets in these two-level keywords have a better ranking, the drawback is that these two-level keyword search volume is not very large, so by these keywords bring limited traffic; There are some competitive brand name words, such as "Capa", "Yin Bao", "Fort think Long", "Popular Special Zone", "Q-sport", has done Baidu's homepage, but the resulting flow is limited. But it's worth noting that the list page that currently brings us a better ranking is not the focus of our optimization, we optimize the focus of the brand profile page is not yet online, I believe in the new brand page on the line, our "brand name + new shoes, special shoes" and other two-level keywords, "brand name + Sports shoes (basketball shoes, casual shoes, etc.) "Two-level keywords will also have good performance.

Compared to Baidu's list page keyword performance, GG brings the flow is more interesting--from the flow of GG is generally by the visitors to inquire about the shoe model, shoes goods number, this from our shoe net backstage statistical function can also be seen, although this part of the flow is not much, but because each pair of shoes are not the same number of goods, The number of thousands of inquiries brought about by the flow is also not to be underestimated, more importantly, this part of the visitors directly search the shoe number, the purpose of the search is very clear, the intention is very high, is very good quality flow. GG's search is so, then, the browser in Baidu search the number of the behavior must be very much, so, the next step to let Baidu included in our product detail page will also become a shoe net SEO work of another center of gravity.

3, keyword ranking

Because the Amoy shoe NET does is the whole station optimizes, it is difficult to query the ranking of specific site keywords, but in order to measure the site in the relevant industry optimization, I choose the "brand name" in Baidu rankings as a measure of Amoy shoes network SEO work progress indicators, the following brand name ranking to do a summary.

Amoy Shoes network brand name keyword ranking

Three, two weeks work summary:

1, the completion of the work.

A, the completion of Amoy Shoes brand page of the column planning and keyword layout, the current layout and keyword selection and other work has been prepared, 8 brand page has been on line, the current brand column page is also a custom management page settings.

B, Amoy Shoes net article link, reprint link work continues.

2. Work plan for next week

A, the completion of the brand page online task.

B, complete the existing included page description rectification.

Currently included in the page, the search engine gives a description is not the description we specify, next week will improve the situation, thereby enhancing user clicks.

Originally from Quanzhou seo:http://www.0595-seo.cn/0595seo/10.html, if reproduced, please specify the source!