For a ITER, how to learn from such a hot Korean drama to integrate marketing?

Absrtact: At the beginning of the 2014, the hottest TV series was given to "you from the Stars", and fried chicken and beer became the most fashionable word for people to face the snow. Lianweixin also to join in the fun, when you in the micro-letter fried chicken and beer there are snowflakes falling, visible this Korean drama has

At the beginning of the 2014, the hottest TV series was given to "you from the Stars" and "Fried chicken and beer" became the most fashionable word for people to face the snow. Lianweixin also to join in the fun, when you in the micro-letter issued "Fried chicken and beer" there are snowflakes falling, can be seen how hot this Korean dramas!

The heat is far more than that, to see the micro-blog of those crazy fans, there are many stars of the madness of the play, there are fans statistics that there are not less than 200 stars mentioned "you from the Stars."

Valentine's Day when a fan bought the "Beijing News" ads, really called people sigh, fan bag advertising things in the past when the super girls like flourished.

February 16 is "Call beast" birthday, see our Chinese fans are not very strong, Sina Weibo 1 hours, 24-hour hot list all seconds to kill first.

For a ITER, how to learn from such a hot Korean drama to integrate marketing?

The stars hit, let a lot of Chinese fans overwhelmed, my colleagues around me are also the devil to say the actor and actress lines, in this star Sky flying season, the customer's promotion also learns the occasion, borrows the star the picture, the line and so on, only is occasion the hot play to learn how to do the integrated marketing from a hot play.

First, good play good products, product strength is the marketing key point

"From the stars of You" from the cast of gorgeous strong powder, 400 years of love is to let fans chase, the scene tall, well-made. Think of a star not eye-pleasing, unknown, the story is not good enough to attract attention, and now we do product marketing, from the product level to consider whether it has spread point, will not generate the excitement of fans, so we will find fans of the elements of the integration of excitement, the product force is good enough, marketing will be a powerful way !

Second, the good broadcast platform, the channel helps to push the marketing

"You from the Stars" in China we are seen on the Internet, Archie platform of the user base is to watch a security, in the Internet era, network video platform broadcast more easily spread, video platform, social sharing platform combination, let this play quickly become a hot topic of the network. Think about the 2013 red Rice in the QQ space snapped up, this is a product to choose a helping platform to create a marketing miracle. There are 2013 years double 12 Jingdong sales car incident, the Wrangler chose Jingdong Mall, good platform and product relationship is very important.

Third, the excavation and cultivation of opinion leaders

The play in China instant hot, to a large extent with the popularity of many Chinese stars have a great relationship, Yi can static, High circle, Zhao Wei and other first-line stars in the micro-blog to share the feelings of watching and play lines, these stars have millions of fans, it is because of these opinion leaders of the taste of the experience, so many fans follow up to watch, Because the play itself is good, after looking at the recommendation is truly true, fans will be two times to share. When we do product marketing, the role of opinion leaders can not be underestimated, remember last year's Gome online "Nordic net Stone" products, Akon, emergency department female Superman Yu Yu and other opinion leaders of the trial experience, let this product instant hot, although the product in the listing stage is not well-known, but the promotion of opinion leaders, the effect of extraordinary.

The building of the fan base

In such a popular Korean drama after the emergence of major fan groups, bar, star fan sites have been established, many are netizens spontaneously, which is unique to entertainment products, other products are difficult to compare. But the model of fan base such as fan group and stick bar is worth learning, to do a product can be like the fans of the product gathered, whether in the establishment of third-party sites or the establishment of their own dedicated forum, or a dedicated micro-blog, micro-letter account, in short, is about the fans, for this special community services, Just like the millet community, the Phantom community.

Five, understand daily operation maintenance, big event raise concern

A hot spot is not too long, that needs to understand the day-to-day operation, to maintain its attention, such as we see "from the Stars of You" in Sina Weibo, the hot topic, the most recent popular list will be its relevant content, such as: #来自星星的你 #, #金秀贤0216生日快乐 #, #我们要掉金秀贤 #, #你最近在追什么剧 #, #李敏镐金秀贤服兵役 # and so on, there are some enthusiastic netizens to organize a number of stars on the play of the share of micro-blog, summary Weibo was wildly forwarded. In addition on Valentine's Day crazy fans pack the "Beijing News" Advertising blessing Kim Soo, when the newspaper released a message, a lot of media reprint, the attention can be seen. When we do product marketing promotion, afraid of a fire for a while, and will not do continuous maintenance, in this point to learn Korean dramas, these hot topics, user summary and fan bag ads, not necessarily behind the company management, a hot play can reach this height is indeed credible, but these methods are definitely can learn from learning, When marketers promote their products, the topic of occasion, opinion leaders to share the content of the collection, as well as eye-catching events to create, so that your products can not fire.

Integrated marketing is not a simple form of media combination, this article analyzes the hot play "from the stars of You", hope that we can learn from, it is important that we do product marketing ideas to open, from the birth of the product to the hot, the middle needs a lot of elements, each ring has created a hot factor, I do not know you learned it?