For a price-cutting war, consumers wait and watch.

"Since the beginning of the electricity price war, Suning appliances the first weekend of people flow and turnover 5 times times more than usual on weekends,", "the United States all the goods from 17th, the audience is in the hot state, the sales rose 58.45%", until 21st, no smoke of "electric dealer price war" has lasted a week or so, The reporter learned that suning, Gome's entire category of goods are in a hot state.

A large price campaign poster is pasted in the mall.

Electricity dealer price war "Smoke"

"The original 186L Haier refrigerator has been a hot product, now the refrigerator price from 1400 yuan to 1258 yuan, and online prices consistent." "Nanning Gome Electric Appliance Co., Ltd. Yulin Branch general manager Zhangqi told reporters, Gome all goods starting from 17th, the audience is in hot state, year-on-year sales rose 58.45%. Gome Entity Shop Home appliances prices down, line under the price, consumers buy gome goods, can use the smartphone or gome office area of the computer online search the Internet and physical store prices, after the on-site experience to buy goods.

Suning National great Benefit War continued to upgrade, 20th, Suning continued to play "adhere to the end is really strong" propaganda poster. 25th, 26th, we launched new activities, one day in advance in the membership card 5~50 yuan, can be offset 50~500 consumption volume. Suning Electric Market manager Lou Jia told reporters, "Suning National Grand Benefit War" period, the entire field of traditional household appliances full thousand, not capped, the commodity price drop 10 points; pre-storage activities, commodity prices down 10 points, plus the purchase of goods and other gifts, three discount add up, the basic merchandise can hit 70 percent, " For example Konka 42-inch energy-saving network LED TV original price of 3299 yuan, three concessions, the price in 2700 yuan also add rice cooker.

"Online prices under the line will be long-term to do, the strength of competition, to fight to the end." Zhangqi said, "price war" will be a protracted battle, has been hit Jingdong mall "surrender." At present, Gome's goods will be online for a long time to do the same price activities, the Mid-Autumn Festival, National Day will continue to discount, send gifts. Lou Jia also said: "Adhere to the end is really strong", "price war" will be a protracted battle, will guarantee the price advantage.

Local enterprises to observe the change

"We do not follow the price war, however, the recent TCL group directly send 3000 sets of color TV to Dongming appliances, break the price of the freezing point of promotional activities unprecedented." "Dongming Home Appliances Sales Center General Office Deputy Director Liang Liyun said, just start to worry about will be" price war "impact, but in recent days found no impact, the same old customers or patronize, so the price of dongming electrical appliances as usual.

Jincheng Commercial Building Co., Ltd. Electric appliance Branch general manager Chen also said: "The three major enterprises in the price war on the Jincheng shopping mall sales and human flow has no effect, for the price of the war, we take a wait-and-wait attitude to change." ”

Consumers go online before shopping

"Secretly prices after the price," "No goods when the price is high", "Delivery time from 1-2 days into the Unknown", which is the consumer of this so-called "the most brutal price war" general feeling. Did the warring companies achieve the concessions they promised?

"These two days, I have been shopping in the online mall, note the price of the goods I want to buy, and then compare to see which is cheaper, and then go to the physical store to buy." "In the Gome store, the reporter just met to buy wall-mounted air-conditioning Xu, she told reporters, in the face of this so-called" the most affordable "electric dealer promotional activities, she was really echocardiography, to the entity shop personally experience after the shot.

Mr. Liu also visited the internet many times, he told reporters, in the online mall, the price of the goods are basically some old models, and those promotional efforts are very attractive new products, not model is not complete, is simply "Rob" does not arrive.

Yulin No Mall of the entity store, for Jingdong Mall online purchase of goods, the reporter interviewed some of the public, most people said, because there is no physical store, even if the price of the internet is low, also dare not easily buy, or experience in person will go to buy.

"War" will break the price bottom line

"Price war", home appliances prices have fallen, can bring benefits to consumers, but "price war" will break the bottom line? Zhangqi said, "Price war" war, Jingdong Mall prices down, Gome promised goods all prices lower than jingdong, so the price of goods have different range of decline. Commodity prices fall, but the commodity has its original value, the price drop is too low, manufacturers can not profit from it, inevitably appear some of the problem of shoddy, resulting in a decline in the quality of goods, victims or consumers; On the other hand, the United States, Gome is committed to all prices lower than Jingdong mall, but Jingdong Mall's commodity prices in the range of 15% rebound, gome in the guarantee price than Jingdong Mall low situation, will also increase the price of goods accordingly.