For entrepreneurs, this is a beautiful little age

For entrepreneurs, this is not the best of times, nor the worst of times, this is a beautiful little era.

October 31, classified information site 58 with the city on the NYSE listing. On the first day of the listing, 58 per cent of the city closed at $24.31, up 41.88% from the IPO price. 58 of the same city founder, CEO Yiu Jingbo shareholding ratio of 27.9% to 24.31 U.S. dollars, Yiu Jingbo held shares of the value of 444 million U.S. dollars.

November 1, where to go on the Nasdaq listing, the stock code for QUNR. October 31, to where to set the issue price of 15 U.S. dollars, higher than the previous announcement of the 12 to 14 U.S. dollar price range.

Chinese Internet companies have been listed as a bright spot, and companies that have submitted prospectuses to the SEC include 500 lottery nets, 3G portals, and two listings at the NYSE.

Kai Yuan Capital partner Rei Chenghui to the "21st Century Economic Report" revealed that the listed companies also include tenants, easy media and other companies. October 31, Easy Media CEO AdChina accepted the "21st Century Economic Report" interview did not disclose the relevant news, only said, has been looking for the right time.

The two companies have been listed. At the end of 2009, the settlement was planned to go public with the U.S. Nasdaq. Imminent success of the IPO, founder and CEO Liang Weiping suddenly shouted "stop", the reason is the property market regulation of "country 10" announced, he felt the opportunity to new house, he wants to "add fertilizer" again listing.

In February 2012, Yi Media submitted a prospectus to the SEC, which plans to land on Nasdaq and raise up to 100 million dollars. After the crisis, the U.S. listing window is basically closed, the company suspended listing.

Rei Chenghui predicts that the wave will continue into the first half of next year, many of which are vertical segments. Like the four companies mentioned above. Where to go, is the tourism vertical search industry; 500 lottery Network is a vertical lottery website; 58 City is classified information website; 3G Portal is a mobile internet portal.

This is the Internet entrepreneurial era, there is no Baidu, Tencent, Ali such a big story; next is the internet entrepreneurial story, will happen in the traditional industry, the method is to change the traditional industry by Internet technology, peace of mind to do a change in the traditional industry, will be very promising, opportunities will be many.

Vertical entrepreneurial boom

Selling lottery tickets is a very traditional business, a small door in the bustling town face. Everywhere the newsstand, is the lottery point of sale, punters pay a little pocket money, you can hit the luck.

5 million CEO Rozhao idea is very simple, will put the lottery to sell online, users as long as a computer, login "500.com" can bet, this simple idea has produced not simple results. 500 Lottery Network prospectus shows that 2013 years ago 3 quarterly gross income of RMB 212 million yuan, net income of 163 million yuan, according to the United States accounting standards, net profit of 20.6 million yuan.

According to the relevant regulations, lottery tickets after the sale of the website, the traditional distribution channels can receive 6.5% to 12.5% Commission, Lottery Management Center (or lottery Management Center) retained 2.5% to 6.5%, handed over to the regulatory department financial departments 18% to 35%, 50% to 69% for the award. To be divided into 6.5%, its three-quarter lottery transactions to achieve about 3.3 billion yuan, to 12.5%, to achieve transactions of about 1.7 billion yuan.

Sold in a traditional way, how many stores a year to achieve such a huge deal? Relying on internet technology, 500 lottery network is a real light company, up to now, the staff of not more than 400 people.

58 with the city is also doing a very traditional business, that is, the staircase of the small ads, newspapers, tofu block ads, the district of the advertising column to the Internet, the model is inspired by Craigslist in the United States. Subsequently, it became a moving company, real estate brokers and other local life service providers of information publishing platform.

The prospectus shows that 58 of the city's turnover reached $11 million in 2010. In the three quarter of 2013 years ago, the figure became 100.44 million dollars and achieved a net profit of 8.785 million dollars.

58 whose money is earned in the same city? Yiu Jingbo says it earns money from small micro-businesses. In China, there are 53 million small micro-enterprises, these small micro-enterprises are not highly educated, a handful of employees, the annual turnover is low, Yiu Jingbo pull them into the Internet, from their income.

Looking at the house, buying a house, renting and selling a house is a serious traditional industry, the term "charter lady" is a proverb. The tenant CEO Liang Weiping from this very traditional industry to start. Liang Weiping's approach is to engage in a website, with the availability of institutions (intermediaries), the individual will release information to the Internet, the need for the availability of consumer Internet access through search, site recommendations and other models to find the owner of the listings.

This is the portal model of the real estate information site, to solve the "Meet (Met)" problem.

This is only the first step of Liang Weiping, the next Liang Weiping to build a "one-stop habitat service" platform: Real estate business, brokers (intermediary), buyers to achieve zero-distance delivery, to provide housing, housing, transactions, loans and other services, that is, a single transaction throughout the service, and to understand the consumer at different times of the housing needs, Precision push products and services to provide full lifecycle services.

Without internet technology, it is impossible to imagine the provision of "whole life cycle service".

In this wave of listing, where are the flocking listings? The network also belongs to the Internet technology into the traditional industry to create a miracle, and the 3G portal, as well as the listing of the easy media is in a vertical industry development, to avoid with Tencent, Ali, Baidu, such as the giant competition to obtain survival opportunities.

Subdivision of new ethnic groups

Vertical business opportunities belong to those who have a deep industry background. In addition to industry experience, but also because of network resources, as well as a variety of production, learning, research, political relations between the grasp and balance.

500 lottery Zhaokeng graduated from Wuhan University, learning is biology, after graduation in a public institution work, and then ventured to Shenzhen, after a period of time, he has been reselling textiles, as a medical representative, has done environmental protection projects. The lowest point, even become a warehouse administrator.

1999, China's internet myth struck Rozhao uneasy heart, he finally found a professional-related ideas: To do a bio-product online trading site, this project has been IDG50 million of investment. In two years, these 500,000 dollars almost lost the light.

2001, Rozhao founded 500 lottery net, IDG gave him 20 million dollars.

Liang Weiping graduated from the Department of underground Architecture and engineering, Tongji University in Shanghai, and was inaugurated in 1998 after graduating from the Residential Development Bureau of Putuo District. 2004, Liang Weiping ended six years of civil service career, opened the café, beauty salon, to meddle in the industry.

In 2006, Liang Weiping, 34, began looking for new entrepreneurial opportunities. One night, he wrote out three business plans, the first is related to migrant workers, the second site similar to the current "Word-of-mouth network", the third is the real estate site. Liang Weiping finally selected the real estate site, because only real estate sites can accumulate years of networking and experience.

January 2007, the four people to raise money for the 1 million Yuan started, 4 months later, the first investment of latitude and longitude to invest in the angel of 2 million dollars; in November 2008, ebay founder Shao Yipo invested 10 million dollars in the settlement.

Where to? Founder and CEO Zhungchengsu has been looking for opportunities in vertical segments. 1999, ZHUNGCHENGSU has been involved in the creation of the famous Chinese sports portal shark, as the chief technology officer, Shark Granville in 2000 by Tom Group acquisition. May 2005, Zhungchengsu and Dafory, Douglas co-founded in Beijing where to go to the net, where to go network president, leading the overall operation of the company.

Zhungchengsu Another identity is the investor, he invested in Beauty said, the law fighter net, Rong 360 and so on, Beautiful said is a subdivision industry, and the law fighter Net, Rong 360 is in the vertical industry.

Not long ago, when he saw CEO Xu Kaizin of the law fighter net, he was going to America to deliver the baby's wife. He is familiar with the United States, he is a master of Harvard University, Yale University Law Doctor, New York State practising lawyer. He is more happy in the United States met Zhungchengsu, two people become friends, but also agents to where business.

One day, Zhungchengsu to Xu Kaizin said, the legal services moved to the Internet, like the offline travel agencies, ticket ticketing point, the hotel moved online, must be very promising. Xu Kaizin feel good about where to go to service, he saw some problems in the legal profession can be solved by the Internet.

ZHUNGCHENGSU Investment Xu Kaizin for two reasons, one is based on the trust of friends, the second is the background of the Xu Kaizin Law industry, to help them find the traditional industry and the combination of Internet technology.

Unlike the internet startups of the past, people who start up in the vertical segment are a new group.

Beautiful little Times

The entrepreneur of the vertical subdivision industry must face the shock of the big guy. To 500 lottery Network for example, Taobao, Beijing-east, Tencent, the Internet, NetEase and other internet-based platforms are involved in lottery business.

What are the opportunities for entrepreneurs in the face of the onslaught of giants? The answer, Eric analyst Zhong Zhixin, is professionalism. Lottery vertical site is a gang of people are doing lottery, including the Boss, and the lottery in the integrated electric business, the portal is only a number of products on the line of a project, the input of resources and high-level ideas are different. In this context, entrepreneurs can get opportunities in vertical segments.

Zhong Zhixin said: "Online lottery is not without subversive things, the key in the competition, the game can be launched a lot of things, such as the Chinese Lottery Network announced competition color split let the ball/don't let the ball rules, the major sites for this rule to make their own products, do not know the lottery is difficult to do well. ”

Another reason is the industry resources, 500 lottery network and China Competition Color Network, is the only two licensed by the Ministry of Finance online sports lottery sales units, the above large platform belong to unlicensed operation.

And the vertical segment has plenty of opportunities. November 1, famous Hollywood actor (who played jobs), "he took a small notebook with him and found that there were inconvenient places in the real world," he said, Kutcher, the producer and famous Silicon Valley investment, in an interview with Economic report 21st century. ”

And these offline life "inconvenient", many for the vertical subdivision of a service, application.

Portable Notebook guide Kutcher investment. The companies he has invested in include Skype, social-application Foursquare, social-magazine apps Flipboard, and social-application path.

November 1, Lenovo Senior Vice President Chen Xudong accepted This reporter interview, said: "How to describe the influence of the Internet?" Like the invention of electricity, he not only brought light, but also produced trams, refrigerators, electric ovens, televisions and other electrical appliances, the internet will give birth to a lot of ' nets '. ”

Mobile phones, PCs, tablet computers are all nets. In Jobs ' imagination, the future of cars, houses, cities, and even the entire Earth will become "nets." This is not the full impact of the Internet, Chen Xudong or jobs from the point of view of the hardware, from software, applications, services, the current many and interconnected many amorites things, the industry will be internet.

Whether from the hardware terminal, or software, applications, services to start, there is a small entrepreneurial era story. The story of the small entrepreneurial era differs from that of the big times, with hundreds of millions of users, affecting the entire lifecycle of each user.

Internet entrepreneurship has now gone through three times: 1995 before and after the Internet entrepreneurship of the classical era, the birth of the company, including Sina, Sohu and so on, but also including Yinghai Granville; The 1999 is the era of Internet entrepreneurship, the birth of companies including Baidu, Ali, Tencent, they will stand on the Internet peak, For a long time no one was there; the third era began in 2005, is a small era of internet entrepreneurship, it is the web2.0 concept of the hottest year, the internet began to affect the vertical subdivision industry.

2011 years later, with the advent of new technologies such as mobile internet and cloud computing, the internet has hit more traditional industries and started to become the mainstream of Internet entrepreneurship in the vertical subdivision industry. That same year, Li put forward the concept of the middle page: in the Internet and traditional industries in the middle of the state to provide services to others.

Internet entrepreneurship is a small era, is the middle page change the world era.